New Nokia ad pegs iPhone users as mindless zombies

By , Jun 21, 2013

nokia ad zombie

You know you’re doing something right when your competition spends more time in its commercials bad-mouthing you and your products than it does actually advertising its own. So Apple must be doing something extremely right.

We’ve seen it with Samsung, we’ve seen it with Microsoft, and now Nokia is getting in on the action. The Finnish handset maker released a new ad this morning that portrays iPhone users as mindless zombies. Full clip after the fold…

I get the concept here. The ad is really about how the Nokia Lumia 925 can take great low-light photos, even without a flash, while at the same time making a tongue-in-cheek reference to iPhone users. And hey, zombies are super in right now.

But honestly, I think the ad is awful. It’s poorly produced, and comes off as a bit desperate. And the worst part is, you rarely see the Lumia 925 handset or its ability to take high quality low-light photos—which was the whole point of the ad.

Here’s a few reactions from Twitter:

 

And these kind of responses seem pretty par for the course in my Twitter stream, though admittedly I have seen a few people say they liked the spot. But you have to wonder what the general public will think once this ad airs on television.

Will they get it? Will this commercial make them want to drop what they’re doing and go grab a Lumia 925?

What did you think of the ad?

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  • Farisyafiq

    Where is the Lumia?

  • http://htconeblog.blogspot.com/ Amy Buben

    oh my..i am gonna throw by iphone and buy Lumia because it doesn’t flash [sarcasm]

  • http://www.iheavy.com/blog/ Sean Hull

    This is hilarious.

  • Claudia De Freitas

    Wow someone’s desperate!!

    #AppleFan

  • Rowan09

    This ad sucks. The one with the Apple and Samsung guys fighting was good but this is just stupid. It’s funny how all these companies want people be “mindless zombies” for their products but make fun of them being mindless zombies. The zombie says “photo” when all people apparently use the Lumia for is pictures in the dark, so he should actually be saying something more relevant to the iPhone.

  • Guest

    I find it extremely ironic that Apple had their whole ‘Think Different’ campaign in the past, yet they don’t allow you to customize anything, and their extreme fans really don’t think for themselves when in terms of buying technology.

  • http://WorldstarHipHop.com/ Joshua Jones Makaveli

    I prefer resident evil zombies.