facetime every day

Apple has posted a new TV spot to its YouTube channel and website tonight called ‘FaceTime Every Day.’ It’s the third in a series of advertisements, and like the others—Music Every Day and Photos Every Day—it focuses on a single feature.

More specifically, the ad focuses on Apple’s FaceTime video calling feature. And inline with the previous commercials in the series, it shows how a variety of different people from around the globe use the feature in their every day lives. Watch…

http://www.youtube.com/watch?v=iu1jHtf_oUc

“Every day, more people connect face-to-face on the iPhone than any other phone.”

These ‘Every Day’ spots have been popular with both viewers and critics, as they not only spotlight a particular feature of iOS products, but they also show the benefits of that feature. In this case, it shows people using FaceTime to keep in touch.

Interestingly enough, when Steve Jobs first introduced the FaceTime feature in 2010, he announced that it would be an ‘open standard’ that any company could incorporate into their products. Obviously, that vision got lost somewhere along the way.

It’s still a popular platform for video chatting though—I’d say it’s only second to Skype in terms of recognizability and brand. When it was first introduced, FaceTime was only available over Wi-Fi, but it is now available for use over cell networks.

What did you think of the ad?

  • Adham

    Ad is simple and conveys the point. I like.

  • Sean Cua

    Good ad.

  • Nirvana

    Just simple, love it!

  • @sexyhamthing

    Skype.
    Need i say more?

    • ✪ aidan harris ✪

      You’re absolutely right! I can picture it now:

      *Music Plays*
      *People Using Skype*
      “Everyday more people hand their personal information over to the NSA using Skype on the Samsung Galaxy S4”

      • Kenrick Fernandes

        skype is also used on the iphone too. :S

    • felixtaf

      Microsoft killed a skype user in me…. I was using skype since I got my iPhone 3G in EDGE network. Never had any issues… But now… Skype wont give push notifications… UI looks cool, but features still like 2009… have have that app open in background to get calls… Every now and then it sign me out and asks for password… Am using viber now… and facetime to ppl who has iPhone… And my experience is similar in iPhone and Android phone (Note 2)

      • John

        Yup. Totally agree.

  • Henrik Døsvik

    I have never used facetime, and i have had my iphone for many years. Is there really anyone who is using it for a daily basis?

    • Rizky Ardi Nugroho

      Me.

    • Rowan09

      It would be used more by people in different countries since its free, the FaceTime audio is definitely going to be big as well since its a phone call for free to anyone with an IOS device.

      • John

        Game changer?

        Does anyone know if Android devices have this kinda of voice-only thing — Because the Google Voice thing (and is that even used anywhere outside of America??)

      • @sexyhamthing

        uhhhh skype, viber

      • John

        No no, I meant like a Google-only App, not a third-party App. Obviously Skype exists and so does Viber and others but does Google/Android have something similar to voice-only FaceTime calls.

    • Kenrick Fernandes

      people would use it alot if 3g was cheapers. Not every country has the ‘unlimited plans’. But yes it is widely used on wifi.

    • mehrab

      Ik i am skype sucks compared to facetime

    • onebyone_

      me, better quality than skype.

    • nevertrending

      I love it ^^

  • Simche Apple Konstantinovic

    Cody please, Jailbreakers had FaceTime via cellular since the launch of iPhone 4 😉

  • “I’d say it’s only second to Skype, on mobile phones, in terms of recognizability, availability and brand”

    Fixed 🙂

  • omrishtam

    finally a “non-hating/competition” ad……good ad like only apple knows how to do…

  • Karan Patil

    ya dats true everyday morenmore people around the world connect face to face using iphone than ne other fone dats logical coz wats d use of payin such a huge cash on fone wen u dnt use it 2d fullest cheerssssssssss ipeoplzzzzzzzzz….

    • javierE186

      ……

      • felixtaf

        RIP Punctuation! The comment has a meaning and we have to fragment it and then read it.. lol….

      • John

        Reminds me when I used to use Disk Defrag on my Windoze computer. Run it, wait a few hours, and after the results came in, everything just worked better.

  • pawfyd

    Cool ad, too bad noone uses this feature in Poland. It was meant to be an open standard, but it’s not, therefore everyone uses multiplatform Hangouts and Skype. Come on, Apple, open up!

    • Kenrick Fernandes

      what is openstandard?

      • pawfyd

        Open standard is something everyone can connect to with their apps. They should do this or just release Android and Windows Facetime apps.

      • ✪ aidan harris ✪

        An open standard in the sense anyone can use it (not just Apple).

    • John

      Actually, way back when, Apple DID say they were going to open this up to all platforms… I wonder if that’s still on the cards.

  • Just perfect. Magnifique!

  • onebyone_

    nice Job beautiful & simple.

  • D.

    Did he apologise?
    *shakes head*

    Probably lying

  • billypuntove

    he didn’t apologize.. shame on him..

  • n0ahcruz3

    The only thing i hate about facetime is that there no option to remove the end mute switch cam button below, and i always press end accidentally. Is there a tweak for that?