Southwest Airlines on Monday announced an interesting partnership with Apple bringing Beats Music streaming music app to its in-flight entertainment service.
The subscription on-demand streaming music service, which Apple acquired as part of its $3 billion Beats buy in May of this year, is offered for free.
Beginning today, Beats Music is available onboard select Southwest Airlines WiFi-enabled aircraft featuring a library of hundreds of human-curated playlists.
A selection of Beats Music playlists is available for streaming via the airline’s in-flight entertainment service, in addition to the existing music choices available through the company’s entertainment portal.
Built-in Beats Music is compatible with iOS and Android and can also be accessed via web browsers. It’s been integrated with the in-flight entertainment service in a way that ensure “a seamless and superior quality playback”.
Unless you’re surfing the web using the in-flight Wi-Fi service, you want have to pay a dime for Internet access in order to play Beats Music streams on your iPhone, iPad or MacBook notebooks.
The service was demonstrated live earlier today onboard the official Beats Music-decaled Boeing 737 aircraft, featuring a special playlist containing live concerts from a couple of the artists.
“Customers on this flight will get a Southwest Airlines VIP backstage pass to the most elevated live concert they’ve ever experienced, with an opportunity to meet and receive autographs from the band,” said the airline.
Beats Music is currently available on select Southwest flights.