Apple Music now has more than 20 million subscribers

By Cody Lee on Dec 6, 2016

Apple Music has surpassed 20 million paid subscribers, the company’s SVP of Internet software and services tells Billboard. That marks a 15% jump in the last 3 months, when Apple announced it had passed 17 million users during its iPhone event in September.

That’s impressive considering the streaming music service is less than two years old and up against veterans like Spotify with much larger user bases. Cue attributes some of Apple Music’s growth to its string of exclusive deals with artists like Drake and Travis Scott. Read More

 

Video: Apple’s Craig Federighi on the new MacBook Pro, Touch Bar and a touchscreen Mac

By Christian Zibreg on Nov 7, 2016

The MacBook Pro controversy isn’t dying down yet so Apple dispatched Craig Federighi, its Senior Vice President of Software Engineering, who discussed the new Pro and thinking behind the Touch Bar feature in a short video interview with CNET in which he also defends no-touchscreen Mac stance.

He goes on to reveal that Apple had in fact built several touchscreen prototypes that however didn’t impress Apple executives enough to greenlight the project. Read More

 

Jony Ive speaks on MacBook Pro’s Touch Bar, touchscreen Macs & more

By Christian Zibreg on Oct 31, 2016

Jony Ive, Apple’s Chief Design Officer, sat for a Q&A with CNET’s News Editor in Chief Connie Guglielmo following last week’s “Hello again” Mac event. Ive talked about various topics, including design considerations behind the creation of the Touch Bar, a marquee new feature of the new notebook, saying it’s “just the beginning of a very interesting direction”. He explained why Apple’d rejected a touchscreen iMac “many, many years ago” and more. Read More

 

Tim Cook: augmented reality is ‘profound,’ will take time to get right

By Cody Lee on Oct 13, 2016

Apple CEO Tim Cook once again sings the praises of augmented reality in a new interview with BuzzFeed News. Cook tells the outlet that his team is “high on AR in the long run” and he believes the technology can be “huge.”

His latest comments echo those from previous interviews, including one from August with The Washington Post. He said at that time that Apple is very bullish on AR and is doing a lot of things with the tech behind the curtain. Read More

 

Apple Music execs talk artist exclusives and more in new interview

By Cody Lee on Sep 26, 2016

Apple Music executives Jimmy Iovine, Bozoma Saint John and DJ Zane Lowe recently sat down with BuzzFeed’s Reggie Ugwu for a rather interesting interview regarding the streaming music service. The conversation covers everything from the controversy surrounding Apple’s push for artist exclusives to their plans for the future, and we’ve listed our favorite experts below. Read More

 

Former Apple Watch engineer talks working with Jony Ive’s design team, secrecy, and more

By Cody Lee on Aug 15, 2016

Former Apple engineer Bob Messerschmidt recently sat down with Fast Company for a wide-ranging interview. Messerschmidt joined the iPhone maker in 2010, when it purchased his startup, and led the team that designed the Apple Watch’s heart rate sensor.

As you can imagine, the interview is pretty interesting. Messerschmidt talks about everything from working with Jony Ive’s vaunted design team, to how secrecy is embedded in Apple’s culture. We’ve highlighted some of our favorite excerpts from the article below. Read More

 

Here’s Charlie Rose’s full interview with Apple’s boss Tim Cook

By Christian Zibreg on Mar 15, 2016

CBS journalist and television talk show host Charlie Rose interviewed Apple’s Tim Cook last December, but the complete video of the interview was behind the paywall up until recently.

Now, thanks to Hulu, you get to watch the whole 32-minute-long thing in your own time.

In the interview, Cook responds to wide-ranging questions, from what makes Apple Apple to whether the Apple Watch is his baby—even going as far as to suggest publicly how his company can improve its existing software and services. Read More

 

Rejecting reason to innovate and other tidbits from new Charlie Rose interview with Jony Ive

By Christian Zibreg on Mar 14, 2016

Nearly three months following its wide-ranging interview with Apple’s CEO Tim Cook, revered CBS journalist and television talk show host Charlie Rose sat down with Jony Ive, Apple’s Chief Design Officer and arguably the most powerful figure in the Cupertino company after his boss Tim Cook.

Ive explained how you “have to reject reason to innovate,” talked Steve Jobs and how Apple can stay hungry, discussed how Apple’s products are “the physical manifestation of a set of believes” and more. Read More

 

Bloomberg profiles Apple’s silicon chief, gives a peek at secret chip-testing lab in Cupertino

By Christian Zibreg on Feb 18, 2016

Bloomberg Businessweek has published an interesting profile of Johny Srouji, Apple’s silicon chief (official title: Senior Vice President of Hardware Technologies), who joined the company back in 2008 to lead development of the A4, the first Apple-designed system-on-a-chip that made its debut in the iPhone 4 and the original iPad.

Apple is now widely praised by critics and fans alike for taking its chip destiny in its own hands. The article tells an in-depth story of how then CEO Steve Jobs had the foresight and courage to take Apple on a risky path to make it a fabless silicon designer.

Apple-designed mobile chips went on to differentiate iPhones and iPads on the  hardware level from competing devices using off-the-shelf parts. The story also gives us our very first peek at chip-durability testing at an unmarked Apple lab in Cupertino. Read More

 

Tim Cook and Jony Ive talk watches, fashion and iSpaceship in Vogue interview

By Christian Zibreg on Feb 17, 2016

Apple’s boss Tim Cook and Jony Ive, its Chief Design Officer charged with blue sky thinking, have discussed several topics of interest in a new interview published in the March 2016 edition of the Vogue magazine.

The two executives talked the synergy between Apple and fashion, the Apple Watch, partnership with the luxury French brand Hermes and the upcoming flying saucer-shaped Campus 2 building, Apple’s future headquarters. Read More

 
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