Pandora new logo image 002

Whether you listen to ad-supported Pandora or Pandora Plus, an improved version of its $5 per month Pandora One offering, you’ll be enjoying Pandora’s new logo and brand identity which the company unveiled in a blog post today. As Pandora Plus is now available to everyone, Pandora has decided to celebrate that milestone by unveiling “a new brand to enhance your Pandora experience and help bring your music to life.

According to the company:

We’ve been with you for years. We’ve adapted to your musical tastes, served up your favorites, and surprised you with unexpected discoveries. And we’ve continued to evolve your listening experience with the launch of Pandora Plus, which is now available to everyone.

To celebrate that milestone, we’re unveiling a new brand to enhance your Pandora experience and help bring your music to life.

Here is what the new logo looks like, at right, next to the old one, at left.

Pandora 5.0 for iOS (app icon, small)Pandora new logo image 001

According to the company, the new brand identity and logo with its vibrant and bold color scheme allows Pandora to be more flexible with colorful overlays, as evidenced by the animation below.

Pandora new logo animation 001

Pandora detailed its new logo and branding in a blog post:

Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it.

And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners.

Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.

The rebranding comes ahead of Pandora’s on-demand music service that its CEO Tim Westergren has confirmed will be arriving later this year.

It should cost $9.99 per month, in line with rival services like Apple Music, Spotify, Tidal, Google Play Music and the just-announced Amazon Music Unlimited.

Some of the rumored features are said to include offline listening, playlists, the ability to listen to any song in any order you want and more.

And here’s a video of the new Pandora look.

Pandora’s revamped visual identity is rolling out today in its mobile app and will be coming to the web app and non-Apple mobile devices over the year.

Source: Pandora