It's not an iPhone campaign

Apple must like the feedback that it’s getting from its recently launched “If it’s not an iPhone” ad campaign. Today, the fourth video in the series was posted on Apple’s YouTube channel, and it features a catchy tune, bright colors, and lots and lots of strategically placed iPhones.

The narrator in the 30-second spot, aptly entitled iPhone – Photos & Videos, boasts:

“Every day, millions of amazing photos and videos are shot with iPhone. That’s because the iPhone makes it easy—for everyone—to shoot amazing photos and video. If it’s not an iPhone, it’s not an iPhone”

The spot then goes on to showcase dozens of iPhones placed in a collage layout with various videos and pictures on screen. It’s an extremely colorful ad with a soundtrack that’s sure to grab attention.

It's not an iPhone campaign 2

By the way, the song in the video is Be With You by Giraffage.

Where do you think this latest ad ranks among the other ads in the campaign?

  • Newgunnerr

    Honstly, i saw the S6 camera side by side my own iPhone 6, and it’s just sooo much better. Can’t wait for the 6S though, Apple’s gunna kill it with the camera. (i hope)

    • Mr. Right

      As of now I think its Samsung > LG > iPhone for cameras. There’s other phones out there that have been camera but I just said the popular companies as of now.

  • Anthony Lara

    They should also mention something like this. “If it’s not an iPhone it has great battery life!”. (Don’t attack me I have been an avid iphone user since the 3g.)

    • askep3

      Lol “don’t attack me.”

    • Bradley Hines

      I have an iPhone 6 plus and I’ve had for about a month, and I use it all all day for everything and I only have to charge it once a day, the battery life on the 6 plus is phenomenal. I will admit, any iPhone before that has horrible battery, I will admit that one.

    • Gregg

      Not too sure about that. I’ve had (nearly) every iPhone since 3G (skipped the 3S) and while the battery life has never really struck me as outstanding, it has never seemed to be horrible to me either. Mind you, I had never had another smartphone prior to that (Nokia E62 doesn’t count, right?..). But some of my friends loudly complain about their Samsung’s dying by noon or earlier, if they try anything remotely Internet-related.

      So, I don’t know, but it doesn’t seem Apple is bad with battery. They could do better (a thicker or same thickness phone with larger battery would be nice, don’t really need them thinner every year), but it’s no disaster? Right?

  • askep3

    No that the iPhone camera isn’t great, but apples mainly making ads about the camera now, and personally if I was going to choose between an iPhone and Samsung or an LG I don’t really care about the camera, these high end phones have pretty similar cameras, in fact the most noticeable difference is probably the screens on the devices. I use an iPhone because of the OS and the ecosystem, not because it’s camera can take pretty pictures. Just my personal opinion though.

    • Mr_Coldharbour

      I agree. I’m in it for the OS, the ecosystem and the experience.

    • Michael Sweeney

      I hear what you’re saying and i’d agree with you, but the mass market and target age range now is younger people, adolescents and the social media groups. Pictures of food, pictures of your feet and ass, pictures of your nails, etc. Apple chose the right media, especially in a world where that age rules now.

      • …and most these ppl can’t tell the differences between high end camera phones. Cameras don’t matter.

      • askep3

        You’re right, I’ve elaborated on my comment above ^^^

  • tariq

    Sony camera wins. Everytime. IPhone camera is good but not great as xperia z3

    • askep3

      Might as well buy a real camera if you are serious about photography, right?

    • hkgsulphate

      tbh, all of them use sony lens

  • n0ahcruz3

    been an iphone user since the first, and im not really impressed with whatever ads apple throws regarding the iphone lol and iPhone’s camera is not really that impressive, its the most popular camera that’s for sure.

    • askep3

      But to be honest does the iPhone even need advertising? I talked about this in my reply to Mr_Coldharbour above, and everybody knows what an iPhone, advertisements are to raise awareness, the iPhone doesn’t need that (at least I don’t think they do) now all they need to do is promote things looks camera, which appeals to social media user, which is the major audience. I’ve seen so many of my friends buy the latest iPhone and only have Facebook and Instagram on it, in which case the processor doesn’t matter, along with almost anything else on the phone, except the camera.

  • Clark

    And yet they still have 16 GB as the entry level and a 5C with 8 GB of storage…