apple top brand

Apple has overtaken Coca-Cola as the new most valuable brand in the world, according to a new report from brand consulting firm Interbrand. The move puts an end to the beverage company’s 13-year reign as #1.

The firm calculates that the Apple brand is worth in upwards of $100 billion. And it says that its ‘ethos’ played a big factor in why the iPad-maker was able to beat out other tech companies like Google and Samsung…

From Interbrand’s report via The New York Times:

“Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed. 

From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. There’s been a lot of change at the top in the last 12 months, but the alignment of both hardware and software design under Jonathan Ive is a major step toward maintaining focus. A shrewd move, perhaps, given the stiffer than ever competition over the last 12 months.”

Google was named second most valuable brand, behind Apple. And Coca-Cola—which previously held the top spot for more than a decade—was bumped to third place, just ahead of IBM, with a valuation of $79.2 billion.

Although you wouldn’t know it by looking at its stock price, Apple is having a huge couple of months. It just introduced two new iPhones—of which it quickly sold 9 million units—and it’s set to unveil new iPads in October.

  • Core

    coke still taste better than apple juice

    • (•_•) ( •_•)>⌐■-■ (⌐■_■)

      That’s a lie and you know it. Coke is nasty. Apple juice and tropical is delish.

      • brooks whiffen seale

        GET OUT

      • wicked4u2c

        Only if you drink a reasonable amount.

      • Have you even tried coke?

    • wicked4u2c

      And better than Pepsi.

  • Telco Biru User

    so wheres samsung?

    • Cameron Chao

      whats the value in copying?

      • Charlie Val

        Uhm, what did they copy? It’s not like Apple doesn’t copy as well.

    • wicked4u2c

      They are in the R&D department outside Cupertino across the block with binoculars and a notepad.

    • Charlie Val

      20th I think?

  • Jacob S

    Off the topic: Does any one bothered to report that Apple store has resumed order pickup for iPhone 5s today? I have ordered mine and heading to pick it up first in the morning 🙂

    • Rowan09

      You can do that?

    • Danuel Carr

      Yes, that was reported on this very site days ago.

  • Eponymous

    It’s about time.

  • Joe Wheway

    Sorry i am not sure where to post this question. My boss is going to Hong Kong next week and has offered to pick me up a 5s (a lot cheaper than in the UK). Are the phones now universal so will work in in the UK?

    Thanks in advance

    • Moi

      Not really sure but maybe yes if it’s factory unlocked

    • wicked4u2c

      There are GSM CDMA INTERNATIONAL & SPRINT/SOFTBANK version.

      The Sprint/SB version is the one with the most bands covering almost all featured between the other choices. Although getting unlocked with that least likely will happen unless you go buy from Virgin Mobile when they release it soon.

      The Verizon is the alternative for unlocked iPhone 5/C due to FCC ruling.
      The “Unlocked” iPhone 5 sold by Apple falls under GSM (At&t/T-Mobile&Etc).

      Most likely any iPhone 5 5S/5C will work in the UK. Just make sure it is unlocked when bought.

      • Joe Wheway

        Thanks for this big help!

  • YzMENTALzY

    “Few brands have enabled so many people to do so much so easily”

    Subliminal message?

    They making people do stuff which the FBI or NSA cant do without the help of apple and other companies.

    Clever much?

    Think about it… Im not hating im a fan as well as the next guy but seriously this is a joke NSA WANTS USER INFO WHATS BETTER THAN FINGERPRINT AND LOCATION NEEDED FOR NEARLY EVERYTHING?

    • Juan Herrera

      fingerprints never leave your phone and are completely separated from any other part of the phone.. also, fingerprints convert to a numerical sequence which cannot be reverse converted to fingerprints again. Also, location and Touch ID can be turned off so i can’t say i agree . “Few brands have enabled so many people to do so much so easily..” UH, yeah, ease of use has always pretty much been Apple’s thing..

      • YzMENTALzY

        You sure fingerprints cannot leave the phone? Just like your personal info hasnt been leaked to them by Apple and google etc who then say they are not part of the NSA/PRISM programme really you buy into that shit?

        Just remember the government is paranoid and a paranoid government leads to paranoid states

        We’ve been subjected to ever greater central control since the American Civil War, and it’s been supported by the Prussian school system we adopted. They have not heeded Ben Franklin’s statement ““They who can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.” Our fantastic experiment in self government has essentially failed.

        Last year on september 4th 1,000.001 apple device udid’s were leaked from the FBI including usernames, passwords, zip codes, addresses and other personal information and you are saying simplicity? Yes its simple for big companies like apple google and microsoft to fool you and say they are creating a revolution when yes they are A REVOLUTION IN EASILY GETTING YOUR DATA SO THEY CAN SEE WHAT YOUR DOING FOR THE SAKE OF DOING IT BECAUSE THEY CAN. Its not democracy its making a mockery of their own systems

      • Juan Herrera

        I understand the point you’re making but if you live and make decisions based on paranoia from things we ourselves have no involvement in or control over, you will lead a sad life. Fact is they already have the means to invade your privacy and have had them for some time now. They can know exactly what you’re doing every minute of the day if you were a target, but unless your Tony Montana, there’d be no reason to worry about it. Heck, they been listening and monitoring conversations for “keywords” ever since 9/11 (that we know of, but most likely way before). If apple allowed the prints to escape in any way, someone would catch wind of it already and the press would have a field day with that. Until i hear otherwise, i have to believe it works as its been determined to.. and others are waiting to see how Touch ID does because similar measures are being considered by them also, so it could be that this becomes a new trend. If you’re right, everything will give our info away soon, regardless, then..

      • YzMENTALzY

        I agree with what your saying but i was just curious at what that sentence meant because there is loads of subliminal messages going round and i wanna see whats going on behind the scenes aswel as up front no hard feelings my brother i was just trying to get the case forward

    • Qasim Bashir

      if u ever scanned your fingerprints for anything (passport, id, license) your prints are already with NSA, even if you are not a US citizen, all the member countries of interpol and the one’s who have treaties with them, their data is consolidated and can be accessed by interpol and NSA has access to interpol’s databases, so there’s actually no point in these conspiracy theories, plus its impossible to reverse engineer a fingerprint image using the numeric data captured while storing a print so your print wont appear anywhere u didnt put

  • Qasim Bashir

    looking fwd to that day when earth would be shaped like a apple logo

    • wicked4u2c

      It would actually be shaped like an Android Logo. *test comment*

      • Qasim Bashir

        that will happen when aliens will take over the planet and it’ll look like a little green midget alien

      • Moi

        قسيم je crois c’est ton nom (?)

      • Qasim Bashir

        i dont speak alien

      • Moi

        That’s not funny … I wrote your name in Arabic wich is your language and I wrote in my language ( French ) ” I think your name is قسيم ) …… What have aliens to do with this ?

      • Qasim Bashir

        first,my language is not Arabic & second, the blue thing above every comment is usually the name of the commenter so no point in your comment.

      • Moi

        Shut the F .u. C .k. Up ” qasim bashir is pure Arabic

      • Qasim Bashir

        Ok so if my name originates from arabic language, doesnt makes me a arabic, coz using your logic you are from some other crap planet “moi”

      • Moi

        Moi ( French ) means “me” in English ( illiterate boy) … And what’s your story with outer space ( alien , other planet … ) , are you one of those nerds who are in love with outer space , you’re pathetic

      • Qasim Bashir

        I dont give a f*** about any of it, u telling me my name in other languages, showing off that u know how to speak french, thats actually pathetic, your whole convo history just represents someone who is pathetic, just so u know i can also speak 6 languages but i dont go around telling people their names in other languages, and the fact that u are following me now is just disturbingly sad, just die.

      • Moi

        Follow you ? How so ? …. I don’t care about u why would I follow you ? Animal you’re dreaming

      • YzMENTALzY

        Dude no hes french moi means “ME” and ur a muslim as far as i know so am i and your name does originate from arabia so whats the big deal? He wasnt being offensive its people like you who give islam a bad name then say “oh what is the worlds problem with us”

      • Georges kanaan

        Bonjour Moi! Je parle francais anglais et arabe comme toi. Je suis lobanais et toi? Ou cit tu? Moi au liban

      • Moi

        Bonsoir G , Je suis algérien et j’aime la vie dans ma ville “Jijel” …

  • Quite latest updates. Feels good. Now Job has done a great job. I hope they were here to see this updates…Peace to the Soul…

  • Chindavon

    Apple should make cool-aide so everyone can drink it.

    • wicked4u2c

      Apple Aide

    • Yup. And patent it so everyone who drinks kool aid would have to give it up or be in court

  • ɑղժɾҽա

    Yes.

  • nice article

  • Wow,….Great to see this updates. I am going to see How It gonna be in Future….

  • Ketan

    Apple rocks

  • Ketan

    Apple rocks and Samsung sucks