Apple may be an American company, but at times it forgets that it also deals in markets that are outside the United States. Australia, the whole of Europe and plenty of other countries and continents are represented in Apple's list of release territories for new devices, and the new iPad was no different.
Apple is now very much branding its new iPad as a 4G device, something which makes plenty of sense in the United States thanks to LTE being available on both AT&T and Verizon. The problem is, 4G isn't exactly prevalent elsewhere, and branding the device as 4G has apparently upset carriers in both Australia and Europe, leaving Apple with something of a problem.
Just how does a 3G carrier explain that a 4G iPad isn't quite 4G...