MasterCard (Apple Pay ads 001)

Apple has commented on the recent chatter regarding Rite Aid and CVS disabling Apple Pay over the weekend, telling BusinessInsider that it’s working to bring on as many merchant partners as it can for its newly launched mobile payment service.

Late last week, reports began popping up that Rite Aid stores were disabling support for Apple Pay and other NFC-based payment services, and over the weekend, CVS followed suit. The two retailers confirmed the moves today via press statements.

“At this time, CVS/pharmacy cannot accept Apple Pay or other mobile payments that use NFC technology. We are in the process of evaluating mobile payment options for our customers.”

And here is the full statement from Apple:

“The feedback we are getting from customers and retailers about Apple Pay is overwhelmingly positive and enthusiastic. We are working to get as many merchants as possible to support this convenient, secure and private payment option for consumers. Many retailers have already seen the benefits and are delighting their customers at over 220,000 locations.”

Despite its optimism, Apple probably won’t be landing Rite Aid or CVS anytime soon. The companies, along with Best Buy and Walmart, are members of Merchant Customer Exchange (or MCX),  a team of retailers designing their own payments system.

RIteAid internal memo Apple Pay

MCX is testing this new system, dubbed CurrentC, in Minnesota right now, and initial feedback hasn’t been good. The process is extremely convoluted, and requires QR code scanning, both license and social security numbers, and bank account access.

But despite these holdouts, several major retailers support Apple Pay, including Nike, Disney, Whole Foods and Macy’s. It also works in stores that have existing NFC mobile payment terminals, making the service available in over 200,000 locations.

To learn more about Apple Pay, click here.

[BusinessInsider]

  • Aaron de Silva

    Roll out internationally!!

    • Merman123

      One step at a time.

  • iNeedANameHere

    Lol CurrentC needs your SSN and license? Should I hand over my first born child and sign a contract in blood too? I want to use that even less than I did before. I’ll stick with my OS and payment system that’s so private it makes the government mad and causes retailers to block it.

  • Briggamortis

    My apple pay worked for the first 3 days at Whole Foods…. Then I started getting declined from the 4th day going forward. I “HAD” to use my identical plastic card each time i got declined and it worked just fine that way….. Not sure if anyone has any feed back on this?

    • See this (http://bit ly/1w9yNf5), I think Whole Foods is one of those who chose to go with CurrentC…

  • NeftyCorrea

    Santandar bank needs to get on that right away

  • northstahr

    I used Apple Pay in Washington DC this past weekend at both CVS and Whole Foods and it worked flawlessly. This was just before I started seeing the articles about CVS stopping NFC transactions though.

  • mplsdude

    I have been testing CurrentC for a few weeks now and it is just ok. The nice thing about it is that it allows you to combine store loyalty cards with your payment tender so that it’s just one scan to process everything. But, CurrentC is super slow to process, the app and point of sale both clock while it processes, so you’re not really saving much time. No NFC for CurrentC either, just a QR code for the retailer to scan. Regarding the SSN, I don’t remember having to provide that when I signed up for CurrentC.