A recent survey of 70,000 US consumers by the American Customer Satisfaction Index shows that Apple is once again holding a comfortable lead in customer satisfaction over other computer OEMs.
This won’t come as a surprise if you’re a Mac owner. Having made a complete switch from PC to Mac myself over a year ago, I can’t even fathom the idea of ever owning a PC again…
According to Claes Fornell, founder of the American Customer Satisfaction Index:
“In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%. Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”
Innovation and diversification might not be the only reason Apple ranks so high in customer satisfaction. If you ask me, this success is due to a mix of beautifully designed and engineered products, simple, and reliable products, topped by a clever marketing/branding strategy and outstanding customer support.
Listen to me speaking like a fanboy!