Jony Ive

Apple’s ‘Designed by Apple in California’ promo video now on YouTube

In November Apple debuted a hardbound photo book chronicling 20 years of product designs. The book is titled “Designed by Apple in California,” and it comes in two sizes: small and large, priced at $199 and $299 respectively.

Alongside the release, Apple posted a promotional video by the same name on its website featuring voiceover from Chief Design Officer Jony Ive and a sneak peek into their design studio. And now the clip is available on YouTube.