Interview

How Apple created Siri’s personality from Susan Bennett’s original voice work

Voice actress Susan Bennett revealed tidbits about becoming the voice of Siri in an interview with CNN back in October 2013.

In a new interview published Friday by Typeform, she offered some additional information about the origins of Apple’s virtual assistant, provided an insight into how the process of recording Siri voices worked, why she passed on a five-year contractual offer from the iPhone maker and more.

Apple Music now has more than 20 million subscribers

Apple Music has surpassed 20 million paid subscribers, the company’s SVP of Internet software and services tells Billboard. That marks a 15% jump in the last 3 months, when Apple announced it had passed 17 million users during its iPhone event in September.

That’s impressive considering the streaming music service is less than two years old and up against veterans like Spotify with much larger user bases. Cue attributes some of Apple Music’s growth to its string of exclusive deals with artists like Drake and Travis Scott.

Video: Apple’s Craig Federighi on the new MacBook Pro, Touch Bar and a touchscreen Mac

The MacBook Pro controversy isn’t dying down yet so Apple dispatched Craig Federighi, its Senior Vice President of Software Engineering, who discussed the new Pro and thinking behind the Touch Bar feature in a short video interview with CNET in which he also defends no-touchscreen Mac stance.

He goes on to reveal that Apple had in fact built several touchscreen prototypes that however didn’t impress Apple executives enough to greenlight the project.

Jony Ive speaks on MacBook Pro’s Touch Bar, touchscreen Macs & more

Jony Ive, Apple’s Chief Design Officer, sat for a Q&A with CNET’s News Editor in Chief Connie Guglielmo following last week’s “Hello again” Mac event. Ive talked about various topics, including design considerations behind the creation of the Touch Bar, a marquee new feature of the new notebook, saying it’s “just the beginning of a very interesting direction”. He explained why Apple’d rejected a touchscreen iMac “many, many years ago” and more.

Tim Cook: augmented reality is ‘profound,’ will take time to get right

Apple CEO Tim Cook once again sings the praises of augmented reality in a new interview with BuzzFeed News. Cook tells the outlet that his team is “high on AR in the long run” and he believes the technology can be “huge.”

His latest comments echo those from previous interviews, including one from August with The Washington Post. He said at that time that Apple is very bullish on AR and is doing a lot of things with the tech behind the curtain.

Apple Music execs talk artist exclusives and more in new interview

Apple Music executives Jimmy Iovine, Bozoma Saint John and DJ Zane Lowe recently sat down with BuzzFeed’s Reggie Ugwu for a rather interesting interview regarding the streaming music service. The conversation covers everything from the controversy surrounding Apple’s push for artist exclusives to their plans for the future, and we’ve listed our favorite experts below.

Former Apple Watch engineer talks working with Jony Ive’s design team, secrecy, and more

Former Apple engineer Bob Messerschmidt recently sat down with Fast Company for a wide-ranging interview. Messerschmidt joined the iPhone maker in 2010, when it purchased his startup, and led the team that designed the Apple Watch’s heart rate sensor.

As you can imagine, the interview is pretty interesting. Messerschmidt talks about everything from working with Jony Ive’s vaunted design team, to how secrecy is embedded in Apple’s culture. We’ve highlighted some of our favorite excerpts from the article below.

Here’s Charlie Rose’s full interview with Apple’s boss Tim Cook

CBS journalist and television talk show host Charlie Rose interviewed Apple’s Tim Cook last December, but the complete video of the interview was behind the paywall up until recently.

Now, thanks to Hulu, you get to watch the whole 32-minute-long thing in your own time.

In the interview, Cook responds to wide-ranging questions, from what makes Apple Apple to whether the Apple Watch is his baby—even going as far as to suggest publicly how his company can improve its existing software and services.