As I whined recently, the Android version of Google’s free of charge Shopper app was updated with new holiday shopping features on November 8. Today, at last, the iOS build has received some way overdue love. Just like Tuesday’s Gmail and YouTube updates, the refreshed Shopper app represents a major overhaul. It boasts a faster and cleaner interface focused on bigger product photos and has a few enhancements that will help you survive the holiday shopping frenzy.

There’s an all-new screen listing sales promotions, GoodGuide ratings, an improved search with image-centric results, the new sales screen that lists special offers and sales promotions in your area and support for push notifications for new content and features…

According to Google, four out of five mobile phone and tablet owners plan to use their device for holiday shopping – for comparing prices, locating nearby stores, and searching for coupons.

Google’s pitch:

Google Shopper helps you find information on millions of products. Google Shopper recognizes products by cover art, barcode, voice and text search.

You can find local and online prices, reviews, specifications, videos, and more to help you make the best purchasing decision.

With one click you can save items to your shopping list and share with your friends.

Here, two more screenies.

Google Shopper 3.0 release notes

• new UI with faster navigation and bigger images
• discover sales and special offers in your area from the new sales screen
• search for apparel and accessories more effectively with image-centric search results
• make more informed buying decisions with GoodGuide product ratings
• get great deals online with retail promotions
• find out about new features and content with push notifications

Unlike the new versions of Gmail and YouTube, the Shopper app doesn’t come with a brand spanking new icon.

Google Shopper is a free download from the App Store.

Android users can download the program straight from the Play Store.

By the way, Google also pushed a major update to Snapseed, the popular iPhone photography app it acquired back in September. Previously a paid download costing five bucks a pop, Snapseed is now totally free and it’s made a jump to Android as well.

What’s your position on using the Shopper app for researching holiday gifting ideas?