Apple refreshes MacBooks, slashes prices

By , Feb 13, 2013

macbook pro retina eye

Apple Wednesday morning announced it has refreshed Retina MacBook Pro and MacBook Air configurations with faster processors and lower price points. The 256GB 13-inch MacBook Pro with Retina display is now a $300 cheaper and has an upgraded processor and its entry-level 128GB counterpart now costs $200 less. Two 15-inch Retina MacBook Pros have also received a slight specs bump up. The MacBook Air is now a $100 cheaper. Full details right after the break…

According to a media release, the 13-inch 256GB MacBook Pro with Retina display has been enhanced with a 2.6GHz quad-core chip, an increase from 2.5GHz, and is now priced at $1,699, down from $1,999 for a cool $300 saving.

The entry-level 128GB model now costs $1,499, down from $1,699 for a $200 saving.

The entry-level 15-inch MacBook Pro with Retina display now sports a faster 2.4GHz quad-core chip, up from 2.3GHz. The high-end 15-incher now has a 2.7GHz processor with 16GB of RAM (previously 2.6GHz).

Prices of both 15-inch Retina notebooks remain the same as before.

As for the MacBook Air, the 13-inch model with 256 gigabytes of flash storage is now priced at $1,399, down from $1,499 for a $100 saving.

According to MacRumors, the top-of-the-line non-Retina 15-inch MacBook is no more, leaving only the base model starting at $1799.

Customers can still configure the low-end model with all available options, meaning that the previous high-end configuration is still available, but it is no longer being promoted separately as a stock machine.

Apple said that the new refreshed computers are available starting today via its online store. The US online store wasn’t updated with the new prices at the time of this writing.

Additionally, people who’ve purchased a Mac notebook in the past two weeks can exchange it for one of the new models, free of charge.

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  • Litchy

    These Retina Macbooks look so sexy! Nooo… noo I don’t need one… so I won’t buy one! Or will I? :/ :D

    • http://www.facebook.com/usermoraes Rodrigo Moraes

      got a 15″ to sell, never opened.

      • http://aisjournal.com/ Aminul Islam Sajib

        I’m looking for one. Too bad I’m way too far from the US.

  • Dan

    Way too expensive for my taste, but it’s a sexy device for sure. Although I’d rather build a super PC for that price.

    • Falk M.

      Well, comparing laptops to desktops seems a little odd to me.

      • Dan

        To me pc/laptop is similar :)

      • aleonell

        I’m glad you carry around your custom built PC must be really comfortable.

      • Dan

        Wow never thought I’d have to justify a comment this much..

        All I’m saying is, FOR THE PRICE, I would rather have high end PC. I’m not saying I carry my PC around like some piece of overweight luggage. Also if I had a laptop it would be used at home anyway, since I have a PC in my office.

        It’s like saying for the price I’d rather go to Mexico. Some people need to relax. And by the 18 ups I got, it seems others think they would rather do something else with that amount of cash.

      • Falk M.

        Chillax dude, I did get that. :)

        Just saying that you can’t expect a laptop to be as cheap as a desktop.
        And well, you know, I did go with an iMac over a Macbook Pro myself, but that’s another story.

        I think we all actually agree, so yeah, let’s end the drama here. ^^

      • Dan

        hah wasn’t directed at you, just seemed I got piled on for an innofensive comment, especially with that dude that hates me and comments lol

      • Falk M.

        Yeah, I read those examples of glorious human behavior after I replied to you by scrolling down a bit…
        What’s even “funnier” is that one of them got 5 upvotes…

        Damn, I swear, way too many go online when they are in a really bad mood, which isn’t bad by itself, but they go where they can leave comments and piss on others.
        FFS, people, learn some respect.

    • Raj

      Get the hell out from here. I hate you and comments….

      • Dan

        Everyone has a right to comment. Good day to you sir.

        Ps. Learn to write proper sentences

      • Raj

        Good Day to You Too, Sir

    • DorianK

      an with a retina screen? unlikely.

  • shinx2ran

    well, 13″ 2.9GHz MBP non retina display looks more sexy

  • Yassser

    I think that there’s been a mistake. The 13″ MacBook Pro Retina has no quadcore chip.. it’s a i5 dualcore 2,6 GHz

  • http://www.facebook.com/linton.findlay Linton Findlay

    why would you get the top spec 13″ over the 15″ bottomline for just £100 extra. it has better graphics and quad core over dual core

  • a smit

    i really, really, really hope they dont start ditching their ‘regular’ MBP’s as upgradeability is the #1 reason I would pick it over a retina model

  • http://twitter.com/andyxbaka Andy

    WAHHH! They took down the 15″ Higher Class Normal MacBookPro. D:
    Why Apple… Why…
    Oh well, I already have my MBP 15″ from 2011 xD

    • phatmanjr.

      and mine from 2012

  • http://www.facebook.com/fameal Facundo Ameal

    But MacBook Air 13″ 256GB used to have an Intel i7, now it has an i5. I think that’s the reason for the price drop.

    • iHamzaDev

      No, the Air’s didn’t have i7. They still had i5 processors and still do.

      • http://www.facebook.com/rsaint67 Roque Santos

        They did have Airs with i7′s. You can still pick one up on their website, albeit older and refurbished. Research before you try and negate the claims of others.

  • sambuzzlight

    what’s the difference between pro and air? i am tempted to buy the 11″ or 13″ inch macbook air if apple ever releases them

    • Guest

      The Air is thinner.

      • sambuzzlight

        thanks, basically lighter too then

    • aleonell

      The speed and graphics are a big difference. The pro Also has a retina display

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    wow this is big as hell…. add a $200 student discount to that an you are golden… ii will be skipping all these though since my 2011 13inch MBP works fine still