Tip: turn off location-based ads on iPhone and iPad

By , Mar 17, 2016

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People who diligently manage apps that are permitted to use their location on the iPhone and iPad may still see the purple Location Services icon in the iOS status bar, indicating something is continuing to use their location—most likely location-based ads which are enabled by default.

This post shows you how to prevent Apple’s iAds platform from tracking your location, which will stop them from being tailored to your current location.

If you don’t want to have your location tracked for advertising purposes on iOS, disable location-based iAds by following the steps below.

How to turn off location-based ads on iPhone and iPad

1) Launch Settings on your iOS device.

2) Go to the Privacy → Location Services section.

3) Now scroll all the way to the bottom of the screen and tap the System Services entry.

4) As the last step, flip the Location-Based iAds switch to the OFF position.

iOS 9 disable Location-based iAds iPhone screenshot 001

This will prevent your device from using your location, as determined by iOS’s Location Services. iAds you see in apps will no longer be customized to your geographical location and your iPhone’s battery life should improve as a result.

RELATED: How to disable Suggested Places for Siri and Spotlight on iOS

Tip: If you don’t use location-based reminders and other location-specific alerts, you can also disable Location-Based Alerts to further help improve your battery life.

Understanding Location Services on iOS and OS X

Disabling unwanted location is the best way to enhance your battery life.

My colleague Anthony has written up detailed articles which cover Location Services on iOS and OS X and you’re wholeheartedly recommend to explore them.

RELATED: Understanding Location Services on the Mac

Understanding how location services work is the first step toward knowing how to not being tracked when you don’t need to be, so you get the privacy you deserve.

RELATED: Understanding Location Services on iOS

Need help? Ask iDB!

Browse our complete tutorial archive for more how-tos and tips that will help you make the most from your Apple devices. Speaking of which, are you unsure how to do certain things on your Apple device?

Let us know at help@iDownloadBlog.com and future tutorials might provide a solution.

You can submit your tutorial suggestions at tips@iDownloadBlog.com.

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  • Valinor

    I normally disable them all except for the find my iphone option..

    • Joaquim N.

      Me too. Always!

  • Anonymous

    If im gonna see an ad it might as well be relevant

  • f1ght3r

    I suggest using an adblocker as well. If you’re jailbroken, minimal hosts blocker works well.