Apple has acquired San Francisco-based music analytics startup Asaii which uses machine learning and artificial intelligence to help clients like record labels find the next Justin Bieber. Apple will reportedly use their technology to bolster Apple Music recommendations to users and better compete with Spotify’s efforts to work directly with smaller artist.
In the works since at least 2014, the all-stock transaction will see the ad-supported Pandora service, as well as the company’s Plus and Premium subscriptions, continue unabated without changing pricing.
Increasing its stake in EMI Music Publishing to 90%, Sony just became the world’s largest music publisher while giving EMI a value of around $4.75 billion, including debt, or more than double its value in 2011.
Apple’s proposed acquisition of British music discovery app Shazam has reportedly sparked an in-depth antitrust investigation in Europe through September 4 because the European Commission is concerned the deal might give the iPhone maker an unfair advantage in poaching users from its rivals, like Spotify.