Samsung ad Galaxy S6 Open to customization image 002

Say what you will, but there’s no denying that Samsung’s marketing department has more or less successfully exploited the iPhone’s perceived weaknesses in their anti-Apple ads.

As you know, ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries, battery life in general, non-curved screens, lack of wireless charging and what not.

But the latest Samsung commercials appears to have found a new anti-iPhone angle: the lack of customization.

The new commercials opens with the line “Sure you can change the background, but why stop there” before highlighting Android’s Home screen widgets and the ability to change how the apps look like.

Suggesting that Galaxy phones are “open to customization,“ the commercial wraps up with the tagline “If it doesn’t look like your phone, it’s not your phone,” which is an obvious play on Apple’s “If it’s not an iPhone, it’s not an iPhone” advertising campaign.

Here’s the ad in question.

https://www.youtube.com/watch?v=DJjl6YHKq6o

“Your phone should look and feel more like you. And with customizable themes and icons you can change it up, create and explore new ways to make your phone look and feel more like you,” says the South Korean firm.

Another ad titled “Options Included” continues along the same lines but with a strong focus on “your selfie game.”

https://www.youtube.com/watch?v=LNd8FkZ9v4I

“Now there’s a phone that lets you play around a little more, and worry a little less about taking the perfect selfie,” reads the description.

“With more camera options, this is the perfect selfie machine,” it continues. “And with a camera this good, you also have the option to just be yourself.”

How do you like these ads so far?

Has Samsung hit the nerve?

  • If that inspires apple to allow Themes in the future like the ones Surenix does this advertisement is more than welcome for me.

    • Merman123

      Ew no.

      • You dislike surenix themes or do you dislike the idea of a theming api in general?

      • Merman123

        Both. I did enjoy themes back in iOS 5 & 6.

      • Fanboy 

        THIS. lol, back then theme’ing was the bomb dot com, now it’s more about adding unrestricted functionality, features etc. I haven’t used Winterboard in years. It sure was awesome back in those days though.

      • You should take a look at the ongoing development of Anemone maybe that will rejuvenate your love for themes. :b

    • James

      Apple does not get inspiration from Samsung. It’s the other way around…

      • Nick Conforti

        Lol they both copy of each other what are you talking about

      • Exactly.

      • Mike

        How was your date with Tim Cook?

    • Anonymous

      Yep, i agree. This is why compition is good.

    • Matt

      Never been a fan of Surenix themes like Ayeris etc. obviously I’m in the minority, but the theme named Muze is in my opinion the best looking iOS theme to date. Plus it receives constant updates.

      • h4nd0fg0d

        Big fan of the ‘Air’ theme as of late.

  • igorsky

    Judging from the pre-order numbers for the i6s, don’t know think anyone has noticed, or cares about, Samsung’s new angle.

    • Micrones

      Where did you get your pre-order numbers from????

      • igorsky

        Apple has stated that pre-orders have exceed last year’s numbers!!!!

      • Micrones

        Funny how everything Apple says is the holy grail……..but Samsung cannot be trusted for anything

        I think you are new to Apple, since the release of iPhone 3gs, Apple always released numbers once preorder starts and this is the first time they haven’t but rather said sales are good, just as they did with Apple watch.

        This world deals with facts and until actual numbers are released, then all you have are conjectures.

        So stop saying JUDGING until you have facts and numbers..

      • Bugs Bunnay

        Judging from what youre

      • Micrones

        Reread my response…..
        Unless backed by actual numbers, no one should be trusted including Apple and Samsung.

        Do you expect Apple to turn around and tell you that their sales has been lacklustre?????. of course they wont as no company will do that after a product launch….
        All i meant was your use of the word JUDGING is based on a non factual statement

      • Bugs Bunnay

        Judging by your response… You think this world actually deals with facts. Complete opposite i assure you.

      • Micrones

        To a greater degree, the world deals with facts, at some point, the facts catches up with you no matter how much you distort it, and i ASSURE you that you cannot distort the reality about your performance as long as you want.

        I am not saying that Apple is lying or not performing,as i know they are doing well but whatever the sales figures are, we shall know soon enough……. That is how some industry operates. the figures always catches up with you

      • Bugs Bunnay

        Brilliant. Just brilliant.

      • Merman123

        You are right. Apple is doomed.

        /s

      • Dan

        Far from doomed, but can’t deny more customization options would be nice.

      • Micrones

        Apple is not doomed but they need to offer more in terms of customization.
        If expected iphone 7 does not have special features apart from incrementals from Iphone 6s and a new design,then we can start assuming Apple will be in trouble.

      • Merman123

        Part of what ruins Android is how customizable it is. There is no control anywhere and no congruity across their devices. That is a big reason people choose apple over android. It’s controlled ecosystem. And don’t worry about iPhone 7, it’ll sell millions as well.

      • Micrones

        Actually you are wrong on that. It might ruin Android for Apple fans but actually that is what Android fans like about the platform… the ability to customize, change ROMS and tweaks your phone as much as you please.

      • Merman123

        As latest sells can prove , a major thing Samsung ( android phones) had for a while were the larger phones. Apple has hurt Samsung in sells ever since iPhone 6. And yeah I used to root my android devices but for what? To remove all the bloatware. And yeah I used to install cooked ROMs but for what? To fix the sluggishness of the device. Developers cook ROMs with as least stuff possible. It just gets old after a while and you want a device that works well and is supported.

      • Rowan09

        Then we can start assuming the whole industry is in trouble what’s Samsung’s next trick? They did Octa core, quad core, 4K video, 2K screen, curved screen, what’s next?

      • Micrones

        Not particularly, depends on how a company is perceived.
        Apple is seen as a one product company,as over 60% of Apple profit is generated from iPhone sales and that is how the company is perceived by investors, Any slight change in perception affects Apple stock value as evidenced over a month ago when over 40 billion was wiped out within a couple of day from Apple net worth. Samsung might not be making a huge profit like Apple but is a more diversified company than Apple and does not make the bulk of their profit from smartphones. thus Apple stock is easily affected by any change in perception about future iphone sales

      • “Apple will be in trouble.”
        Please. How many years has this been tossed around now?
        And they just keep outselling themselves each year.
        I agree, customizing might be nice and popular to an extent, but don’t kid yourself, Apple won’t be in any trouble if they thumb their nose at theming for many years.

      • kickinghorse99

        Apple is doomed cuz there’s no more “think different”. They are pretty good at improving exist products “only” 😉

      • diggitydang

        Don’t quote me on this, but I think it would be illegal for Apple to say that their preorders exceeded last year’s, when it didn’t… I think for them being publicly traded, putting out false information like this could skew the market and there could be serious consequences.

        That said, Samsung did misrepresent the results of their first gear watch… I think they tried to pawn it off as having like, 8 million sold, but it was actually 8 million SHIPPED… I don’t know the exact number, but there is a big difference because they were counting ships to Best Buy and other places and being sold, when they actually hadn’t been.

        I agree that it would be nice to customize the phone more, but it’s not enough for me to make the switch to Android, based on all the other advantages I gain with iOS and how I use my phone.

      • Micrones

        There is nothing illegal in Apple statement, Read FCC guidelines on trading.
        Unless categorically stated, that is when it becomes a fact and it was not stated during an earnings call or quarterly briefing.

      • diggitydang

        I don’t know which side you’re arguing…

        Anyway, can you imagine Tim Cook having a quarterly briefing or earnings call, saying “Ok, remember when we told you preorder numbers exceeded last year? It really didn’t… Ha! Let’s move on though”.

        It’s not that people are taking what Apple says as the Holy Grail… but they wouldn’t LIE about that. I’ll stand corrected and put the tail between my legs if the above happens – cool? 🙂

      • Micrones

        Isnt it obvious…..
        I am not arguing for any platform as i use a 6+ and a nexus 6 but rather for people to be well informed and have an open mind about platforms, instead of being ignorant and close minded about a platform they have never used or tried recently.
        Both platforms have their strengths and weaknesses.

      • Apple has proven their numbers can be trusted. Besides, it’ll all come out in the wash at the end of the quarter.

      • James

        There’s a clip from one of the older Samsung commercials touting better battery life than iPhone. It’s the wall hugger commercial. They claim that you have 1 day of battery life left when it is at 10% remaining. That is wildly misleading as that refers to standby time, which means you basically aren’t using your phone at all. So if you dont really use your phone, then yes you will get about a day of battery life when there is only 10% remaining.

      • Anthony221121

        also they don’t have removable batteries anymore lol

    • @sexyhamthing

      blind perorders only show blind brand loyalty.. not consumer decision

      • Ricardo Contreras

        Not really. I been using Android since the iPhone 4 yet I pre ordered the 6s+ 64gb because Android is shit this year.

      • @sexyhamthing

        You have more money than sense

  • They’ve completely lost their minds this time.

  • Apple is slowly getting there because they’re now letting us block ads in iOS 9.

    • Probably because of all the home button replacements after the new set of adverts started hijacking the app store

    • Franklin Richards

      I like to think that was a dig at Google; a company built upon advertising.

  • Matt R.

    If these commercials really bother Apple enough to make changes, I’m hoping Samsung makes Lightning cable commercials mocking their durability! Never in my life have I ever had cords break at the rate that Apple’s does. Premium prices should equal premium products..

    • I’ve only had to replace my lightning cable once or twice after owning my iPhone 5 for two years. Some people just don’t seem how to take care of their stuff.

      • It’s not a case of taking care of the cables because you can take care of them and they can still fail. Even Apple acknowledges their cables aren’t the most durable in the world because they actually changed the design of them to improve the durability. Stick to good third party cables and you won’t go wrong. I’m currently using a Quickdraw cable by Woodford Design (they are currently doing a KickStarter to produce the Quickdraw 2.0 cable if anyone’s interested) and the cable is extremely durable.

      • Miguel

        I have many Cables for many different gadgets, the only cables that damage are my lightning cables.
        We can’t ignore the number of complains about this issue, apple lightning cables are of bad quality, i fixed my problem when i got an aftermarket cable.

    • TJ

      what the hell are you doing to them? I update my iPhone every year, but keep the original cables as long as they’ll last. I’m still using the original Lightning cable that came with my iPhone 5. It seems a lot of people pull the cable to remove it, I always pull on the hard plastic end and as a result no broken cable. Common sense really.

      • Ds

        yeah a lot of people I know grab the cord to unplug their device. I for one am still using the lightning cable that came with my iPhone 5 cause like you I grab the actual connector to unplug. I keep giving away my other cables to friends or my parents cause they dont seem to understand that concept.

      • Matt R.

        It’s common knowledge that Apple’s lightning cables are as rugged as a pair of $5 headphones! If you never touch your cable except to plug it to recharge and unplugging it, then sure, it’ll last, but the same can be said for any cheaply built product, “if you barely touch or use it, it’ll last!” LOL
        My kids can plug and play their Nintendo GBC,GBA,DSLite,3DS, Sony PSP without their cables severing or shredding at the base, can never say the same for Apple’s.

      • TJ

        Been using Apple’s cables since the original iPod in 2001 and never had one cable break on me. What else would you be touching the cable for besides charging your device? Use my original Lightning cable daily for charging several devices and it’s still like new. Granted some may break, a percentage of all products break naturally, but I can’t help feeling that most people mistreat them. Especially by pulling the cable which will cause the end to break off, fray or to cease working.

      • MrJohnBlaze

        I’ve had iphones from the 4 to the 6 plus and they fray for me no matter wat happens i baby them dont pull em by the cord. I Bought A griffin as a replacement & because of the fact it was black and matched my phone and theres not as much of a scratch on it u can feel the difference of how hard the plastic is as to why it wont fray i’ve had the griffin cable 2 years now

      • Especially by pulling the cable which will cause the end to break off, fray or to cease working.

        Exactly. This shouldn’t happen! You should be able to pull the cable without it breaking. If you constantly leave an Apple lightning cable plugged in and take extreme care when plugging it and unplugging it then you might be all roght. If you transport the cables about though and use them in multiple different places you should expect it to fail after a while.

      • Miguel

        Something changed in the cables with iPhone 6 because i have never had problems with the cables i change my phone every year, and in iPhone 6 my cable and my wife cable cot damaged.

      • coLin

        Dude, I own a few tablets that have microUSB cables and never had an issue. yes they look cheap but they last. sometimes you just drop the iPhone while plugged, not necessarily pulling the cable intentionally. your common sense is not so common ‘really’

      • TJ

        I think you need to look up the word common in the dictionary. An abstract example of someone catching a falling phone by the cable probably isn’t as common as every single user unplugging their cable correctly.

      • coLin

        I just looked in the dictionary. And I have to say that is common to just pull the cable just like any other cable.

    • igorsky

      Cables are made out of rubber and plastic, not titanium.

    • Christopher

      There is a reason to this, Apple avoids PVC in cables to provide more environmentally friendly cables. This prevents them from using the more durable material, which Samsung uses in “certain products”. I’m not sure, please enlighten me if I am incorrect.

    • Andrew

      Apple cable user since iPad 2 here. I’ve never had a single problem with any cables from Apple. Various relatives of mine on the other hand have destroyed every single one of them. It’s not Apple’s fault if people treat luxurious products as dirt and rocks. I don’t expect Apple to make titanium cables just because people don’t know how to properly treat their cables.

    • Anthony221121

      lol none of mine have broken and i have used the same one i got with my 5s. (got the 5s soon after it came out) i have a 6 now.
      i use the one i got with my 6 for a external battery.
      i don’t get why people say they are so fragile when mine has taken years of abuse and looks brand new.

  • Joey

    Samsung just don’t get it…

  • Martynet

    There is always more important things to improve or fix in each iOS than themes…. I think. I like to customise the iPhone when jailbroken but not really my priority and it is at the and of my list. Good luck samsung 🙂

  • TJ

    So what Samsung? Not everyone wants to tweak and customise their phone to the nth degree. I had a Nexus 4 for a period and played around with customising it, took ages to get it right and once done I didn’t fancy changing it, too much hassle. It might be fun now and then but after a while I lost interest and couldn’t be bothered with it. Not to mention that it made the home screen a bit laggy amongst a few other things.

    The average person isn’t interested in customising every little thing, nor do they have the time. Clearly it’s not a problem otherwise Apple wouldn’t be selling boat loads of iPhones.

    • I do. I miss the appleweb dreamboard theme.

  • xHeavyKevy

    The funny thing is, Apple doesn’t need to poke at Samsung or Microsoft to sell their products. Saumsung and Microsoft always have an Apple product in their ads to poke holes in

    • Micrones

      Apple poke at the other platforms too but does it indirectly and tastefully , there in lies the difference.

      It is called marketing, poking fun at your competition is not endemic to phone manufacturers.

      • Kaptivator

        However, I don’t recall a time when apple has had another competitors product physically in the commercial or advertisement. I think that is the big difference.

        Someone can correct me if I’m wrong.

      • Micrones

        Apple does not do that and you are right but does it during all their WWDC.
        That was why i said they do it tastefully…….

      • Kaptivator

        agreed

      • James

        The old Mac vs. PC commercials were pretty blatant, but I found them to be quite humorous.

    • Newgunnerr

      Remember mac vs pc?

      Altho i do agree apple doesn’t do that anymore

      • I remember it was a long time ago. I’ve only ever seen these advertisements on YouTube. Apple today is a very different company to what it was all those years ago…

  • Ds

    If apple allowed themeing like this like what I currently have done to my iPhone 6+… I’d be ok with it. other than that I don’t really care too much for complete theme changes.

  • Chuck Finley

    They’re completely right though.

  • Well good point; thats why we jailbreak.

  • Micrones

    Every platform has its strengths and weaknesses.

    People using both platforms can attest to the fact that lack of customization on IOS is a weakness and at some point IOS will be customizable just as Android. considering how Apple adopts features that has been on Android for years.

    At some point in the future, it is going to be tricky to justify our preference for a particular platform due to similar features apart from being invested in an ecosystem

  • Dante Arellano

    Fuckk,you see how fukking complicate its that shitte of samesung make a just phone call is impossible danm and why should the iphone has to looks like the androide for whom is this ad iphone users or androides?

  • Peter

    “ads for the Galaxy phones typically focus on stuff like the iPhone’s non-replaceable batteries” funny because neither one of Samsungs newest phones have a replaceable battery.

    • Mike

      Fast charging wireless and wired make up for it. When samsung takes something away they add something that will still help.

  • 40niners

    That was hella weak Samsung. Hahahaha!

  • Dan

    Not a fan of Samsung, but it’s true iOS lacks customization when compared to android in general. One of the reasons why I left the walled garden a while back.

  • Neel Parikh

    Oh my god. I think people don’t seeing the phone apple give. They just talking about Charging wire. Shit! Can anyone use Samsung phone for more than 2 years ( with happiness) I do enjoy my iPhone 5s and 5c. They are jAilbroken and working just same as I bought them 2 years ago. I don’t see a rooted phone this far. That’s way iPhone is number 2 phone in the world. ( JB iPhone is number 1 for me ) lol

    • Mike

      Steps for using Samsung phone for over 2 years:
      1. Buy samsung phone
      2. Use until it gets old
      3. Once it gets old root it
      4. Put the latest and greatest android OS
      5. Runs like new
      6. Specs are still better than iPhone.

  • James

    I’ve been using the GS6 Edge for the past couple of weeks as part of the Samsung Ultimate Test Drive promotion. I’ve got that same gold version as in one of the videos above. Overall, it’s a decent device, but I can’t wait for my iPhone 6s Plus to arrive next Friday (or sooner). The battery life is terrible. It charges really fast using the included ‘Adaptive Fast Charger’, but takes all day to charge if just plugged into a standard USB port on a PC or something.Touch input is less responsive than on an iPhone. The apps are not as good as their identical iOS versions. The fingerprint scanner is inaccurate and slow. Widgets are cool, but honestly can look pretty terrible as some can only be re-sized a certain amount (some not at all). You can’t move the Apps folder icon at all (it’s fixed in the “dock”). Google Chrome is kind of a pain to use on it because you have to view all open tabs using the Recent Apps button, but you can only open new tabs from within the Chrome app itself, so that’s weird. Multitasking is neat, but can get kind of messy and not all apps support side-by-side multitasking. I haven’t found myself using the side-by-side multitasking feature a lot but I do like the option. The camera is decent and I like some of the camera’s software features like selective focus which creates a decent depth of field effect (although it doesn’t work all the time). Overall, decent phone. But I can’t wait to send it back and use my new iPhone. I’m upgrading to the 6s Plus from a 5.

    • Micrones

      There are other Android phones apart from Samsung, and some are quite smooth than Samsung, pure android phones like motoroal and nexus are a lot smoother, the implementation of touchwiz on Samsung is an issue and i do agree that Android has its quirks, just as iPhone does too.
      Each platform has its uniqueness, there are people that swears by Android and will never try IOS, So its really down to preferences.

      • James

        One cannot prefer one thing over the other when one has not tried anything else. I’ve tried both, and I prefer iOS.

      • Micrones

        That is called preference, because you have something to compare your experience to.

  • Sailor_V90

    Having themes on your iPhone would be nice, however, it is not for everyone. Some users like to keep it simple, which is what Apple represents. On the contrary, they should enable the ability for themes for those who want a little spice to their iPhone and iPads.
    Personally I am more concerned with the Contacts App, when are they going to update it?

  • TwinSon

    I mean that’s great, Samsung. But for those of us who still want to use iPhones but want more functionality, we jailbreak. Apple still trumps other OEM’s because without an actual storefront, customer support usually ends right after the purchase.

    They only care enough to get the phone in your hands, not teach you different ways to use it. You have an issue with your phone, your going to have to google it or send it in. Meanwhile, Apple is holding workshops day in and day out to teach people how to use their new devices & diagnosing problems.

    • Micrones

      You have a point and those are unique selling points for Apple

    • James

      Well, they’re nothing if not consistent. Samsung has attempted to copy Apple by having their own dedicated section in Best Buy, but all you really get is Best Buy support, which, at best, is not great. Microsoft tried opening their own storefronts. Not sure how that’s working out. I think I read about one that had opened up right next to an Apple storefront and then had to close.

  • James

    Apple is often seen as the company that recognizes the enormous potential in unfamiliar technology and then improving upon it so much that it makes everyone else want it and develop their own versions of it. It’s funny how they get bashed for certain things, but think about this for a moment. When the iPhone came out, it was the first of its kind. Then a plethora of companies started building their own app-enabled smartphones. Then they released Siri and everyone makes fun of it. Now there is Windows’ Cortana, Amazon’s Alexa, Google’s Now, and Samsung’s whateveritscalled. Then they came out with Touch ID. What did Samsung do? They added their own version, which is less accurate and much slower than Touch ID. Then they came out with Apple Pay. Now, there’s Samsung Pay and Android Pay. Recently, Apple released 3D Touch. I would not be surprised if the next Samsung Galaxy phone included some crappy version of 3D touch.

    • Micrones

      Apple was first of its kind but they weren’t the first company to introduce apps, nor was theirs the first app store, Nokia running Symbian on their OVI store was actually the first and there were other smartphones with touchscreen prior to Iphone.

      None of IOS core features at introduction were pioneered by Apple , rather Apple does well due to their implementation of existing ideas and marketing.

      • diggitydang

        I think you need to re-read James’ comment. He’s not saying that those technologies didn’t exist… he’s saying Apple took an unpopular technology and made it popular… he’s right on point.

      • James

        That’s exactly what I’m saying. I said “first of its kind” because it was – it was the first app-enabled smartphone that was done right. Who remembers or is even aware of what Nokia was doing. The last Nokia phone I had was that one with the snake game on it.

      • Micrones

        I remember that Nokia, LOL
        I understand your point and misread earlier.

      • James

        And they were all terrible apparently, which is part of the point I was making. Watch, Samsung will implement some version of 3D Touch. It is going to happen.

  • Johnny Bravo

    Great ad, to be honest a Jailbroken iPhone is nothing to play with. It has limitless possibilities. A non-Jailbroken iPhone on the other hand is flat out dull & lacks the ability to make the device feel like it’s yours. I recently owned the S6 Edge, and have owned every iPhone (currently have a 6 and 6 plus 64gb) and I will say this, I felt like I could do anything on that phone, you could change anything to your liking no rooting or jailbreaking required. And that’s everything from layouts, to fonts, icons, icon size, labels, etc.

    That capability alone is amazing, but me being a fanboy I sill love iOS, which just makes sense when you already own Macs and iPads etc.

    I hate a non jailbroken phone, it feels restricted and just like every other person’s iPhone which is boring. Point blank period. I’m dreading this new 6s stuck on iOS 9. But like everyone else I’ll be checking daily for the key factor that makes iPhones the best devices around. THE DAMN JAILBREAK.

    • Micrones

      You nailed it…and i agree with you 100%
      I am an early adopter and do want to update to ios9 but because there is no jailbreak for ios9, i will rather wait till then.
      I actually check Idownloadblog daily just to watch out for jailbreak news.
      Nothing beats a jail-broken iPhone 6+

  • Johnny Bravo

    Also, this new font sucks ass. I’ve been using Helvetica Neue Light from iOS 7 beta on all my devices. Another issue I have with iOS what’s the big deal with allowing people to change fonts. Like I love typography and should be able to choose something so simple. I’m telling you this without a jailbreak, iOS is very limited. Which does not increase creativity and whatsoever. I can’t tell you how grateful I am for Cydia. The whole grail for everything Apple lol. Saving them over and over again.

  • h4nd0fg0d

    Simple jailbreak and one screen handles my devices needs entirely… Custom as I need.

    • h4nd0fg0d

      Lmfao. Pro shit ^

    • Jordan Stevens

      I’m sorry but that looks awful. I am glad Apple doesn’t let people customize their phones. They don’t want their phones to look like shite

      • h4nd0fg0d

        Love to see how your streamlined, organized ass rolls. Proly pages of cluttered needless shyt. Show us what’s dope to you Stevens.

      • Jordan Stevens

        I have one page of apps on my phone LOL seems I touched a nerve. Your customized phone looks like pure trash. Just saying.
        And what’s “dope” is whatever apple’s stock iOS is for me. Home slice.

      • h4nd0fg0d

        You’re so fly Stevens, one more time just for you.

  • Tim

    Because if it doesn’t look like your phone, it’s not your phone. Best punchline ever!!!!!

  • japplemusik

    What Samsung forget to consider is the possibility of jailbreaking, which, when done, allows for a whole lot more customization than Android

    • Mike

      Jailbreaking is annoying now. If you have the 16gb you are limited because it takes up space. I have the iPhone 5s jailbroken and almost everyday it will reboot into safe mode or freeze on me as well as some of the apps open really slow.

      • japplemusik

        What the hell are you doing to it then? I have the iPhone 5 and jailbroken on iOS 8.1 and about a hundred tweaks installed and it still works good as new. You must be in the 1% of people who think jailbreaking is annoying.

      • Mike

        At first I liked it but then it got boring because I have to find the tweak I like then install it and make sure that none of my other tweaks are messing with it so it doesn’t keep rebooting into safe mode.

  • This is actually something I’ve said for a long long time. Customization on the Iphone is needed! Why was I always wanting to jailbreak? Because I want to change the theme on the device. Granted most people don’t use jailbreaks for that specific reason but it was mine. Apple needs to allow the customizing of their icons at the very very least.

  • Miguel

    I gave samsung a chance and used a S3 for 6 months and an s4 for other 6 months, i find my self not customising my phone, i didn’t find it useful, and i found the phone crashing (sometimes) and i decided that the size of the screen wasn’t worth that, so decided to get an iPhone 5s and that was the best decision i made.

    • Mike

      iPhone 5s have the worst battery ever! Have to charge it at least 2 to 3 times a day.

  • Dante Arellano

    I dont think apple is the big shitte but it’s something that people likes it has that think that makes special to something and its very expensive shitte i just got charged $999 for the new 6s plus 128gb getting next Friday how many of you ANDROIDE users expend more of 299 or 99 dollars in a androide phone?

  • Ryan

    Good going samsung. I agree.

  • Rowan09

    Point is Samsung doesn’t own Android Google does, they should be promoting Tizen.

    • Micrones

      They cant promote Tizen because its an unproven platform and personally Tizen is not going anywhere.
      The only way any new OS will gain traction these days is by having a good app ecosystem and Tizen does not have one yet. Windows mobile has a greater chance of survival than Tizen

      • Rowan09

        So how else is it suppose to gain traction? Look at what Amazon is doing they are promoting the hell out of Fire OS (even though it’s a fork of Android), they are not promoting Google OS. Samsung needs to do something to move away from Google somehow if you ask me.

      • Micrones

        I understand your point but the situation is quite different, Fire OS is a forked variant of android and uses the same source codes as all android apps, thus it launched with a lot of apps and i remember sideloading apks unto it then, most android apps apk will work on fire OS, but that is not the case with Tizen, it will take a lot for Tizen to kick off and will struggle just as Microsoft is doing with windows phone 10 now. but again it is better to start than now than later.

      • Rowan09

        Fire Os does not have Android apps it has its own and of course since its in apk format you can side load any android app as you stated. Samsung messed up they should have made a Tizen phone with the ability to side load apks. They waited too long

  • Furrnace

    Open to more customization! And more bugs, viruses, performance problems, random freeze ups, and lag issues. Sounds like it’s worth it to me!

    I’ve been on Android, and it’s not worth it. Shamesung, you’re so jealous and desperate that you’ll resort to anything in your advertisements to get a rise out of people. I understand iPhones can be somewhat limited in customizarion to some people. But has Samesung ever stopped to think that many people like it that way? Simplicity. It’s a market that Android won’t ever be able to claim for itself. For people who want the security, simplicity, and user experience of Apple, but still want more customization, they can jailbreak. For me, that leaves no reason to ever want to go to Android again.

    • Mike

      Apple has bugs too. Also I had an android phone for a long time and never got any problems. You just have to be smart enough to know what looks legit and what can have viruses. If you jailbreak there are more chances of getting viruses than android phones. I have an iPhone 5s with jailbreak and it freezes, boots in safe mode, and lags when opening apps.

  • Toon

    time to change to android,apple has made a app to change easy to android so lets do it

    • RandomAwesomeGuy

      You mean *from Android. Apple has made an app to change from Android, not to it.

  • Shinonuke

    I think this AD is the best that Samsung made in awhile. They didn’t once mentioned Apple. It advertised its abilities…sort of like how Apple does it? I am an Apple fanboy and I find this advertisement very appealing.

  • :D

    Samsung/Android/whatever couldn’t get the UI right, so they’re getting customers to put the effort into figuring it out for themselves 😛

  • Beat Modz

    I always like Samsung and Nexus because it’s open to basically anything you want to do to your phone. As an iPhone user I wish Apple would open up a little more.

    • Richard

      open to do what? most of the things jailbreakers want are already in ios 9. Tethering / keyboards / quick replys / unlimited apps in a folder / and so fourth…

      • Mike

        Launchers or Rom’s that let you change way the entire OS works

  • Nasser Cedeño

    apple product are better than samsung . samsung just don’t know how to attack apple anymore. Samsung Don’t forget that we still have Master Cydia 🙂

    • Mike

      Cydia crashes more.

  • Richard

    samsung needs to shut their pie holes!!! Customization, really Samung? The only true comstizmation phones are the nexus phones. Hey Samsung, how about letting me delete the carrier bloatware, how about you by passing the carries for fast critical software updates, how about letting users run stock android on your devices. Do those things and then and only then are you truly customizable. Otherwise SHUT UP!!!

  • T. Allen

    Ok, first off, it’s moreover an ANDRIOD commercial more than s Samsung commercial. You can do the things on the commercial on a Nexus or an HTC. It’s the operating system for customization….not just the phone manufacturer. I love my iPhone. PERIOD, cut & dry. But have I wished that you could customize it more?? Absolutely. Upgrade to a new operating system and you hope for a jailbreak so you can do what??? CUSTOMIZE it. I see a lot of the comments are about the themes. For me, it’s not just about the themes….it’s about the tweaks too. Has Apple incorporated a lot of the tweaks in the jailbreak community into the last 3 iOS’?? Yeah they have. But in order for you to get your phone to where you want it, you have to jailbreak it. With Android, you don’t have to. GoSMS is their equivalent to BiteSMS, which was one of the greatest iPhone tweaks ever….that is no more. GoSMS on Android is still going strong. Am I switching to Android? Nope. Made the switch once. Had an HTC & a Galaxy. Switched back to my iPhone. Guess I’m better at just waiting for the jailbreak when I upgrade. Do I wish Apple was more for customizations and tweaks where you can do pretty much what you want with your phone? Yeah I do.

    • Mike

      They should have an option. 1. Simple 2. Complex before you boot your phone for the first time.

  • urrl

    The only thing I really miss is the ability to zoom in on a movie with your fingers

  • ravinigga

    Ok but when i use Jailbreak more custom then that. So what are Samsung gonna say to that?

    • Mike

      Im guessing you have never used an android device before. If you wanna go crazy and change the entire OS you can download Rom’s which are OS’s that are made by developers which require root. Or download launchers that don’t require root.

      • ravinigga

        I used android in the past. Is cool os, but I missed apps that iOS have and programs going always behind you on even you turned it off. (Most google apps).

        And customization is high on android I give you that

  • Ali Aledany

    Oh come on they didn’t try to compare it to iPhones for once, don’t need to make it seem that way.

  • coLin

    I agree with the first commercial!