Facebook testing silent, auto-playing videos in mobile News Feed

By , Sep 13, 2013

facebook video

Facebook announced yesterday afternoon that it has started testing an easier way to watch videos on its website. The new feature will be rolling out as a limited test in the coming weeks through its mobile apps, and continue to roll out over time.

Once the new feature hits you, you’ll notice that when you see a video popup in News Feed it’ll start playing automatically. It’ll be silent at first, and you can choose to turn on the sound, watch it in full screen or scroll past it. It sounds a lot like Vine

From Facebook’s announcement:

“Today we’re starting to test an easier way to watch videos on Facebook. Now when you see a video in News Feed, it comes to life and starts playing. Videos initially play silently, and if you want you can tap to play with sound in full screen. Scroll past if you don’t want to watch.”

And here’s a video of it in action:

It seems like the feature will eventually lead to video ads. Facebook says that initially, auto-playing videos will only be open to individuals (personal Facebook accounts or verified Pages) and bands/musicians. But it has plans to bring them to marketers.

Of course it does. That’s how Facebook makes its money, right? Earlier this week, Emily White, the director of business operations for its Instagram arm announced that it planned to start offering ads on the popular photo-sharing app within the next year.

And honestly, I don’t think silent, auto-playing video ads will have a huge impact on the service for me. As it is, I already scroll past dozens  of ‘try this new app or game today,’ and ‘so-and-so has completed a level in Candy Crush’ posts. What’s one more?

What do you think of auto-playing videos in your News Feed?

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  • richrich

    I can imagine it being extremely annoying.

  • http://boyangeorgiev.tumblr.com/ Boyan Georgiev

    It’s going to hit hard on my data plan. That’s going to be a big problem with users who have a data cap. I don’t want videos playing automatically while I use mobile data.

    • Melvco

      great point.

    • http://twitter.com/int3nsive Int3nsive

      Well, I must be honest. Autoplay videos its my worst nightmare while watching porn websites. Hope this kind of ads don’t get popular…

      And definitely, not only a data plan killer as well something annoying that will lead people to stay away from facebook.

    • LH2613

      Jailbreak tweekz….?Im pretty sure somebody would develop a tweak for this.

  • http://twitter.com/int3nsive Int3nsive

    This will be a killer feature. Yes, literally.
    RIP Facebook

    • Tom

      I’m not sure I agree. People said the same thing about having ads in their timeline. They will get used to it.

      Certainly it does suck, and I am totally against it, I just don’t think it will harm them that badly.

  • Ken B.

    Facebook, The Samsung of social networks.

  • Arjhay™

    its great.✔️✔️✔️

  • DomL

    Harry Potter-style Facebook

  • William Kosch

    “Closes Facebook account”

  • Patrick

    good thing my 5s will be on all you can eat data plan from three

  • http://twitter.com/int3nsive Int3nsive

    Btw, what iPhone is that in the pictures?
    Jesus… is the iPhone 9? So tall…

  • quitcherbichinn

    no. just no.

  • Sam Wizla

    Can’t wait to automatically see the videos of people getting their head cut off and women shagging dogs and all the other grim videos that people share…. what are facebook thinking