Apple October 2013 media event

The Wall Street Journal-owned technology blog, AllThingsD, reported last week that Apple’s next media event will take place on October 22, that’s next Tuesday. Sure enough, the company just sent out invites for the October 22 event to select members of the press. The invitation-only press conference will be held at the Yerba Buena Center in San Francisco and will begin at 10am PDT / 1pm EDT, John Paczkowski of AllThingsD first reported and The Loop’s Jim Dalrymple subsequently confirmed.

The invite graphics features a close up of the Apple logo set against the white background and a bunch of colorful apple leaves. “We still have a lot to cover,” reads the tagline…

The choice of venue doesn’t surprise me: Steve Jobs picked Yerba Buena Center to introduce the world to the original iPad back in 2010.

With October 22 now official, we can speculate some more on the nature of the event.

We’re of course expecting the new iPads, namely the fifth-generation full-size iPad and a second-generation iPad mini with Retina display. The iPad 5 should be thinner and lighter due to the iPad mini-style design with narrower side bezels, feature Touch ID and run the Apple-designed A7X chip, basically an improved version of the iPhone 5s’s 64-bit A7 processor.

iPad 5 (Apple Store concept, Martin Hajek 001)

The iPad mini 2 may or may not receive a Retina display upgrade and it’s unclear whether it will gain Touch ID fingerprint scanning. Assuming Touch ID is a go for the iPad mini 2, the device should also feature the A7X chip as Apple’s 64-bit chip with its Secure Enclave protection is required for reliable and secure fingerprint scanning.

The AllThingsD author agrees:

The iPad 5 will run Apple’s new 64-bit A7 chip, source say. The second-generation iPad mini will be upgraded with a Retina display, and will also likely see the A7 incorporated into its innards.

Due to the bigger battery powering the Retina display, the iPad mini 2 could bulk up slightly. Both new iPads should also sport Apple’s eight-megapixel iSight camera on the back, new color finishes (White, Space Grey and Gold) and redesigned Smart Covers.

Of course, the company could surprise us with other product announcements such as OS X Mavericks, Haswell-driven MacBook Pros and iWork/iLife software updates.

iPad mini 2 in Apple Store (Martin Hajek 002)

“The new Mac Pro and OS X Mavericks will likely get some stage time, as well,” writes Paczkowski.

The MacBook Pros are likely to receive a huge boost in terms of battery performance due to Intel’s fourth-generation Core chips code-named Haswell. We’re also hoping for Thunderbolt 2 I/O and enhanced Intel graphics (discreet GPUs on the high-end model) to drive 4K external displays.

As for the next-gen Mac Pro, Apple had previewed the upcoming dream desktop at June’s WWDC so we have a good idea what to expect: the latest Intel Xeon processors, speedy PCIe flash storage, USB 3.0 and Thunderbolt 2 I/O, dual-workstation GPUs capable of driving up to three external displays running at 4K resolution each and much, much more.

Finally, Apple might refresh the Apple TV hardware at the event, one pundit hopes.

By the way, it’s interesting Apple had “a little more” to show us in October 2012 and a year later there’s “a lot more” to show. To me, that indicates product launches beyond just new iPads.

If the French blog MacG is to be trusted, new iPads will land on store shelves on October 30 or 31, new MacBook Pros on October 25 or 25 and the next-gen Mac Pro on November 15.

iPad 5 and iPad mini 2 rendering courtesy of Martin Hajek.

  • Freddy Born

    No image?

    • Mohammad Ridwan

      Here you go

    • Σαλαη αββας

      It’s much more beautiful than the 10th September invitation

  • batongxue

    Still have a lot to cover!
    But my damn wallet is already empty! :crying

    • CA$H

      Yep they should have brought it out in March instead of a month later when most have purchased the new iphone

  • n00b

    The bigger the place = the bigger the announcement

  • Willie

    I think we would see new iPad and new Smart Cover colours that would compliment with the iOS 7 wallpapers. Similar to the iPhone 5c

  • Jonathan

    LOVE the icon at the top 😀

  • Jeremy Spencer

    I hope there’s an iLife 14

  • jacob wolin

    Fingers crossed for the Apple TV, not just the box but a full blown TV, and maybe even a new line of macs?

  • Taf Khan

    Finally it’s time for iPad Mini Retina unveiling..

  • Franklin Richards

    Please please iPad Mini Retina.

  • new iPad, iPad mini, Mac Pro, iWork for iCloud final versions, maybe new MacBooks, Apple App design updates for iOS 7, …

    • chumawumba

      App design updates? Like iWork and iLife?

      • Yes I mean iBooks and iLife apps like iMovie and iPhoto and Podcasts, .. But this is not confirmed!

      • chumawumba

        Oh ok

  • Matt Taylor

    Sweet… Won’t be buying any new iOS devices until a jailbreak is available though!

  • Joey_Z

    wish Apple could put more powerful gpu into the retina macbook pro. that’s the only thing holding me back.

    • Kash Gummaraju

      for what? Gaming? You can’t game on a mac, unless you put windows on it. For productivity you don’t need a powerful gpu, a mid-high range gpu is more likely, since all you need it is for video and photo editing, creation, and 4k display support.

      • Joey_Z

        For gaming, and yes I can and want to game on a Mac. What’s wrong with that? After I tried the first redesigned Air, the one first used SSD, I’ve waited a long time to throw away my ever crashing Alienware and get an MBPr. and I’m not asking Apple to bump up the price of the basic model. Just give us the choice.

      • Kash Gummaraju

        Sure, whatever you say, I mean steam wasn’t supported on mac until recently, most clients don’t work on a mac. Good luck trying to game

      • Joey_Z

        I will still run games under windows environment on the Mac. Currently I do work stuff on my air and game on my PC. But I want to consolidate the 2 into 1. I love the ease of use of osx, but it’s compatibility for gaming is very low. Only a mac makes sense since I can install windows on a mac but wouldn’t be able to install osx on a pc. Like I said, gpu is the only thing holding me back for a one size fit all machine, to fully convert me into Apple.

  • אביאור רוקח

    iPad mini retina we need you!!!

  • Jay Kay

    Had a plan to buy mini but now ipad 5, iphone 6 will be 5″ so mini will be useless, ipad 5 thinner lighter, narrower, cant wait to put hands on

  • Osama Al-Shaheen


  • Meep

    I’d love an iPad mini in different colors.

  • chumawumba

    New smart covers!

  • Yash Gorana


    • Canchume

      my body is ready

      • chumawumba

        Hey thats my thing

  • Plastic iPad minis???

  • Simche Apple Konstantinovic

    iPad mini with Retina Display. We’ve waited for you since the release of your kind 🙂 The wait is almost over!

  • n00b


  • n00b

    I hope they equalize both iPads (except screen size of course): A7X, TouchID, iPad with same design as iPad Mini, iPad Mini with Retina Display, 8MP iSight camera, FacetimeHD camera, etc

  • dialogueanalog

    I really want them to make the ipad available very quickly. So I can order both phone and ipad mini at the same time.

  • omrishtam

    the invitaiton design reminds me of the photos app icon….maybe it is connected somehow… maybe a 10 megapixel ipad 5 or i dunno what 😀

  • Byron C Mayes

    Making too much out of the tag line differences. Apple had “a little more” to show in October 2012 because the “more” was the “little” iPad mini.

    They now have “a lot to cover” (not “a lot more”) and iPads would be a lot in themselves. I’m guessing from the colors that iPad mini goes the 5c route while “big” iPad gets the 5s color range. There could (and probably will) still be a bit more, but I wouldn’t read too much into the tag line difference.

    • Markus Hudobnik

      That could be very plausible.

  • rubeN

    iPad mini with retina or no buy

  • El Barto

    “We still have a lot to cover”

    Some times ago some people rumored about a 13inch iPad.
    Maybe they must cover a biggest surface…?

  • ירין אזולאי

    Wallpapers For iPhone 4/4S 5/C/S

    • chumawumba

      Parallax please?

  • Markus Hudobnik

    My guess is an iBlanket!


  • Jorgos Vafidis

    What about the mac mini ?

  • bigtalk

    oh great time to sell my ipad 4…. oh wait nope not till jailbreak is out for IO7 lol

  • Let’s hope for an iPad mini HD!

  • SimonReidy

    Can’t wait to upgrade my iPad 3! Its served me well, but there’s no point even updating it to iOS7 as it runs it so badly. Now the only the only decision to make is iPad 5 or iPad mini 2? 🙂

  • mehrab

    Sorry i dont think you can

  • Adham

    Last year it was at the HQ wasn’t it? Must be a big announcement.

  • Elisa, first, if you are covered by AppleCare still, take it in to an Apple Store or Certified Apple Repair Center. They’ll fix it for free, no matter what is required. I’ve read the Apple Discussions thread, and it seems likely that the graphics card may be slightly dislodged from the logic board or may be faulty.

    I use gfxCardStatus to switch between my MBP graphics cards, and I’d try this to confirm that the problem is with the AMD card.

    Last resort — you can likely get a decent resale price for the machine, especially if it’s still covered under AppleCare. Even if you didn’t get AppleCare, the resale value on Craigslist or Ebay or even some of the corporate buy-back sites is often quite good.