Apple TV companion

An interesting new Apple job listing has been spotted, indicating that Apple has “high-priority” next-generation Apple TV features in development. That’s an interesting choice of words considering Apple continuously refers to its $99 set-top box as a hobby business. And with recent talk of Apple about to update the Apple TV platform this fall with a software development kit for third-party apps and games, all of the pieces of the puzzle are starting to fall nicely in place…

From Apple’s job listing, via 9to5Mac:

The Apple TV team is looking for an experienced engineering manager to help deliver the next generation features for Apple TV. Bring your creative energy and engineering discipline, and help us bring the Apple experience to the Living Room.

The ideal candidate will lead a team of engineers tasked with developing “exciting new features and functionality” for the Apple TV.

Apple during the holiday quarter sold two million Apple TV boxes, with CEO Tim Cook telling analysts on a conference call that the device remains “an area of intense interest for us.”

He said:

I tend to believe there’s a lot we can contribute in this space. We’ll continue to pull the string and see where it leads us.

Analyst Peter Misek called for a March Apple TV-related event, but a single “nope” from the well-connected Jim Dalrymple of The Loop shot down his prediction. Speaking of which, Buster Heine of Cult of Mac put together a nice history of Peter Misek’s horrible Apple predictions.

iTV mockup (AllThingsD 002)

If you were thinking about jailbreaking the latest Apple TV 5.2 software, FireCore has updated its popular aTV Flash (black) software suite to support the new firmware.

There are plenty of reasons to jailbreak the set-top box, prime being its scarce content sources limited to iTunes media, in addition to a few free and paid-for video sources, like YouTube, Netflix and Hulu Plus, to name a few.

HBO last week updated its Go iOS app with AirPlay streaming to let subscribers stream HBO shows from their iPhone or iPad to their Apple TV over AirPlay.

Another jailbreak tweak called UnrestrictPremium solves that problem by tweaking iOS to allow AirPlay mirroring or HDMI output in apps that restrict this feature, like Amazon Instant Video, DirectTV and HBO Go.