Drone view (Flint Center 001)

As Apple is gearing up for a major media event scheduled for the next Tuesday at the Flint Center for the Performing Arts in its hometown of Cupertino, well-plugged in blogger Jim Dalrymple noticed the iPhone maker has also constructed its own building on the Flint Center grounds.

And thanks to enthusiasts like Sachin Patel who flew a drone over the building, we’ve now fully realized just how massive the secondary structure is — as in, it’s taller than the Flint Center itself!

I’ve included the footage after the break so give it a watch and join the conversation.

To give you a feel of the sheer size of the structure, the Flint Center itself has an approximate capacity of 2,405 attendees — excluding the similarly-sized new structure Apple has just built.

By comparison, the Yerba Buena Center has a capacity of 757 and the Apple Campus Town Hall has a capacity of 301. Clearly Apple has reserved a lot more extra space for the event than previous events held at the Yerba Buena Center and the Apple Campus Town Hall

Take a look at the drone video below, shared by AppleInsider and captured by a B&H Photo-powered DJI Phantom 2 Vision+ drone.

The Flint Center was the place late co-founder Steve Jobs unveiled the Mac in 1984 and the Bondi Blue iMac in 1998, suggesting that the upcoming announcements will be among the most crucial in Apple’s history.

And here’s a video Patel’s drone captured.

And here’s a full resolution photo of the structure.

Drone view (Flint Center 003)

Speculation is now reaching fever pitch as to what the white box might be for.

The Loop’s Jim Dalrymple theorized the extra building could be a hands-on area that Apple typically has for attendees after the event.

Others like myself believe this could be a separate venue where U2 could perform live after the keynote, especially given the rumor that the Irish rock band has partnered with Apple to have its new album preloaded on every iPhone 6.

Or, maybe it’s a giant hands-on area for a rumored Apple wearable device (the iWatch, anyone?), which is said to make an appearance next Tuesday alongside new iPhones.

Finally, it could as well be a detailed replica of a home to showcase the HomeKit platform.

Another (distant) possibility: instead of separate iPhone (September) and iPad (October) events, there will be just one massive media event this year, which might explain the need for an additional structure on the Flint Center grounds.

And what do you think this building is for?

[Twitter via AppleInsider]

  • Ara Rezaee

    Sh!ts going down!

  • Capirexz

    Almost Almost!!

  • Bob Stanley

    Recreating the structure from the 1984 ad!

    • woona

      how is that?

      • Bob Stanley

        Imagine U2 playing in front of that iconic screen with a clean utopian image rather than 1984 dystopian ad features. Apple says “we did it, welcome to the future!”

  • Brian 

    If Apple is willing to spend quite a bit of money to construct a brand new building JUST for an announcement of a product… then something big is going down!

    • Bob Stanley

      They obviously see this as a milestone

  • Star Lord

    I want a drone now. So cool tech.

  • Chindavon

    Apple’s turn to show their competitors how to present a product (or two or three). The robotic presentations from yesterday will be forgotten faster than you can say iSheep.

    • Matt Taylor


  • Jon Denning

    Yeah, my money is on a stage where, following the announcements, U2 plays a few songs to promote the products and their new album.

  • Jason B

    “we’ve now fully realized just how massive the secondary structure is — as in, it’s taller than the Flint Center itself!”

    Looks shorter in the video to me, unless I’m missing which structure is the Flint Center…

  • A’s Network

    Hope apple puts a femtocell in here too. They need one if there aren’t windows

  • Jason Duong

    that’s the iPhone 6. all leaks confirmed. very sturdy phone it is. weather resistant too.

  • The iPad Pro must be in there!

  • Andres

    Apple sets the bar so high. I love it

  • Mark Tesch

    Pop-up store that will sell all announced products on the spot right after the keynote. #wishfulthinking

  • MacGuru17

    I am so excited for this. It sucks that I have school that day…hopefully my allergies get exponentially worse. ;D

  • Where are the damn parking spots?