Yahoo wants to be Apple’s default iOS search engine, prepares to sway execs

By , Apr 16, 2014

marissa-mayer-its-treason-for-yahoo-to-disobey-the-nsa

Yahoo wants to increase its presence on mobile by convincing Apple to ditch Google for Yahoo as the default search service on  iOS devices, according to Recode.

Marissa Mayer, CEO of Yahoo, has been preparing several staffers within the company to begin a big offensive against Google and sway Apple to adopt its search engine. 

Yahoo hasn’t commented publicly on the plans – we’ve reached out for comment – however Recode reports Mayer and Co. have prepared detailed decks, including images of what such a search product would look like, and hopes to present them to Apple execs through a meeting soon. Furthermore, Mayer is said to have already pushed Jonathan Ive, Apple SVP of design, on the issue.

“Marissa wants it very badly,” one source is claimed to have said.

Yahoo already has a search presence on iOS, but isn’t default. Along with Microsoft’s Bing, iOS users can switch to Yahoo if the default Google isn’t their preference for searching across the web. Yahoo and Apple have had a good relationship over the years, as Yahoo is already the default data source on the stocks and weather app on the iPhone.

If it were to snag the default search spot on iOS, Yahoo could see a big jump in advertising dollars as a result. It’s been working to build out its mobile presence with apps offered through the App Store, including Yahoo Digest for news and a weather app, but those aren’t revenue gaining. Search from iOS’ Safari would direct users to Yahoo’s web pages which in turn drives advertising dollars.

“Search is an amazing product, and search needs to continue to evolve for consumers and for advertisers,” Yahoo America lead Ned Brody recently told Advertising Age. “I think we’re committed to figuring that out.”

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  • Fun boy

    Yahoo’s search is a turd

  • Jayy

    Yeah whenever Bing and Yahoo try this, I always go right back to Google!

  • http://mezcudi.tumblr.com/ Mezcudi

    hahahaha

    • XboxOne

      wow

  • Andy

    It really doesn’t matter, most people are going to change the search engine back to Google.

  • Melvin Wijenayaka

    More risk for Apple in my opinion, with google maps being still superior on Android, then if the default search option is an also ran, it will only enhance Android, I use both platforms but am an iOS enthusiast and think this wouldn’t be a good move for Apple.

  • gittlopctbi

    Is there a tweak to let you choose a different search engine other than G, Y, or B?

    • Vince Reedy

      Look under settings, safari and you can change it there.

      • gittlopctbi

        Thanks, but I was asking about a tweak that would allow me more choices than Google, Yahoo!, or Bing. Those are the only three I see there. I would like to add more.

  • XboxOne

    F off Yahoo! I like Google better.

  • Guest

    DuckDuckGo is the best.

  • YoloSwagDaddyMaster

    DuckDuckGo is way better than Google and Yahoo!

    • XboxOne

      Nope.

      • YoloSwagDaddyMaster

        When you say ‘Nope’, are you talking about my username or my comment? Or both? haha

    • gittlopctbi

      I agree and use it all the time on my laptop. Do you have it on Safari via a tweak or something?

      • YoloSwagDaddyMaster

        I use it on the computer.

  • jack

    She’s hot!!

    • Yujin

      And “she wants it really bad”

  • TheShade247

    Tim’s response

  • blastingbigairs

    Ya-WHO?????

  • Lordrootman

    Pleaseeeee not on my iphone

  • ins0mniac1

    I don’t care if it’s made default. As long as I can change it right back to Google.

    There’s something about Yahoo that makes me want to throw up whenever I see their logo.

  • http://www.bearsstillsuck.com/ Simon

    I use Bing because I rack up reward points. If I can’t find it, I then go to Google as a backup.

  • James

    And I want to be a professional baseball player, but it’s not going to happen.

  • Omarino99

    luckily jailbreak exists, and if it happens the first tweak will have the feature to set google search engine as default lol

  • CODENAME_CAFE

    forget yahoo and apple for a sec and look at that hot CEO! yeaah!!

    • hush

      oh come on! She’s almost 40

  • Tom

    ..

  • Marshall Blr

    not a bad idea but please consider it well, and if it works..just have the right background for this one! ; ),

  • GzyOnline

    H3LL N00000!!!! Yahoo! & Bing search engines suck!!! Not to mention the search results page is UGLY!