Check out Apple’s soccer-themed ‘Shot on iPhone’ commercial

The UEFA European Football Championship kicks off on Friday, June10, and Apple’s United Kingdom branch has decided to celebrate the occasion by releasing a brand new “Shot on iPhone” commercial, aptly titled “The Beautiful Game.”

The 30-second video features various photographs and videos of soccer players, fields and stadiums shot by iPhone users around the world.

Add the Euro 2016 schedule to your iPhone or iPad calendar

The UEFA Euro 2016 will kick off tomorrow with France taking on Romania in the first game of the competition. If you’re a casual football fan (sorry, I can’t call it soccer!), and want to keep up with the competition schedule and fixtures without necessarily downloading a bunch of apps, your best bet is to subscribe to a calendar that will push all games dates, times, and places to your iPhone or iPad calendar app of choice.