Aspiration ad (image 001)

Apple ran its famous ‘1984’ Macintosh ad during the Super Bowl XVIII 30 years ago this month and advertising legend Lee Clow earlier this week hinted the company may be looking to advertise the Mac’s 30th anniversary during the Super Bowl XLVIII.

The $900,000 ad was also aired only one other time on television, on December 31, 1983 right before the 12:00 midnight sign-off on KMVT in Twin Falls, Idaho.

There have been countless attempts to copy the concept of Apple’s award-winning commercial. Back in 2011, Motorola’s Xoom tablet ad played on the Big Brother theme, for example.

And now, financial services company Aspiration Partners LLC has created a take on ‘1984’ which replaces the drones in Apple’s ad with Wall Street men in suits, watch it embedded right after the break…

Aspiration promises to democratize the world of investing “in a way that Apple set out to democratize the world of computing”.

And here’s the ad (via AppAdvice).

“30 years ago, a company gave power to the people,” says the video’s description. “Now it’s our turn”. Aspiration pitches itself as “Wall Street greed’s worst nightmare”.

I think the ad is kinda cool, especially in suggesting that Big Brother now actually runs big banks. The ad first appeared on the Aspiration website.

You?

  • RarestName

    $900,000. What.

  • James Bond

    Cleric?

  • ✪ aidan harris ✪

    I think most people already know why 2014 won’t be like 1984 but perhaps I’m missing the point of this

  • Mmm it’s kind of interesting, although it doesn’t have the same punch as Apple’s ad does. It feels stale, not refined.

  • Vince Reedy

    Quoted Gordon Gecko from Wall Street.

  • hkgsulphate

    my eyes can’t concentrate…

  • Sandy Cook

    So Apple now owns a patent on George Orwell’s 1984? Bitch please