Just in time for The Oscars, Apple on Sunday aired a new television commercial for the iPad during the Academy Awards broadcast. Conveniently titled “Hollywood”, the app via a “lights”, “camera” and “action” sequence takes us through a series of programs for filmmakers, as well as various movie and video editing applications from the App Store. And in line with the previous two ads, called “Alive” and “Together”, this one also has some interesting subliminal messages…

Some of the apps featured in the commercial include Apple’s own iMovie, Bad Robot Interactive’s awesome movie effects program Action Movie FX, but also Apple Maps and iTunes Store apps and clips from Hollywood action movies.

I love that virtual clapperboard app.

Samsung also aired its own commercial during the broadcast that features director Tim Burton, here it is right below.

Which ad is better, in your view, Samsung’s or Apple’s?

  • thepies


  • iPad is still the star of the whole video!

  • Damn. Nice.

  • Rickm_jr

    I don’t really like the way they’re doing the ads now.

  • TesticularFortitude

    I wish Apple would focus more on specs and not on all the cool apps you can actually run on their devices. It’s more important to me that my device have a quad core processor(even if it stutters) than a dual core that’s as smooth as butter.

    My Xoom may stutter and shake like Michael J. Fox, but when it was released, it was a monster(on paper).

    • It’s hard to detect sarcasm through text. So, sarcasm? If so, well done!

    • you are making no sense at all

  • It’s nice to see them change up the ads a bit, they aren’t bad. They’re refreshing.

    • Kurt

      but they only show apps. not one feature of the ipad.

      • This is true, I’d say because the focus of the ad was towards film makers as it was aired during the Oscars. See the correlation?

      • Kurt

        Funny how you never saw the correlation of this video to all others. It’s the same. Go look. Apple has a YouTube channel. They only put apps in the commercials.

      • I told, what you said is true. But that’s how advertising works for the iPad. Most people use it to immerse themselves into the on screen content. If it didn’t have a whole bunch of really cool applications, then it would be bland, as some have responded to you already with.

      • pawfyd

        If not the apps iPad would be useless. They are the biggest feature.

      • Kurt

        But apps are not features

  • 笑傲江湖


    • Z3r0ViP

      NO CHINESE COMMENT! just no…

  • Irfan Tarique

    waiting on iOS 7, so that i can make a move and finally buy one of these iPhones

  • AndroidRules


  • Fuck these ads are annoying as fuck