Pandora refreshes its brand identity ahead of on-demand music streaming service launch

By , Oct 12, 2016

Pandora new logo image 002

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.

According to the company:

We’ve been with you for years. We’ve adapted to your musical tastes, served up your favorites, and surprised you with unexpected discoveries. And we’ve continued to evolve your listening experience with the launch of Pandora Plus, which is now available to everyone.

To celebrate that milestone, we’re unveiling a new brand to enhance your Pandora experience and help bring your music to life.

Here is what the new logo looks like, at right, next to the old one, at left.

Pandora 5.0 for iOS (app icon, small)Pandora new logo image 001

According to the company, the new brand identity and logo with its vibrant and bold color scheme allows Pandora to be more flexible with colorful overlays, as evidenced by the animation below.

Pandora new logo animation 001

Pandora detailed its new logo and branding in a blog post:

Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it.

And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners.

Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.

The rebranding comes ahead of Pandora’s on-demand music service that its CEO Tim Westergren has confirmed will be arriving later this year.

It should cost $9.99 per month, in line with rival services like Apple Music, Spotify, Tidal, Google Play Music and the just-announced Amazon Music Unlimited.

Some of the rumored features are said to include offline listening, playlists, the ability to listen to any song in any order you want and more.

And here’s a video of the new Pandora look.

Pandora’s revamped visual identity is rolling out today in its mobile app and will be coming to the web app and non-Apple mobile devices over the year.

Source: Pandora

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  • Diego Milano

    Sadly Pandora never made to certain countries, which is pathetic for a company that promotes music streaming, cause really who doesn’t listen to music in this world?

    • Andrieux Querido

      Agree, i have to use a Jailbreak Hack for that.
      I think in terms of Music, Pandora is the best one.
      I think it chooses better the songs.

      • Diego Milano

        So it’s a radio service or you can also listen to your favorite artists at will? What’s the name of the tweak, by the way?

      • Andrieux Querido

        You create your radio. I think is the best one on sorting the better songs.

  • askep3

    Some of the rumored features include

    Nothing other services don’t have

  • Tommy

    pandora has so much potential, but it plays too many of the same songs and and the ui still isn’t up to par with apps like spotify or even soundcloud.

  • Impreza

    I hope the new logo won’t interfere with Pandolife. 🙂

    • Andrieux Querido

      same here lol

  • Looks like PayPal app icon.

  • Rodolfo G.

    Looks like a PayPal brand

  • Loke

    Pandora was cool like 10 years ago when it was $35 a year. I remember having this one station that after liking and disliking it eventually just became the same collection of music I already owned. Once the the price shot up cancellation was an easy decision. Im giving Apple Music one last chance as I like being able to tell Siri what to play via the iMac and have found the catalog to have a ton of stuff not available elsewhere. Also Airplay via iTunes works great for a wireless set up. Now if I can just figure out how to get the hip hop rap crizzap out of my face Ill be happy.