Tim Cook: augmented reality is ‘profound,’ will take time to get right

By Cody Lee on Oct 13, 2016

Apple CEO Tim Cook once again sings the praises of augmented reality in a new interview with BuzzFeed News. Cook tells the outlet that his team is “high on AR in the long run” and he believes the technology can be “huge.”

His latest comments echo those from previous interviews, including one from August with The Washington Post. He said at that time that Apple is very bullish on AR and is doing a lot of things with the tech behind the curtain. Read More


Apple Music execs talk artist exclusives and more in new interview

By Cody Lee on Sep 26, 2016

Apple Music executives Jimmy Iovine, Bozoma Saint John and DJ Zane Lowe recently sat down with BuzzFeed’s Reggie Ugwu for a rather interesting interview regarding the streaming music service. The conversation covers everything from the controversy surrounding Apple’s push for artist exclusives to their plans for the future, and we’ve listed our favorite experts below. Read More


Former Apple Watch engineer talks working with Jony Ive’s design team, secrecy, and more

By Cody Lee on Aug 15, 2016

Former Apple engineer Bob Messerschmidt recently sat down with Fast Company for a wide-ranging interview. Messerschmidt joined the iPhone maker in 2010, when it purchased his startup, and led the team that designed the Apple Watch’s heart rate sensor.

As you can imagine, the interview is pretty interesting. Messerschmidt talks about everything from working with Jony Ive’s vaunted design team, to how secrecy is embedded in Apple’s culture. We’ve highlighted some of our favorite excerpts from the article below. Read More


Here’s Charlie Rose’s full interview with Apple’s boss Tim Cook

By Christian Zibreg on Mar 15, 2016

CBS journalist and television talk show host Charlie Rose interviewed Apple’s Tim Cook last December, but the complete video of the interview was behind the paywall up until recently.

Now, thanks to Hulu, you get to watch the whole 32-minute-long thing in your own time.

In the interview, Cook responds to wide-ranging questions, from what makes Apple Apple to whether the Apple Watch is his baby—even going as far as to suggest publicly how his company can improve its existing software and services. Read More


Rejecting reason to innovate and other tidbits from new Charlie Rose interview with Jony Ive

By Christian Zibreg on Mar 14, 2016

Nearly three months following its wide-ranging interview with Apple’s CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.

Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple’s products are “the physical manifestation of a set of believes” and more. Read More


Bloomberg profiles Apple’s silicon chief, gives a peek at secret chip-testing lab in Cupertino

By Christian Zibreg on Feb 18, 2016

Bloomberg Businessweek has published an interesting profile of Johny Srouji, Apple’s silicon chief (official title: Senior Vice President of Hardware Technologies), who joined the company back in 2008 to lead development of the A4, the first Apple-designed system-on-a-chip that made its debut in the iPhone 4 and the original iPad.

Apple is now widely praised by critics and fans alike for taking its chip destiny in its own hands. The article tells an in-depth story of how then CEO Steve Jobs had the foresight and courage to take Apple on a risky path to make it a fabless silicon designer.

Apple-designed mobile chips went on to differentiate iPhones and iPads on the  hardware level from competing devices using off-the-shelf parts. The story also gives us our very first peek at chip-durability testing at an unmarked Apple lab in Cupertino. Read More


Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

By Christian Zibreg on Feb 17, 2016

Apple’s boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple’s future headquarters. Read More


Apple’s Kevin Lynch talks Apple Watch timekeeping, says it’s far more accurate than iPhone

By Cody Lee on Dec 30, 2015

Apple VP of Technology Kevin Lynch spoke with Mashable on Wednesday, touting the Apple Watch’s ability to keep precise time. Lynch told the publication that the Watch is far more accurate as a timekeeping device than the iPhone—four times better to be exact.

“With New Year’s coming, those who have the Apple Watch will be the most accurate watch in the room… There will be no question about when New Year’s Eve actually is now.” The VP went on to explain the various features in the Watch that help make it so accurate. Read More


Tim Cook says Apple tax avoidance talk is ‘total political crap’

By Cody Lee on Dec 18, 2015

60 Minutes on Friday shared a one minute clip from its upcoming interview with Apple CEO Tim Cook. In the preview, Charlie Rose asks for Cook’s thoughts regarding Apple’s congressional tax hearing, which found the company to be engaged in a “sophisticated scheme” to avoid taxes on its $74 billion held overseas.

“That is total political crap,” Cook says. “There is no truth behind it. Apple pays every tax dollar we owe.” He explains that Apple does a lot of business overseas, which is why a lot of its revenues are overseas, and although the company would like to bring that cash back to the United States, it would cost 40% to do so. Read More


Charlie Rose offering inside look at Jony Ive’s design lab, new store design on Sunday

By Cody Lee on Dec 17, 2015

Noted journalist and television talk show host Charlie Rose will be offering an inside look at Jony Ive’s design lab and new store design on Sunday. CBS’ TV series 60 Minutes announced Rose’s upcoming segment via Twitter late Thursday evening.

According to the tweets, 60 Minutes will be showing footage from inside Jonathan Ive’s secret design studio at Apple’s headquarters—an area few outsiders have traveled. In one of the tweets, a photo shows Ive explaining a design process to Rose. Read More


Elon Musk throws shade at Apple and its rumored car project

By Cody Lee on Oct 8, 2015

Tesla CEO Elon Musk threw some serious shade at Apple and its rumored car project in a recent interview with German newspaper Handelsblatt. Business Insider shares the comments, in which Musk calls Apple a “graveyard” for Tesla employees who can’t hack it.

When asked about reports that Apple has hired away important Tesla engineers, Musk replied: “Important engineers? They’ve hired people we’ve fired. We jokingly call Apple the “Tesla Graveyard.” If you don’t make it at Tesla, you go work at Apple. I’m not kidding.” Read More


Security: how the ModMyi repo handles tweaks submissions

By Sébastien Page on Sep 17, 2015

Following up on our interview with BigBoss repo maintainer Optimo, today we talk to ModMyi co-founder Kyle Matthews who shares the security process and safeguards in place when new jailbreak tweaks are submitted to his repo. While complete security can’t be guaranteed, Matthews explains that the ModMyi repo has done an incredible job along the years to protect its users.

But as he notes, 100% security is impossible, and at the end of the day, the ultimate responsibility is held by jailbreak users themselves. Read on for a fascinating look into one of the most popular repositories on Cydia. Read More


Jony Ive talks Hermès Apple Watch partnership in new interview

By Cody Lee on Sep 11, 2015

In a new interview with The Wall Street Journal, Apple design chief Jony Ive reveals that the company spoke to Hermès regarding a possible Apple Watch partnership before the product was announced to the public last fall. “It’s something highly unusual for Apple to do—to talk about an unannounced project,” he explained.

For those who missed the news on Wednesday, Apple unveiled an all new Hermès edition of the Apple Watch that starts at $1,100. The device features custom watch faces, and a Hermès leather band that’s available in multiple colors and three different styles: double tour, single tour and cuff. Read More


Jony Ive, Jimmy Iovine to speak at upcoming Vanity Fair event

By Cody Lee on Aug 26, 2015

Apple’s chief of design Jony Ive and Beats co-founder Jimmy Iovine are set to speak at an upcoming Vanity Fair event. The publication just announced that the pair will join a cornucopia of tech and entertainment luminaries at its New Establishment Summit in October.

Ive spoke at last year’s VF New Establishment Summit, touching on a number of interesting topics such as his design process, relationship with Steve Jobs and thoughts on copycats. So we’re anxious to see what he has to say when this year’s event kicks off on October 5th. Read More


Apple designer Marc Newson criticizes auto industry over lack of progress

By Cody Lee on Aug 13, 2015

An interview with the world renown designer and recent Apple-hire Marc Newson popped up in The Wall Street Journal yesterday, covering a wide range of topics. The discussion yielded a number of interesting tidbits, including Newson’s thoughts on automotive design.

When asked what his design pet-peeve is, News responds unapologetically “the automotive industry.” He goes on to elaborate, “there were moments when cars somehow encapsulated everything that was good about progress. But right now we’re at the bottom of a trough.” Read More


Jimmy Iovine talks Apple Music, Taylor Swift and more in new interview

By Cody Lee on Aug 6, 2015

Newly-acquired Apple executive Jimmy Iovine sat down with Evening Standard’s Jimi Famurewa to talk about Apple Music this week. As you’d imagine, the former record label chairman-turned-Beats-co-founder has a lot to say about Apple’s new streaming service.

Perhaps one of the most interesting tidbits from the interview have to do with Taylor Swift’s infamous open letter to Apple. Iovine says that he woke up to the letter early that Sunday morning and immediately hopped on the phone to try and get the issue sorted out. Read More


Jeff Williams: the car is the ultimate mobile device

By Cody Lee on May 27, 2015

In addition to Apple Watch talk, Jeff Williams made some other interesting comments at the Code Conference on Wednesday. During his interview with Recode, Apple’s SVP of Operations seemingly confirmed the company’s rumored interest in cars.

“The car is the ultimate mobile device,” Williams nonchalantly noted, in response to a question regarding what the Cupertino firm will do with its staggering cash hoard beyond returning money to investors. “We are exploring a lot of different markets.” Read More


New report offers behind-the-scenes look at Apple-HBO deal

By Cody Lee on Apr 7, 2015

Alongside Tuesday’s launch of HBO’s new standalone streaming service, HBO Now, Fast Company published a wide-ranging interview with the network’s chief executive Richard Plepler. The piece offers a behind-the-scenes look at how Now came about, and more interesting to us, how Apple got involved.

As Plepler tells it, HBO had been working on a streaming service for a few years, with plans to launch in 2016. But due to increasing competition from Netflix, and a looming takeover bid from media mogul Rubert Murdoch, they decided to speed up the timetable. So he gave his old friend Jimmy Iovine a call. Read More


Tim Cook calls into CNBC’s ‘Mad Money’, talks ResearchKit, Apple Pay and more

By Cody Lee on Mar 12, 2015

It seemed like just another episode of Mad Money, CNBC’s polarizing financial TV show, until host Jim Cramer took a call from “Tim in California.” As you’ve probably guessed by now, it was Apple CEO Tim Cook on the line, prompting cheers from a surprised studio.

Cook began the call by congratulating Cramer on “10 great years of Mad Money,” but it was clear he had other things to talk about. The first thing was ResearchKit, Apple’s medical research app platform it unveiled on Monday, which as already had over 10,000 signups. Read More


Jony Ive and Marc Newson to open ‘Conde Nast Luxury Conference’ in April

By Cody Lee on Mar 11, 2015

Apple designers Jony Ive and Marc Newson are going to open the inaugural ‘Conde Nast Luxury Conference,’ Vogue announced today. The event will be held on April 22nd and 23rd, in Florence, Italy, and will focus on the future of luxury and technology.

“Apple is now a powerful part of the luxury industry,” said International Vogue Editor and conference chief Suzy Menkes. “The iPhone, iPad, and the forthcoming Apple Watch are in direct competition with handbags, timepieces and high-end accessories.” Read More

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