Shot on iPhone ad EURO 2016 image 002

The UEFA European Football Championship kicks off on Friday, June10, and Apple’s United Kingdom branch has decided to celebrate the occasion by releasing a brand new “Shot on iPhone” commercial, aptly titled “The Beautiful Game.”

The 30-second video features various photographs and videos of soccer players, fields and stadiums shot by iPhone users around the world.

“The beauty of football, captured by fans and their iPhones,” reads the description on YouTube. The ad arrives just three days after Apple posted eight new iPhone ads featuring cherry-picked camera work by iPhone photographers from around the globe.

And here it is.

The song is “Wings” by Little Simz.

Don’t tell me that inspirational soundtrack didn’t get your juices flowing.

Source: Apple United Kingdom

  • Ángel Javier Esquivel

    “Don’t tell me that inspirational soundtrack didn’t get your juices flowing.”

    Not the best sentence to be posted in the internet

    Hint: Rule 34