Barbra STreissand headsdhot

Will iOS 10 hit on September 30? We don’t know, but that’s what well-known singer, actress, songwriter and filmmaker Barbra Streisand seems to have alluded in an interview with NPR, saying she picked up the phone and called Tim Cook after becoming frustrated with how Siri pronounced her name.

The CEO of Apple reportedly promised a fix for Siri to pronounce the actress’s name correctly with the next update on September 30.

“She pronounces my name wrong! It’s Streisand with a soft ‘s’ like sand on the beach, I’ve been saying this for my whole career,” the legendary actress and singer told NPR’s Scott Simon.

“So what did I do? I called the head of Apple, Tim Cook. And he delightfully agreed to have Siri change the pronunciation of my name finally with the next update on September 30.”

Some blogs are taking this as proof that iOS 10 will release for public consumption on Friday, one week following the iPhone 7’s alleged September 23 retail availability.

Siri teach pronunciation

That may or may not be correct, but it pays to underscore that in Barbara’s case Apple can easily issue a quick server-side fix to make Siri pronounce her namer correctly.

Streisand also does not seem to be aware that Siri can be easily trained to pronounce someone’s name right simply by telling the assistant “That’s not how you pronounce [FIRST AND LAST NAME],” as my colleague Anthony detailed in his tutorial.

Source: NPR

  • pnh

    Narcissism, anyone? Seriously? Well I don’t know about anyone else but I’m sure the correct pronunciation of Barbra Streisand’s name will be my favorite new feature of iOS 10 (severe sarcasm).

    Oh, Barbra. Did you call your mom and tell her she spelled BARBARA wrong??!!

  • Y2J

    Good job, Cook. Way to deal with the real issues.

  • Siri pronounces my name wrong. When will Apple fix this issue?

    • Chris Wagers

      Call Tim Cook now and maybe an October fix will be released.

      • Chris Wagers

        J/k before someone thinks I’m being serious

      • Geancarlo Cardenas

        I called and he told me that everyone needs to send him a list of names to fix lol

      • Chris Wagers


  • No, thanks, Brabar, I’ll stick with analysts for predictions.

  • n0ahcruz3

    this will be my favorite feature for ios 10 hands down! very excited! thanks apple! tim cook your’re the best!

  • Mayakovski

    I guess when your a has-been, you have to do something to try and make yourself relevant.

  • Burge

    Why correct Siri yourself when you can get Apple to correct it for you. That’s much easier, oh to be famous.

  • J™

    Who is this Barbaric Streisand?

  • p1noyako

    Next Gen iPhone will get iOS9.3.x instead of iOS10? lol

  • sg1969

    so Siri will start calling her “bitch” from the next update. got it.

    • iByron

      HAHAHAHA! We have a winner people. No more calls, please!

  • James G

    I highly doubt Siri responses and pronunciations are tied to iOS releases. It’s server side, not client side.

    • Agneev Mukherjee

      I thought so too, but OS X El Capitan was released on September 30, last year, this year maybe Apple is planning to release both macOS 10.12 and iOS 10 at the same time (macOS Sierra has Siri too!)…

      • James G

        That doesn’t mean Siri responses and pronunciations are tied to client-side software releases. If that were the case, Siri would not be able to respond with answers to questions that are relevant to specific points in time.

  • Agneev Mukherjee

    OS X El Capitan was released on September 30 last year, this year maybe Apple is planning to release both macOS 10.12 and iOS 10 at the same time (macOS Sierra has Siri too!)…

  • Agneev Mukherjee

    Not only Siri… in the fifth line from below, there is a typo (It’s Barbra instead of Barbara!)

  • Geancarlo Cardenas

    I’ve met a couple of people with the name spelled exactly like that, I guess she’s not different after all :'(
    She can go for Barba now lol

  • M_Hawke

    Yes, Babs, I noticed that, too, and Siri corrected it on my phone. You are now referred to by your initials.