The Wall Street Journal ran a story yesterday claiming that Apple was in “exploratory talks” to acquire music service Tidal, which rap mogul Jay-Z bought in March 2015 for a reported $56 million.

Ostensibly, Apple’s interest in Tidal revolves around its strong ties to artists: since the Jay-Z deal, Tidal has given 19 famous artists small stakes in the firm.

The Journal article cautioned that the current discussions might not result in a deal and now Ben Sisario, a music reporter at The New York Times, cited “two highly placed sources” as saying that Apple won’t be buying Tidal anytime soon.

“Two highly placed sources tell me that Apple is not buying Tidal,” he wrote on Twitter.

Sisario did not go into greater detail nor did he run a full story on the New York Times. I can’t think of any other reason Apple would want to acquire Tidal aside from removing a competitor from the marketplace.

Other commenters think buying Tidal would bring Apple a few exclusives to fill in gaps in Apple Music, which has relied heavily on big name artists and exclusives of its own. Tidal has offered exclusives from artists like Beyonce, Prince, Rihanna and Kanye West.

Tidal currently has four million subscribers versus 15 million paying customers for Apple Music and thirty million subscribers for Spotify, the leading music-streaming service.

Would you agree that Apple has nothing to gain by buying Tidal?

Source: Ben Sisario

  • I remember when companies couldn’t buy other big companies because of monopoly. We need competition and it’s great that Apple isn’t buying Tidal because it’s a crapy service.

    • therealjjohnson

      Do you use it?

    • It has HiDef audio, which blows away your crappy 256kbs AAC/MP3 garbage. So it is actually much better in the sense of what matters about music and that’s audio quality.

      • Rook HD

        90% of the population can’t tell the difference anyway

  • Nesly Lacroix

    I am enjoying Tidal’s HiFi which is FLAC Lossless. It makes 320K sound like crap.

    • Troy

      Does the Hi-Fi make the sound clearer or the base bigger? I have never experienced it that’s why am asking. And do you use expensive headphones? I read online that cheap headphones can’t really tell the difference

      • Rowan09

        I’ve used it with beats and it sounds the same to me as any other. I got the trial with tidal when the Kayne Album came out

      • Sorry but Beats are the definition of “cheap headphones”. You’re paying for a popular name there, not actual quality.

      • Rowan09

        So to hear the quality I need to also buy some other expensive headphones? No thank you that’s just stupid.

      • Rook HD

        good headphones are more important than the quality of the music source

      • Rowan09

        Right so therefore I don’t really need HIFI just good headphones. I’m fine with my beats and stock headphones and I canceled the tidal subscription a long time ago.

      • Nesly Lacroix

        To tell the difference you need two things: good ears and high end headphones/speakers/stereo system.

    • Don’t tell the kids that… Their Beats are what they consider the top of the line and have no idea what music could actually sound like.
      You’re totally right though but most streaming services aren’t even 320K I don’t think.
      It’s funny that those services that do offer 320K label it as “extreme” or “high quality” though, as they’re still using tech that’s been around for over 20 years and never can be improved upon.

    • How long does it take to stream lossless music over a patchy mobile Internet connection? There’s a reason streaming services use compressed audio. If you want lossless music you should sync it manually, not stream it!

      • Rowan09

        Exactly. With tidal I needed optimal signal or else I wasn’t getting any service.

      • Nesly Lacroix

        I stream lossless over wifi to my stereo system or when using my beats headphones. Over cellular, it’s 320K.

      • Nesly Lacroix

        I stream lossless on wifi and 320K on mobile.

  • xoFoxtail

    Though Tidal may get Apple some exclusivity deals, I’m glad they’re not buying them because Tidal is bad.