New Surface Pro 4 ad calls MacBook Air “less useful, like a hat for your cat”

By , Aug 29, 2016

Microsoft Surface Pro 4 ad MAcBook Air like hat for cat 001

Following its recent iPad Pro-dissing commercial, Microsoft today released another nicely done Surface Pro 4 ad which takes aim at the MacBook Air, calling it “less useful, like a hat for your cat”. Surface ads have successfully promoted competitive advantages of the hybrid device, which comes with a detachable keyboard, pen, touchscreen and more. And thanks to an Intel chip, it runs the full Office suite and most other Windows programs, like Photoshop.

Here’s the latest Surface Pro 4 ad, titled “Surface Pro 4 is the one for me”.

I think it’s a pretty nice ad that doesn’t insult Apple customers more than Apple’s legendary Mac vs. PC campaign annoyed Windows customers.

What did you think of this ad?

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  • stylesbeyond

    that joke surface that crashes all the time and joke OS haha, they have nothing over OS X and a mac

  • Danielle Erpenbeck

    Whatever. People are going to like Apple or not.. or use both platforms. No need to bash one another but I’m sure it’s all in good fun. I will like Macs forever, and I don’t care what haters say! lol

  • racerhomie2

    Microsoft must be Crazy trying to sell to sell a defective product like that.All of my friends who bought Surface Books returned them.

  • racerhomie2

    This is cringier than MACvsPC

  • Rolf Bause

    The last spot with iPad Pro was kinda amusing and had a few valid points.
    But this one is pathetic.

  • pnh

    I’m not sure about their analogy. It worked out pretty well for this guy.

    • Jayy


  • therealjjohnson

    Cute. But absurd. Ive been using a Macbook Air since mad 2014. Useless? Please…

    • Samuel

      I’ve been using mine since mid 2012, still fast as a bullet.

  • ravinigga

    I don’t know if choose same specs on both platforms (again macos runs different with specs like iOS) Microsoft surface is more expensive even without the smart keyboard

  • ravinigga

    And what can do more? Nowadays is does the same and they compare a 2 in 1 tablet vs a laptop..

  • Hussam Aldean

    I have MacBook Ait and I say with my full power. go to hell windows

    • Joshua The-Legend Wiebe

      It’s that the kind of MacBook that consumes you or the one before 7?

  • Starfall88

    I bought the surface pro 4 when it first came out and I returned it the next day. The device is heavy, the OS is not touch friendly and it cost over $1000.

  • Leslie B

    I’ve used Windows since it first came out. Versions 1, 2, 3, 3.1, 95, 98, etc, etc, etc. Then about 5 years ago, I learned it was possible to run Windows natively on a Mac. Intrigued by this idea, I bought myself a refurbished 2010 MacBook Air from Apple. My main reason for this was to learn about Macs and OS X, figuring I could use it as a standard Windows computer after teaching myself about Macs. It took some getting used to, but after about a month I noticed I wasn’t using Windows anymore. This wasn’t really a conscious choice; it just sort of happened. The Mac had also become my computer of choice for most of my daily computer activities.

    A few months later, I began to think about Apple’s iPhone. Up to that point, my experience with cell phones had been problematic. To be more precise, they all ended up pi**ing me off. They were poorly designed and unreliable. All the reviews I read about the iPhone seemed to be saying the same thing. Android had more bells and whistles and stuff, but if all someone wanted was a reliable, user-friendly cell phone, then Apple was probably the best choice. Having been a techie all my life, I could figure out just about anything. But what I’d learned from my Mac was that I had been spending a whole lot of time diagnosing and fixing just because of poor design.

    Fast forward to today… You couldn’t pay me enough to voluntarily buy anything with Windows on it. I think Steve Jobs said it best when he commented that Microsoft was the McDonald’s of the computer industry –basically mediocre and uninspiring.

    This article has inspired me to dismantle my remaining Windows computers. The bigger hard drives I can use for backing up my Macs. The remainder I can sell to some sucker at a yard sale!

  • Gabriel Anaya

    Windows is a joke. So unstable and crashing is a common occurance, plus it just looks pretty ugly. I am so glad I switched to a Mac for my first semester in college.

  • iByron

    Wait. They went after the MacBook Air? Hah! The iPad Pro I could see, but the MacBook Air is such a stalwart and sturdy machine that I bought a used 2012 model (well cared for) for travel and still feel like I got a new machine. When I’m out at the airport, the things are all over the place being used by everyone from businessmen and -women to teens on vacation.

    It’s arguably the most not-less-useful traveling computer out there. Stick to the iPad Pro comparisons, MSoft. A lot of people don’t have them yet, and you just might score points.