AllThingsD reaffirms Apple is working on ‘deForstallization’ in iOS 7

By , May 1, 2013

ios 7 game center

After months of silence, reports regarding the next major version of iOS have really picked up in recent weeks. Most chatter points to the same thing: iOS 7 will sport an all-new, flatter interface, and the redesign has Apple running behind.

And this afternoon, those two points are reiterated in a new report by AllThingsD. The tech blog says that, according to its sources, iOS 7 is such a big design overhaul, Apple has had to pull engineers from other projects to help it along…

AllThingsD’s John Paczkowski:

“Sources who declined to be named because they are forbidden to talk publicly about Apple’s plans tellAllThingsD that the company has been “borrowing” engineers from the OS X 10.9 team as part of an effort to double down on iOS 7.”

Paczkowski, who has been extremely accurate with Apple intel in recent years, likens the situation to the iPhone/Leopard scenario back in 2007. It’s been said that Steve Jobs pulled OS X 10.5 engineers to help the iPhone team hit its deadline.

And just as we’ve heard in previous reports from Bloomberg and other outlets, it sounds like the holdup has to do with a major redesign. It’s been said that Jony Ive, Apple’s new head of human interface, is really pushing for a flatter interface:

“I’ve heard similar descriptions from sources who say iOS 7 is iOS “de-glitzed.” “Put it this way,” said one source who’s been briefed on iOS. “You know Game Center’s green felt craps table? Well, goodbye Circus Circus.”

Not a surprise, really. With Scott Forstall — an advocate for flashy, skeumorphic designand its stiched-leather and faux wood grain flourishes — now gone from Apple, and Ive in an expanded role, the current and former Apple employees I’ve spoken to say iOS 7 was destined for a new coat of paint. As one said, “Sounds like a much-needed ‘deForstallization.’”

While this particular report doesn’t offer up much in the way of new information, it certainly reaffirms what we’ve been hearing over the last several days: that iOS 7 will look different than its predecessor, And that could be both a good and bad thing.

On one hand, a lot of folks have been calling for an overhaul to the mobile OS. But on the other, more than 500 million people are already used to the current version. Not enough change will upset the former group, but too much will upset the latter.

That’s a tough line to walk. Can Apple do it? We’ll find out next month.

Concept by Adrian Maciburko

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  • http://www.facebook.com/jamie.tilden.9 Jamie Tilden

    I actually like the skeumorphism

    • http://kcain.com/ KC

      Totally agree.

    • Gorgonphone

      most folks do but apple is in that stupid mode where they feel invincible.. so they are ignoring what we want case t hey know we will keep buying the damn thin no matter what..

      • http://www.facebook.com/sriram.varadarajulu Sriram Harvind Varadarajulu

        You mean bitch mode activated!! :D

      • http://www.facebook.com/jamie.tilden.9 Jamie Tilden

        I think they’re trying to compete with some of the sleeker mobile OS’s out there, like the Metro style for the Windows phone. I don’t think it’s a terrible move and I don’t think iOS 7 will look bad. I think us Apple fanboys will get used to it, and quickly. I think I’ll like it, but I don’t think it will necessarily be a better philosophy than the skeumorphism trend. We’ll see though.

      • http://twitter.com/gigolajulian Julian Gigola

        I think they’re doing the right action! They need to make the interface get along together! I see the future of iOS really bright! They are trying to make it modern!

    • http://trustnoduck.blogspot.tw/ 茶米

      Yeah. Ridding of the gloss and a redesign of some of the icons and UIs (like Find My Friends, ugh!) would suffice for me. A bit flatter is awesome too, but PLEASE don’t just drop dead flat to the extent of Metro, like what 9to5Mac reported earlier.

  • http://www.facebook.com/linton.findlay Linton Findlay

    dont see why they are changing the way it looks, all i want is more features so that i dont have to feel the need to jailbreak all the time

    • Mohammed Sahib

      Totally agree,

    • http://www.facebook.com/mykelxmonroe Mykel Monroe

      Hear, hear!

    • http://kcain.com/ KC

      Exactly. Changing colors/fonts/”gloss” I’d hope would be the *very* last thing Apple would concentrate on, and instead work to give users more of the functionality for which they’ve been asking for a while now.

      • Gorgonphone

        yes!!!

    • Gorgonphone

      i agree with you 1000000% but i have a feeling they will mess up the looks and not ad anything with celebrating..

      • Micaiah Martin

        Dude it’s apple. They always pull through. Barely but still they do it.

      • http://kcain.com/ KC

        Really? Apple Maps. 2 years to get copy and paste. 6.1.3 causing widespread wifi failures. Apple needs to stop being so Apple, and start paying attention.

      • Gorgonphone

        best post of the thread.. im beating that since Steve is gone there is massive internal squabbling and fighting for power and control which is hurting the operation

    • deepdvd

      I will always “feel the need to jailbreak”.

    • http://twitter.com/Chindavon Chindavon

      It’s not just a skin change, or that would be easy and done in no time. With this many engineers getting pulled away to help, there’s going to be revamps to how the UI operates and work together with more (and hopefully) better functions & features.

  • http://twitter.com/HeitorStifler Heitor Castro 

    Sometimes it’s really hard to deal with changes. But the iOS we know has been [almost] the same since 2007, and I think we need this upcoming overhaul.

    Just like the 30-pin connector that was replaced for the Lightning: some folks complained about losing it’s iGadgets acessories but now it’s ok and no one using the Lightning wanna go back to the 30-pin. That’s what I think.

    • http://twitter.com/aidanharris1 ✪ aidan harris ✪

      Probably not the best example to give but just look at Microsoft Office pre and post Office 2007. Before 2007 there was the file and edit menu and what not and post 2007 there is Office ribbon. First of all people were like “hey where’s the boring menus gone?” However over time people have gotten used to it. I realise that comparing an Apple product (iOS) with a Microsoft product (Office) is usually stupid or pointless but in this case I think this scenario fits nicely in relation to iOS’s design. Changes need to be made and we might not like them at first but we should just trust that whatever changes are made that they are for the best and over time we will get used to them or if they’re subtle enough we won’t even have to get used to them…

  • Gorgonphone

    they can change it all they want as long as the improve it and make it less damn boring..

    • http://www.facebook.com/saeed.ghattas.5 Saeed Ghattas

      If you are bored there are a lot of games apps in the apple store.

      • Gorgonphone

        i hate touch screen controls for games..

  • http://www.facebook.com/people/Matthew-Cooper/100000164561256 Matthew Cooper

    Haha good old Apple. Giving you shit you didnt ask for and skipping the features you crave.

    • Gorgonphone

      yup and we keep buying

      • http://kcain.com/ KC

        Almost. I’m pretty much done with buying Apple products. I’ve been rocking the 4S since it came out, and now I’m only interested in how the OS for the current product I have will change/*potentially* improve. I don’t know what device I’ll use next, but I can tell you right now, another iDevice is *not* a guarantee.

  • http://twitter.com/goncalog3 Gonçalo Gomes

    I dont really like this “new look”.
    The way thing look, simple, beautiful, polished, creative, it’s one of the things that make me love Apple. If I wanted some crappy design I would go with Android.. No offense tho lol

    • Gorgonphone

      i told yall that Johnny ive is not the guy for UI design…loollo Steve knew that thats why he never moved him out of hardware design lol

      • http://twitter.com/MCaudebec Maxim∑

        Jony Ive is industrial design

    • erod434

      Another case of blind fanboyism. I mean the article doesn’t even mention android. Also you have no idea what your talking about, one of the beauties of android is that you can change the design to whatever you want it to look like by installing a different launcher, or theme from the marketplace. This customization (even stock and unrooted) gives you much more freedom than even a jailbroken iphone allows (which one has to wait months after every update for).

      • genXhippie

        Well said, imo.

    • Siddharth Desai

      You do know that is not the new look, right? That’s a concept that someone made. That’s not Apple’s design.

  • http://www.facebook.com/mehrabh Mehrab Haque

    All i”d want is a little frest coat of pain, app shortcuts from the lockscreen,full on auxo made in the apple way and a more actionable notification centre. #ios7

    • Hyr3m

      “a little fresh coat of pain” -> revealing lapsus

      • http://www.facebook.com/mehrabh Mehrab Haque

        No

      • Hyr3m

        Oh come, do like a bank should and give me some credit ^^
        Can a guy not joke around anymore when a typo gives a completely different yet absolutely relevant meaning ?

  • http://www.facebook.com/profile.php?id=1496513068 Zach Krase

    Maybe they could add the ability to switch between the old UI and the new UI?

    • Gorgonphone

      lolloloolololololololollolllololololololololoolol

      • http://twitter.com/x_rus_x Vitaliy Anonymous

        laugh out loud loud out loud out out loud out loud out loud out loud….

      • Gorgonphone

        um you missed some…. hahhaahahahhhahahah

    • http://www.facebook.com/saeed.ghattas.5 Saeed Ghattas

      Maybe you are right.!

    • genXhippie

      I like that. I always prefer options over not having them. Although, Apple does not seem to subscribe to this train of thought, unfortunately. It’s Apple’s way or the highway imo. :(

      • http://www.facebook.com/saeed.ghattas.5 Saeed Ghattas

        Apple… Or you are going their way or not… I’m with them since 1998was my first apple product… iMac

  • http://twitter.com/aidanharris1 ✪ aidan harris ✪

    The only thing I want in iOS 7 is for iOS to stop auto-correcting “were” to “we’re”…

    • http://twitter.com/Hexane_ Hexane

      or well to we’ll..

      • genXhippie

        Same here.

    • genXhippie

      Same here.

    • Gorgonphone

      there is s jailbreak tweak to give you control over auto correct..

      • http://twitter.com/aidanharris1 ✪ aidan harris ✪

        Which is called…?

      • http://www.facebook.com/kiefferbp Brian Kieffer

        ManualCorrect.

      • http://twitter.com/aidanharris1 ✪ aidan harris ✪

        Okay own up. Who down-voted my above comment? Sarcasm aside it is not as if I’m too lazy to search for something it is that Cydias search features are truly woeful. I’m sorry Saurik (and this isn’t an attack on you if you’re reading this by the way) but if anything in Cydia needs improving it’s its search facilities…

  • http://twitter.com/frozenbeeGFKS Frozen Bee .GFKS

    I dont know why they are making iOSes different than OSX in the first place

  • iDon’tWantToShareMyDetails

    Good. Change is always welcomed, especially in the tech industry. It might not be as good in the beginning but 6 years have passed and iOS still maintain the same general look. I hope they finally get the guts to make drastic changes all-around. Its about damn time.

  • bloodshed

    long live jailbreak..no matter what Apple does, it will never replace you.

    • Gorgonphone

      exactly..

  • http://www.facebook.com/dante.arellano1 Dante Arellano

    Flat version like the new music app simple but moderm i have to say i wont update cuz the new ios7 wont give me that already i got with cydia i’ll see u ios 7 on iphone 6.

    • Gorgonphone

      me too

  • http://twitter.com/aaaaapps aaaaapps.

    that “crystal interface” is terrible. that’s not a UI change, it’s just a removal of elements.

    imho, google & microsoft is actually out-designing apple with gorgeous apps and interfaces.

    there’s lots of things that i dont like about android but their latest design choices certainly isnt one of them, especially their apps on iOS.

    • http://twitter.com/aidanharris1 ✪ aidan harris ✪

      “there’s lots of things that i dont like about android”…”especially their apps on iOS.” Am I missing something here?

    • sereno

      do you know what ios is?

  • girish

    I prefer the gloss one :(

  • Siddharth Desai

    Lot of these comments say that they do not like the new design. How can you like something without even knowing/seeing what it looks like?

    • Gorgonphone

      cause we don’t want a redesign or the graphic style of the UI…we want new and improved features added to what we have now!!! but apple is gong to mess up the look and not add any good features i can see it coming..

  • http://twitter.com/burlow burlow

    I hope they don’t get rid of it, just change it.
    It works so well for notes, ibooks, reminders…

    gamecenter, eh. ok. but please apple, don’t throw the baby out with the bathwater.

  • http://twitter.com/lgasparjnr laszlo gaspar

    Whatever they do I know I will love it. iOS looks great at the moment and I wouldn’t mind if it didn’t change but if they do redesign it then I’m sure it will look great.

  • Samarjit Singh Mahurkar

    i really didnt pay 60 K for my iPhone and bloody 50 K for my iPad so that i could get this shitty OS like iOS 7.

    It seems like Apple had WINDOWED and SENSED the latest version of its OS.

    Mostly it is borrowed from Windows Phone 8 & HTC Sense 4.0.