Apple posts a new “If it’s not an iPhone” ad focused on photos and videos

It's not an iPhone campaign

Apple must like the feedback that it’s getting from its recently launched “If it’s not an iPhone” ad campaign. Today, the fourth video in the series was posted on Apple’s YouTube channel, and it features a catchy tune, bright colors, and lots and lots of strategically placed iPhones.

The narrator in the 30-second spot, aptly entitled iPhone – Photos & Videos, boasts:

“Every day, millions of amazing photos and videos are shot with iPhone. That’s because the iPhone makes it easy—for everyone—to shoot amazing photos and video. If it’s not an iPhone, it’s not an iPhone”

The spot then goes on to showcase dozens of iPhones placed in a collage layout with various videos and pictures on screen. It’s an extremely colorful ad with a soundtrack that’s sure to grab attention.

It's not an iPhone campaign 2

By the way, the song in the video is Be With You by Giraffage.

Where do you think this latest ad ranks among the other ads in the campaign?