We’ve already heard field reports suggesting the iPhone 5s was outselling the colorful iPhone 5c. Now comes hard after the first weekend of sales for Apple’s two new iPhones. The new flagship 5s smartphone is more than three times as popular as the less expensive 5c, according to one analytics firm Monday.

While both of the handsets represent 1.36 of all activated iPhones in the US, the lion’s share goes to the iPhone 5s, with 1.05 percent of all Apple smartphones activated by the country’s top four wireless carriers. By contrast, the iPhone 5c is far behind in adoption, representing just 0.31 percent of activated US iPhones…

The numbers from Localytics – spanning the September 20 launch until 8 pm Sunday – indicate AT&T, Apple’s original iPhone carrier partner, activating most of the new iPhones, with Verizon, Sprint and T-Mobile behind. This is despite little to no advertising, as all of Apple’s TV ads are focused on the colorful iPhone 5c handset.


On Friday, analysts conducting spot checks on sales of the new iPhones reported up to 95 percent of new iPhones being purchased were the flagship iPhone 5s. While this could have been due to Apple’s decision to not offer pre-sales for the 5s, today’s data of carrier activation suggest the iPhone 5s simply was more popular with earlier buyers.

Then again, the iPhone 5s and 5c – which Apple said this morning moved nine million units during the opening weekend – are aimed at different groups of consumers.

The more powerful and a $100 pricier iPhone 5s is more suited to those buyers who want the latest technology – and be able to flaunt having it first: hence the long initial lines full of people looking for the 5s.


The iPhone 5c, on the other hand, has more mass-market appeal, attracting consumers who can wait until the crowds thin outs before buying the new handset. The 5c, despite its multi-colored wrapper, has the guts of the iPhone 5, allowing the year-old smartphone to live on.

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It is this handset we’ll see be used as a marketing tool for China Mobile and other players in emerging markets. Another interesting metric coming from the weekend is the rapid rise of iOS 7 as the most-adopted version of Apple’s mobile OS.

The figure, from Mixpanel, shows iOS 7 hovering at around 50 percent with iOS 6 around 40 percent. That graph followed one showing iOS 7 adoption near a third just one day after the revamped OS was released.

Another data point: According to Akamai’s own real-time monitor of the web, the Internet traffic was 112 percent above normal just three hours after Apple unleashed iOS 7 last Wednesday.

For what it’s worth, Apple said already 200 million people upgraded to iOS 7 and expects to sell its 700 millionth iOS device next month.


The figures are quite a turn-around from the heavy criticism over the new flat design which replaced Steve Jobs-approved skeuomorphism.

Finally, in a sign just how important the iPhone 5s and iPhone 5c are to Apple’s bottom line, TechCrunch points out that the fourth-gen iPad and iPad mini accounted for just four percent of all iPad traffic a month after they were introduced.

In just three days, the new iPhone’s represent more than one percent of all iPhone traffic.

  • Anthony Lara

    Not surprising. The 5c is a plastic iPhone 5.

    • omrishtam

      no shit. and what do you and over guys have against plastic? the s4 is also plastic and sone others

      • Bob

        Plastic doesn’t exactly scream premium does it.

      • ✪ aidan harris ✪

        Nope but polycarbonate on the other hand does 😉

      • Anthony Lara

        I have nothing against it I’m just saying it really doesn’t make since to choose plastic over glass and metal.

    • Lance Baker

      I was really surprised at how high quality the phone feels though. The plastic is actually quite nice. I have the 5s though.

      • Anthony Lara

        I’ve felt it and you’re right. I just don’t feel like its a good idea to pay for a plastic iPhone 5.

      • TesticularFortitude

        That’s why Apple is in the phone business and why you sit on the sidelines and read about them.

      • Alex Rodriguez

        Lowblow… What makes you the resident R&D expert. Lol

        Yeah do you even know what that means?

  • Cameron Chao

    This is not a surprise, i didnt think many people would want the 5c, its slightly cheaper and doesnt look as good, not to mention how much of an upgrade of spec the 5s has, and the fingerprint sensor.

  • Assaultive

    No surprise. Anyone who previously had an iPhone would want to upgrade to a 5s. 5c users are most likely newcomers to the iPhone family.

  • pauleebe

    The 5C really wasn’t meant for the USA. I’m interested in seeing international facts, where subsidies are lot less or nonexistent, and the cheaper MSRP of the 5C would make it more attractive.

    • FFF84

      5C is not cheap (599 Euro). in other countries it is even more expensive than the USA.
      that fact is “almost” everyone in the world will pay about 12% extra money to get the 5s.
      the upgrade of spec the 5s has worth way more than the price deference.

      • ✪ aidan harris ✪

        From the perspective of people that actually want the best smartphone possible you are probably right. However some people just want a good phone that will work and be continually supported with updates and the 5c fits the bill perfectly in that retrospect.

      • FFF84

        that is exactly what I meant by putting the word almost in quotations. there is still some people wants to buy the 5c but they are less that the ones how will buy the 5s.
        exactly like the result above.

  • Eni

    i have an iphone 4 with at&t, the contrat is over, how can i wnlock the phone?

    • Andy

      You should ask AT&T to unlock your phone.

    • n0ahcruz3

      Call at&t customer service.

      • Eni

        i dont live in US :/

      • n0ahcruz3

        Call the person whom you bought the phone and tell him/her to unlock the phone.

      • Eni

        ok thanks:)

  • Carlos Franklin

    I think that the 5c is more appealing to dads and moms wanting give their children an iphone

    • House4life

      Children need outdoor activities to benefit of their age, not iPhones to become spoiled brats ( not disagreeing with u,just saying)

      • Carlos Franklin

        Very good point and I totally agree with you, unfortunately the reality is another.

  • Denis

    Hello,I’m from Poland and I want to buy iPhone 5s. In Poland I can’t buy iPhone yet, and there is my request. Can somebody buy iPhone in US, and send it to me (I will pay for shipping, and of course for iPhone ;)).

    • Ricardo Buitrago

      The iPhone 5s unlocked is expensive

      • ✪ aidan harris ✪

        It’s not! Calculate the cost of the iPhone with a contract and the cost without and I bet it’s cheaper to have it unlocked with no contract with whatever tariff you choose…

      • Denis

        Guys, unlocked iPhone 5 in Poland is about 3000 zlotys (958$), rly guys help me :/

    • Singed

      Just wait. Like many other countries near your region (Lithuania, Latvia) the local phone carriers will start offering the new iPhones soon enough. Much cheaper and efficient than buying from someone in US.

      • Denis

        Trust me, I want it now 😉

      • ✪ aidan harris ✪

        Get it off eBay then. By giving someone who you met in the comments section of a blog money you will most likely become an instant target for scammers. Buy off eBay and you’ll likely end up getting the phone quickly and not lose any money in the process either…

      • Denis

        I thought about this, but on eBay the price is about 800$+

      • Shiv

        So? Don’t take the risk, fool!!!

      • Alex Rodriguez

        Yeah buy on eBay and stop spamming this blog!!

      • Gustavo Adolfo Mirabal

        What you are getting on Ebay is a factory unlocked one. I think you are looking for a regulat at&t chepaer phone and try to unlock it later

      • Denis

        Maybe, but to unlock I have to get jailbreak. I think it will take long time to get one on iPhone 5s

      • Gustavo Adolfo Mirabal

        No sir. You dont. Unlocking is a whole different thing from jailbreaking. There is some guy in twitter @chronic who does that in a simple clean way.

      • Denis

        Yea, I know that, but I always did it by myself (at jailbroken device), never heard about that guy.

  • somaxd

    iPhone 5c: Show everyone that youre too poor to get a 5s.

    • ✪ aidan harris ✪

      The simple fact that the 5c isn’t cheap contradicts the entire statement that you just made.

      • Patrick

        cheap-er thats what he was meant to say

    • FOFF


    • FOFF

      haha the 5 looks better than 5C

  • Pablo

    I would buy an iphone 5c, I find the colors quite pretty, but the difference in price between 5c and 5s is relatively small compared to the difference in tech, and this is even more if the phone price could be paid monthly. And also, the difference between 5 and 5c aren’t too much, better stay on 5, find somewhere to purchase one of the remaining ones, or just upgrade to something better than 5: iphone 5s, not 5c…I think the mistake in 5c is the lack of new tech compared to the previous model and to the next model

  • hahaha this is still a win-win situation for Apple… iPhone 5c is basically the old iPhone 5 with colored backplate… they obsolete iPhone 5 for it.

  • Dri

    off topic but does anybody else have problem getting google calendar to sync on the stock calendar app after fresh restart on IOS 7?? it work`s on IOS 6

    • FOFF

      yeah and why is there no weather display in notification centre

  • on3simpleclick

    Anyone who knows something about smartphones & Apple phones in particular, knows that the iPhone 5c is just a “re-skin” of the iPhone 5. It’s no surprise that no one is buying into Apple’s gimmicks & smoke screen advertising. Yeah, the iPhone 5c might be good for Apple newcomers & first phone buyers, but other than that, it really has nothing going for it at all.

    Just remember your paying for superseded technology.

    • mav3rick

      Correct. For same internals, one should grab a real 5 on metal case from carriers still having it on their contracts. And also now cheaper than the plastic 5c.

  • FOFF

    yes cause 5C looks like a step back

  • Alex Rodriguez

    Very well said. I agree.