Apple has agreed to purchase voice app startup Pullstring, according to a report from Axios. The San Francisco-based company was founded by a group of former Pixar executives in 2011 and its technology has been used in everything from interactive voice apps for toys, to Amazon Echo and Google Assistant products.
Apple has acquired digital marketing startup DataTiger, according to a new report from Bloomberg. The outlet points to a regulatory filing from December that shows the iPhone-maker now controls the U.K.-based startup.
Amazon on Monday announced that it has reached an agreement to acquire eero, the firm behind the popular mesh routers. Details of the deal are scarce at this point, but the two companies say they have a shared vision that “the smart home experience can get even easier.”
Apple has acquired San Francisco-based music analytics startup Asaii which uses machine learning and artificial intelligence to help clients like record labels find the next Justin Bieber. Apple will reportedly use their technology to bolster Apple Music recommendations to users and better compete with Spotify’s efforts to work directly with smaller artist.