iTunes Radio is getting NPR’s streaming news channel today

By , Mar 24, 2014

iTunes Radio (teaser, iPod touch, iPad, MacBook Air, Apple TV)

National Public Radio (NPR) is adding the first streaming news channel to Apple’s free iTunes Radio service, Re/code just reported.

The unexpected development marks the official branching out of iTunes Radio, which debuted last September as a music-only streaming service available on Mac and PC desktops as well as on the iPhone, iPod touch and iPad devices.

When NPR’s new channel goes live later today in iTunes Radio, Apple users will be able to tune in to a free stream offering 24/7 mixes of live news with segments from pre-recorded shows such as ‘All Things Considered’ and ‘The Diane Rehm Show.’

But the good news doesn’t stop here. Read on for the full reveal.

UPDATE: NPR’s channel is now live in iTunes Radio, just follow this link

Peter Kafka, reporting for Re/code, has learned from NPR officials that more content will be on the way, with some of NPR’s local stations slated to offer their own channels on Apple’s service, with a similar mix of live and taped news.

And since NPR’s executives have previously talked about plans for a mobile app that would generate on-demand programming that would change based on a users’ listening preferences and location, it’s possible a version of that service could migrate to iTunes Radio down the line.

More than 30 million listeners tune in to NPR via its free web service and mobile apps. According to a recent survey from Edison Research, iTunes Radio is the third most popular streaming music service in the United States, behind Spotify and Pandora.

NPR in iTunes Radio

iTunes Radio launched last month in Australia, making it the first non-U.S. country to gain access to the service since its introduction last Fall. Apple is said to roll out iTunes Radio in early-2014 to additional countries, including the United Kingdom, Canada, Australia and New Zealand.

NPR’s Zach Brand praised Apple’s understanding of the radio business, saying “Apple has been very understanding of the business model and the connection that public radio has with their audience.”

With NPR’s landmark deal putting NPR as the first news service on iTunes Radio, other talk radios could follow suit. The move also helps distinguish Apple’s free radio offering from the likes of Spotify, Pandora, Rdio and others which only serve music content, not spoken news reports.

The iPhone maker is reportedly testing iTunes Radio as a standalone app in iOS 8 as one way of increasing user engagement and consequentially helping boost ad sales on the service.

Will you be checking out NPR on iTunes Music?

Do you listen to talk radio at all?

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  • http://www.appcast.fm/ Jeff Benjamin

    This is awesome.

    • David Gitman

      Somehow I feel that you are not the real Jeff

      • Jason Baroni

        If he help me with the wallpapers, he can be who he wants to hahaha

      • David Gitman

        So I have checked it again and he is the real jeff
        my bad! sorry I have seen alot of fake accounts around here :)

    • Jason Baroni

      Jeff, this is totally off topic, but I have this doubt. Do you know where can I find the iOS 7.x wallpapers of the iPod touch 5G? They are noticeably more colorful than the ones available for the iPhones.
      Obs.: I am actually looking for those ones who come with the iPhone 5c models, dual colored.
      Thank you really, really much for the attention.

  • Guest

    People should boycott NPR

  • http://www.idownloadblog.com Sebastien

    This is a big deal! And like Jeff said, it’s pretty awesome too.

  • andyr354

    I love NPR. Only terrestrial stations I listen to anymore.

    • http://www.appcast.fm/ Jeff Benjamin

      Same here. Every other radio station is pretty garbage.

      • http://mezcudi.tumblr.com/ Mezcudi

        Do you know what time it will launched?

  • Edward Pacheco

    I don’t listen to talk radio anymore, only iDB podcasts and my own music library.

  • wonderboydave

    time for some awesome elevator music