For better or worse, Twitter’s Stars and Favorites are now Hearts and Likes

By , Nov 3, 2015

Twitter hearts

So you’ve been starring and favoriting tweets for later use in your favorite Twitter client, just like many other die-hard Twitter fans do? Well, starting today all those Stars and Favorites shall be presented henceforth as Hearts and Likes, the micro-blogging startup unexpectedly announced today.

The rebranding effort is meant to permit Twitter fans to show how they feel on Twitter “without missing a beat,” but already the change seems to have drawn ire and ridicule from hardcore fans of the service.

Common expressive language for Twitter’s community

“We are changing our star icon for favorites to a heart and we’ll be calling them likes,” said Twitter. Hearts will be coming to both Twitter and Vine, and they’re already embraced hearts in a big way on Periscope.

Twitter’s rationale is that the star could be confusing to new users. “You might like a lot of things, but not everything can be your favorite,” said the company. The heart, on the other hand, is a universally recognized symbol that knows no boundaries.

“The heart is more expressive, enabling you to convey a range of emotions and easily connect with people,” explains Twitter. “And in our tests, we found that people loved it.”

“I work at Twitter, but even I can’t believe how we replaced a completely value-neutral term like ‘favorite’ with something so loaded,” Peter Seibel wrote on Twitter. Still, Twitter argues that one can say “a lot with with a heart.” Still, if a backlash and puns on Twitter are an indication, many Twitter fans beg to disagree with the company’s stance.

Availability

Whether you like it or not, you’ll be seeing hearts on Twitter for iOS and Android, twitter.com, TweetDeck, Twitter for Windows 10 and on tweets across the Internet starting today. Vine for Android and the Vine website will be getting hearts today as well, with Vine for iOS and Twitter for Mac getting them soon.

Is Twitter’s change of heart ticking you off?

Source: Twitter

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  • Ds

    tweetbot still has the star… for now.

    • Mr.Coolfreak

      they will definitely change it

  • The thing that annoys me about this is they took something that meant nothing and gave it the meaning “Like / Love”. Now no longer can you use the favourite like button for things that you’d like to remember to come back to later since it’s automatically implied that you like or love the tweet irrespective of your actual feelings towards the tweet.

    TLDR; They took something that was ambiguous and gave it a clear meaning, now it has a more limited scope.

    • Marcus

      I agree with you so much on this one. I’ll browse Twitter on my iPhone during the day and if I come across an article that is too long to read on my phone, I’ll favorite the Tweet and then read it on my computer that night or whenever I feel like doing so. I also favorite things that I want to share with people, but can’t at the time I see a Tweet. After I’m done with the Tweet I’ll unfavorite it. Like you said, the new Like thingy sort of ruins that. I’ll still continue to do what I normally do though.

  • NotTodayThx

    must be easier to monetize, hearts & minds and all that…..
    basic social engineering