Renowned industrial designers Jony Ive and Marc Newson have designed a $150,000-$250,000 diamond ring for a Sotheby’s auction. Featuring 2,000 to 3,000 facets, it was created by removing material rather than adding.
The inaugural recipient was the late Professor Stephen Hawking while Apple’s design tzar is the second recipient of this award, created last year to recognize contributions to social discourse and STEM fields.
In November Apple debuted a hardbound photo book chronicling 20 years of product designs. The book is titled “Designed by Apple in California,” and it comes in two sizes: small and large, priced at $199 and $299 respectively.
Alongside the release, Apple posted a promotional video by the same name on its website featuring voiceover from Chief Design Officer Jony Ive and a sneak peek into their design studio. And now the clip is available on YouTube.