Apple’s next-gen Mac Pro ad hits YouTube ahead of Fall release

By , Aug 23, 2013

Mac Pro (2013 model, two-up, front, back)

As Apple engineers scramble to finalize the next-generation Mac Pro for US-based assembly, the company’s marketing department has been increasingly teasing and hyping the dream machine ahead of its Fall launch. Moviegoers who’d gone out to see the new Jobs biopic last weekend, or any other movie for that matter, spotted a Mac Pro video.

The clip, which later started airing in theaters nationwide, shows the radically new machine from various angles without revealing too much. Now that Apple has uploaded the commercial to YouTube, expect to see it rolling on television nationwide. I’ve queued up the video right after the fold…

Here it is.

This is actually the same clip Tim Cook played to the gathering of developers during the Mac Pro sneak peek segment at June’s WWDC keynote.

“The future of the pro desktop,” the tagline reads.

The new Mac Pro – in addition to its unique black casing a fraction of the size of its predecessor – is apparently up to 2-2.5 times faster in CPU/GPU performance, thanks to Intel’s latest Xeon E5 chips with up to twelve CPU Cores, two FirePro GPU cards by AMD and ultra-fast PCIe-based flash storage.

It’s interesting the video specifically mentions a Fall release versus the “later this year” release date Apple mentioned at WWDC. The exact release date remains a mystery.

With the iPhone 5S/5C seemingly locked for the September 10 announcement, the company may have opted to launch the new Mac Pro at a later stage and quietly, with just a press release.

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  • OMG

    the design s nice but does not say “apple” this thing better be super powerful..

    • Maxim∑

      it is the most powerful consumer desktop in the world on geek bench already, and they could only test it through 32 bit since the mac pro was still under development at the time.

      • Sokrates

        how old are you, btw?

      • Maxim∑

        thanks :) I am 17 that picture is a year old now

      • George Hu

        Hate to be that guy, but you’re so wrong. You can build a server with a motherboard that supports a dual socket CPU, which means you can put two Intel Sandy Bridge-EP’s 8 core on there. This equates to 16 cores which can beat the 12 core (maximum) configuration of the Mac Pro. Also you can do 4 way Crossfire on AMD FirePro’s, while the Mac Pro only offers 2 way Crossfire, so PC’s can beat the Mac Pro there too.

        BTW the Mac Pro is classified as a Professional use computer, which means it doesn’t count as a consumer desktop.

      • seyss

        you can also setup a multi-rig system.. so the escalation never ends. I think he meant a single computer/cpu

      • George Hu

        He probably did. But sometimes I hate people that think Apple’s Macs are the best in the world. It’s incorrect.

      • Ishaan Malhotra

        He mentioned ‘consumer desktop’. Out of the box!!

      • George Hu

        Read my comment please. Mac Pro is a professional use computer.

      • Maxim∑

        the Xeon E5 might still be more powerful and efficient compared to 2 2nd gen EP’s more cores does not equal more power. In terms of GPU your right I was just comparing the 32 bit CPU benchmark. And I know the Mac Pro handles I/O externally but its still very small compared to the PC you could build which would be a tank

      • John714

        you guys are all a bunch of geeks…. its like talking a different language.

      • mehrab

        Yeah you sure can, where will you get apples optimization? A powerful engine is nothing without fine tuning. Take note like the gs4 with exynos blows away the iphone 5 in benchmarks but in real world usage tests the results are oppsite better framerates in games more detailed graphics faster opening of apps and quicker ram response.

      • George Hu

        This is why we have things called drivers :P

  • Coop

    The first time I saw this I thought I was looking at a bin.

    • Abdl

      Hahaha

  • Mohammad Ridwan

    Buying this would be a mistake… There is very little expansion opportunity. A better option would be Hackintosh. It’s way cheaper as well.

    • ConduciveMammal

      But with a Hackintosh comes a helluva lot of headaches. I had nothing but problems when I set up a Hacintosh computer

      • https://twitter.com/MrElectrifyer MrElectrifyer

        Really? Which guide were you following in building one?

      • tee

        I have been using hackintosh i7 system installed with mountain lion for already half a year. It has been very smooth and no problem at all.

    • planetcoalition

      You aren’t Apple’s targeted audience anyway.

    • 3aloo1

      I dont think so because most of the people use it for fast servers
      if you think i am wrong reply me

    • charlie feathers

      Hackingtosh computers are not for the average user so a Mac Pro would be a much better option. Ready to go user friendly straight out of the box. Plus, you’ll never get a Hackingtosh in a sexy ass design like the Mac Pro! ; )

  • http://www.destroypixels.com/ Nicolas Arteaga

    I SO want one of these. Even if it’s possible to build a more powerfull PC at the same price, the design of the machine is incredible!

  • Singed

    Leave it to Apple to create an ad like this.
    Seriously, it’s like searching for a black cat in a black room…

  • tee

    Design is abosolutely gorgeous. But price is a bit on high side. i have been using hackintosh i7 system installed with mountain lion for already half a year. It has been very smooth and no problem at all.

  • laszlo gaspar

    My conclusion would have to be, “it’s so shiny” :D

  • charlie feathers

    That is one sexy beast!