Jony Ive

Apple’s ‘Designed by Apple in California’ promo video now on YouTube

In November Apple debuted a hardbound photo book chronicling 20 years of product designs. The book is titled “Designed by Apple in California,” and it comes in two sizes: small and large, priced at $199 and $299 respectively.

Alongside the release, Apple posted a promotional video by the same name on its website featuring voiceover from Chief Design Officer Jony Ive and a sneak peek into their design studio. And now the clip is available on YouTube.

Is Jony Ive no longer directly involved with iPhone and Mac product design?

In an article Tuesday titled “Pundits Believe Apple’s Jony Ive No Longer Involved in iPhone, Mac Product Design,” AppleInsider reports that journalist Jason Snell and Daring Fireball’s John Gruber speculated on a recent The Talk Show podcast that Ive, who is Apple’s Chief Design Officer, may be now more focused on architectural projects like the upcoming Spaceship campus and special initiatives such as Project Titan than industrial designs related to the iPhone, iPad, Mac and other consumer products from Apple.