T-Mobile Jump (presser, John Legere)

After T-Mobile CEO John Legere recently advised BlackBerry fans to switch to Apple’s iPhone 5s, all hell broke loose as diehard fans deemed the offer insulting and took to social media to express their distaste for T-Mobile’s sleezy direct marketing tactics.

The carrier invited customers via email to switch to an iPhone 5s for $0 down as a “great offer for BlackBerry customers” because the Apple handset has the right tools “to do more”.

Judging by the amount and the intensity of backlash, it wasn’t T-Mobile’s finest moment: after all, it doesn’t take a rocket scientist to figure out that the struggling Canadian smartphone maker owns one of the most loyal and ardent following out there, the types of people who are especially sensitive to anything related to Apple…

According to a report by N4BB, BlackBerry fans accused T-Mobile of disrespecting and trolling them with distasteful marketing. The nation’s fourth-largest carrier was taking lots of heat and eventually the pressure from fans worked – yesterday, Legere back-pedalled and said he would work with his team to come up with a better offer.

“BlackBerry users, I’m hearing you loud and clear,” he wrote on Twitter. “Let me work with the team and get back with you,” reads the tweet. Another tweet pledged T-Mobile’s support for BlackBerry customers, saying “we give our customers choices, but you don’t have to give up loyalty”.

I’m surprised that no one in T-Mobile’s marketing didn’t say something along the lines of ‘hey, maybe we should treat BlackBerry fans to Q10 upgrades or something’.


In reality, T-Mobile was simply responding to market forces.

As per IDC’s latest global estimates, BlackBerry’s share of the smartphone market has fallen below the collective ‘Others’ category, having ended last year with just 0.6 percent of the market.

Following Apple’s introduction of the iPhone in 2007, BlackBerry’s share of the smartphone market rose from 33 percent in April 2007 to 43 percent in January 2008. Moreover, the company snagged half of America’s smartphone market in September 2008.

But from March 2008, RIM’s share has been steadily declining. By July 2012, it fell out of IDC’s ranking of the top five global smartphone makers by market share for the first time.

By early-2009, the company’s share price had fallen to less than fifty bucks, a huge drop from its high of $236 a share in the summer of 2007.

  • vs511

    Now, these people are who you call fanboys.

  • Justin

    How many of them are there? Ten?

    • Jonathan


  • Daniel Soldner Jr.

    What’s a BlackBerry? Seriously, people still use those?

    • Jonathan


      • SudiNim

        I’m just curious – why is it unfortunate? Why does the personal choice of a cell phone invoke so much tribalism in people?

      • Jonathan

        No offense, but because their OS isn’t as stable or capable as iOS/Android.

      • “No offense, but because their OS isn’t as stable…”

        And you know this how? Do you actually have something to back-up that claim or did you just pull that out of Apple’s behind?

      • Hyr3m

        You’ve just demonstrated how oblivious you are regarding the current BlackBerry OS. Do some research next time…

      • mobilemann

        excuse me, but what exactly can a bb10 device do that a android or iOS device not do? (i use a note 3 / ipad miniR)

        I expect mobile devices to be able to stream from my media boxes, tap into my IP camera setups, turn on the lights at my house, be able to change passwords for users at work, watch my cable companies TV, start downloads on my home server, transfer files of any type

        I can’t do that on BB10. I can on iOS and Android. Feel free to prove me wrong.

      • felixtaf

        Most of the features you mentioned are app related, which z10 lacks a lot. But its still a capable device. I have one for about 15 days now. Its really a nice device with poor app support!

      • mobilemann

        poor app support = you can’t do a ton of stuff with your device. Although isn’t there android app compatibility to some degree?

        I just couldn’t make it work if i wanted to. You can’t blame people for saying that.

      • felixtaf

        Am not blaming anyone. I jus said its not a crappy OS. And I too agree with your point regarding poor app support.
        Yes, I did Install Google maps, viber, dropbox etc with apk files. They are all working fine with few glitches here and there. If the same OS had come out few years back, BB wont be in this state now.
        Btw I paid 170$ for it (unlocked) and I cant ask more from that phone either!

      • In a simple words, we can say that “BB” is for businessman not for normal people for a regular usage! We can go ahead of it! That’s it!

      • mobilemann

        but it’s not, the software isn’t there for those business users. These are software platforms now, not phones. Can i log in to my companies AD as an administrator (i can on iOS or Android) and help customers with reset passwords, or setup new users?

        BB is just to far behind. I’m sorry, personally, i just can’t see it.

      • It’s man! Because BB has one unique functionality which is not implemented in ‘Android and iOS’ and that’s functionality is very useful for Business users. Whereas, you can enter as an AD in your companies if you have that sort of s/w, well you can develop it easily because BB is capable of installing .apk upto some extent!

      • Hyr3m

        You can directly install android apps (APKs) on BB10 (as of version 10.2.1). With that you can do pretty much anything you can do on an android.

        Don’t get me wrong, I’m a strong android (+root) advocate but after using my company Z30 for a while I can definitely say it’s awesome. The gesture-based UI is truly taking advantage of the touch screen. Something iOS and Android have only scratched the surface of (pun intended) with the notification center. webOS and Ubuntu have been going this way but are nowhere as polished and widespread as BB10. Also, true multitasking.
        Paraphrasing what I’ve said on another thread, after using BB10 for a while, going back to my android feels like using mittens. (not even comparing it to god-awful-iOS, which feels like having just one very thick mitten and the other hand cut off)

      • mobilemann

        While android is not gesture heavy, You couldn’t be more wrong about gestures in general. BB was also late to the gesture party. iOS users have been using them for years. (<3 zephyr, RIP, activator, ipad gestures etc.)

        I have a z10 here at work, and while i don't use it for my daily driver, nor side load android apps, multi tasking isn't in ANY WAY superior to android or iOS. Sorry!

      • Hyr3m

        Actually BB10 multitasking is very superior to iOS’ and Android’s “multitasking”. Apps are truly running in the background without needed special (limited) rights like on iOS (where skype for example will “run” in the background until another app uses too much memory which will kill skype without asking or telling you).

        This means switching between apps is near-instantaneous regardless of how long you left the other app opened without having it active. Zephyr will give you something like this but if you leave an app untouched for too long it has to be reopened; it works well as long as you keep switching so neat for a demo but not very practical if you’re actually working for a few minutes at a time in each app. iOS is really untrustworthy in that sense.

        The only thing that can really compare is Samsung’s Multi Windows which can put two apps within frames and run them in parallel. But it only works with certain apps and isn’t very practical either except in some very specific cases.

        The Z10 isn’t the most powerful BB10 device out there but if you’re running the latest version of the OS and try to use it for something else than basic emails/contacts/occasional browsing and maps, you will see the difference.

      • mobilemann

        Actually, i find iOS 7’s way of doing things to be superior to BB10 and Android. There is no need on an arm chip to run apps fully in the background, Having lower power ways to update apps in the background is great. BB10 does not have the ability to magically extend the limits of it’s ram, and eventually needs to re-load apps as well. With A7 and Snapdragon 800 devices ~ waiting for anything but a complex game just isn’t true. It’s instant. And that game? it will actually work on our phones. Which brings me to relying on android for apps…

        Also, relying on a competitors app API to enable your platform to do things is kinda ridiculous, will get broken and fixed 20 more times, as android changes.

        And you’re also completely wrong about iOS multi tasking, but at this point i’m pretty sure you’re a paid shill, so that’s not surprising. in iOS 3 you could background a youtube video that would still continue to play in the background. Android was still figuring this out while you guys were moving to BB7, thinking, “hey that app store is cool! we should have one!”

        It’s cool to love good platform, and i love the gestures, but it’s not like they did them first, or even best.

        for the record, i use a note 3, and i’m not paid, i’m just a fan of platforms that let me do cool stuff, (siriproxy servers, dreamboard launchers, xposed, lots of home automation)

      • felixtaf

        Nope you are wrong.. I have a Z10 now… Its stable and capable. Only thing it lacks is app support. For some people the UI may look dull.

      • Hyr3m

        Get version 10.2.1.x . You’ll be able to install APKs directly or from android app stores.

      • felixtaf

        Thanks. Am on 10.2.1 and I installed amazon appstore. I was able to pull all my previous app downloads from amazon app store too.
        Also, I have downloaded and installed apk files directly from phone. I have google maps, dropbox, viber, facebook messenger etc working perfectly fine.

  • Sam Khan

    I miss those days when BB pearl use to be my dream phone

    • Jonathan

      Blackberry thunder 2 used to be mine, but that when I was like, 8.

  • Adham

    Nothing wrong on T-Mobile’s part as BlackBerry fans are trying to make it seem like. I am sure tons of Blackberry users want to switch to iPhones and T-Mobile was just making an offer available so it was easy to do.

    But yea, maybe having a BlackBerry offer available is a good idea too for those fanboys.

    • Hyr3m

      How would you like to receive this ?

      As in “You can finally get a real smartphone !”.

      I’m sure you’d love to get that kind of targeted emails treating you like you’re a fool for ever having owned an iPhone.

      • Adham

        Meh wouldn’t really offend me. Just match the offer to a new iPhone as well.

      • Hyr3m

        Not saying you should be offended, just pointing out the really bad taste T-Mobile has demonstrated.
        Users are usually more or less faithful to their platforms… that feeling is strengthened when the platform they like is threatened (as blackberry is nowadays). If you’re defensive about your platform and you feel your carrier is actively playing a role in dismissing your platform, you’ll be outraged.

  • Rowan09

    It’s all Blackberry’s fault they didn’t care at all about the competition and this is what they get.

  • Stefano ‘Graziani’ Polo

    Every time I see someone with a blackberry, I actually feel sad for them. Not because they don’t have an iPhone (as the majority of my friends including myself do) but because they still have a blackberry…..

    • SudiNim


      • Stefano ‘Graziani’ Polo

        go to the app stores on the any of the three major mobile operating systems (iOS, Android & Windows). Then go to blackberry’s. That’s why.

        We can go through a hardware/software battle for days but it all comes down what kind of apps are out there for your phone and Blackberry is in dead last. Not even close with the other three.

      • Hyr3m

        You can install android apps on BlackBerry 10 devices (Q5, Q10, Z10, Z30 (and soon Z3)).

        The BB10 UI is the best UI out of any mobile device ever. True multitasking and intuitive interface… Apple’s mobile devices are stone-age technology compared to the current BB lineup.

        At least half the people you see with blackberries have a personal device on the side of their company-provided blackberry.

  • chjode

    So, both of Blackberry’s fans were outraged?

  • Sgt. Faggot

    Pathetic. Absolutely pathetic.

    Getting offended over a damn phone? Get a life.

  • Yujin

    Let them suffer….leave them alone and watch them watch blackberry implode.

  • Laszlo Gaspar

    I never really liked them

  • Byron C Mayes

    “Sleazy,” dear. It’s “sleazy.”