Apple TV launches in India

By , Feb 19, 2013

apple tv ui

Apple’s handset sales in India have quadrupled and now the company has expanded its presence in the 1.25 billion people market by launching its third-generation Apple TV for Rs. 7,900, or about $150. The set-top box costs $99 in the United States, but Apple’s products typically command a premium in BRIC countries due to high import taxes and VAT.

After launching the iPhone 5 in India in November 2012, and as a prelude to today’s Apple TV launch, Apple in December 2012 officially launched the iTunes Store in 56 new countries, including India…

Surprisingly enough, Apple PR did not issue a press release announcing the news, but BGR India was able to spot the new Apple TV product page on Apple’s India web site which includes graphics advertising Bollywood movies on the India iTunes Store.

The App Store and iTunes Store now allow India’s consumers to buy iOS apps, movies, music and television shows with the local rupee, rather than only U.S. dollars.

An Apple India representative told ThinkDigit that the company is currently looking to add local content streaming services like it recently did in Germany, by partnering with Indian content providers. The publication names numerous other HD media players in India, including Asus’ O! Play Mini, Amkette’s Flash TV HD and the WD Live HD.

We still have no word on Apple Stores that have long been rumored to arrive in India.

Last we heard, Apple was stuck in negotiations with local authorities over sales policy because up until recently, local governments in the country didn’t allow foreign companies to fully own and operate single-brand retail stores within India’s borders.

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  • tggt00

    what about htc? O_O

  • FlamingOzone

    I was going to laugh

  • Guest

    its “” not “RS” any longer

  • kumar714

    its “its “₹” not “RS” any longer

  • http://www.facebook.com/dany.quirion Dany Quirion

    1,25 billion ppl market? 1 out of 10 can afford it o.o

    • http://twitter.com/rlmeena Roshan

      1 out of 10000 will buy it because of better and cheaper alternatives.

      • http://www.facebook.com/dany.quirion Dany Quirion

        Cheaper? 100$ IS ABSOLUTLY NOTHING LOL.. You know what they say, you pay for what you get

      • http://twitter.com/rlmeena Roshan

        You can’t just bash every company in this world (except Apple) that they produce crap. We have TataSky which is ~$35 USD and it’s quality is top notch. The other issue is support services. Since TataSky is local company they have services in nearly every small town but Apple does not have single service station in whole country.

  • http://profiles.google.com/preetvarunsingh PREETVARUN SINGH

    Welcome to India Apple TV !!

    You emphasise 1.25 billion as if 1.25 billion are sitting ready in India to buy Apple Products.

    PS:- We Indians have long back crossed even 1.25 billon mark :p

  • http://www.facebook.com/profile.php?id=1328808990 Bhuvan Kalra

    Hell yeah! :D

  • http://twitter.com/sivkai Siv

    What use is an Apple TV when 3/4 of the Indian population do not have a TV or at least one with HDMI connectivity?

    This is good news for India’s 1% (most of whom have acquired their wealth unethically) but no news for the 99%.

    And before you hate, I am Indian. Just speaking the truth.

    • FlamingOzone

      I HATE YOU!!!!!!!!!!!!!!!! ARGH!!!!!!!

    • http://www.facebook.com/kenrick88 Kenrick Fernandes

      I’m pretty sure you still live in some rural village. Open your eyes young man and look around you before you talk crap – from india

      • http://twitter.com/sivkai Siv

        Haha, I don’t live in a rural village in India. I live in London.

        But fine, I’ll open my eyes. What exactly should I look at that will convince me I’m wrong?

      • Indian

        Look outside kid. India is changing .

      • http://twitter.com/sivkai Siv

        Yes, it may be “changing” but it hasn’t “changed”. There is a long way to go.

    • H5ire

      Living in London talking about India?
      NOOB..!! GTFO..!!

      • http://twitter.com/sivkai Siv

        It only takes common sense and basic world knowledge to know that India suffers vast inequality. You are showing disrespect to all those Indians in poverty by pretending they don’t exist.

      • FlamingOzone

        I can see that you’re a very mature adult

  • http://www.facebook.com/living4angel Pankaj Rana

    i dont give a fck about the population n other annoying stuff, i just know that i live in new delhi, india and my every 2nd friend use an Apple device (iPhone users r more, i know at least 50 friends of mine in my locality as they already have an Apple device right now). Apple Tv is here now, so im buying it right now.. its just that simple.. :P