Oh, boy: Oprah tweets Surface raves from an iPad

By , Nov 19, 2012

Billions of marketing dollars can’t hide the obvious disconnect and lack of creativity plaguing Microsoft’s PR department. Windows Phone commercials are boring as hell, annoying, heavy on celebs and short on imagination. And now comes this. Oprah tweeting her love for the Surface this morning isn’t out of character: she’s well-known for endorsing stuff.

It reads: “Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings”. She unfortunately sent that tweet, which Microsoft’s Corporate Communications immediately retweeted, from her iPad.

I know Oprah hosts regular giveaways of favorite products, but boy did that stupid PR stunt backfire. Besides, she previously professed her love for Apple’s tablet to the whole world. This is nothing if not way too clueless marketing on Microsoft’s part. Speaking of clueless…

Here’s Oprah’s tweet.

And this is Oprah in 2010 calling the iPad her favorite thing ever.

To her credit, she did put the Surface on her list of “Favorite Things” for 2012 and said Microsoft’s tablet “felt like a Mercedes-Benz to me”.

My formed boss nailed it.

In additional tweets, Oprah opines that picture seems sharper on Microsoft’s tablet and says that “keyboard is easier for me on Surface”.

Right.

I guess she didn’t get the memo.

And speaking of clueless, the title of the ‘Most Moronic PR Stunt of the Day’ goes to RIM CEO who ‘leaked’ a BlackBerry 10 device.

Too bad it looks awfully staged.

The boyish-looking CEO shamelessly waived an unreleased BlackBerry 10 device at a Lakers game opening, superficially oblivious to pro camera crew surrounding him.

Stay classy, RIM, stay classy.

To marketing freaks who can’t get enough of Mad Men: don’t miss out on Greatest Movie Ever Sold, an eye-opening documentary about branding, advertising and product placement. The entire thing is financed and made possible by, well, brands, advertising and product placement.

Here, a quick trailer.

Back to Oprah…

Is there anything we can learn from today?

Sure.

You should never take shopping advice from celebrities!

Note: I could be in a whining mood today because I skimped on my dose of awesomesauce.

Thoughts?

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  • http://twitter.com/franklylife Frank Anthony

    Just wondering! Ok, Keyboard is easier for you on Surface” and still typing it using iPad. Really?.. Now, who you fooling? Microsoft or yourself?… Hypocrite.? Plz Ma’am

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      $$$$$$$$$ makes anything happen

  • http://twitter.com/sivkai Siv

    Agree with you completely. Fat hag Oprah does what ever she is paid to do. Quite shameful that she is falsely misleading her sheep followers into buying the Surface.

    • ExRoot

      SHEEP FOLLOWERS! Are you kidding me? That’s what I’ve been calling Apple followers for a few years now.

      By the way your comment was vile. I’m not a fan of Oprah but as an adult and parent I wont not go that far.

      • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

        wont not? And you are a parent? Yes the future of our country is even more screwed than I had feared.

  • http://twitter.com/Sawsadistic Jigsaw

    Ehh. So what if she likes the surface, all celebrities sell out to advertise products. It’s not new.

  • CollegiateLad

    How did it backfire? I tweeted how awesome I thought my iPad mini was from a PC.

    • http://www.facebook.com/reedkitch Reed Kitchens

      That’s not really the same thing.

      • CollegiateLad

        What if I tweeted how cool my iPad mini is from a kindle fire, is that the same?

      • http://www.facebook.com/profile.php?id=568052448 Raven Woods

        She already owns an iPad or two or three…the point is, maybe she hasn’t made the transition or she never will. The thing is, one can own multiple brands of Tablets!

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        and she will use her ipad more.. cause its the damn best

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      FAIL+

  • mrweid

    Just don’t like those ppl in entertainment business. They said whatever they want and get paid what ever they asked This society is so freaking corrupted.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      thats called human nature

  • http://twitter.com/ndyck14 Nathan Dyck

    This post is based on incredible stupid logic. Did you consider the scenario where she likes BOTH products… :O

    • ExRoot

      Can’t like both on this site. It’s Apple or nothing. Post anything else and they flame the heck out of you.

      • MagicDrumSticks

        Which is funny because on android sites, people still think its ok to like both platforms. I guess apple fanboys have to hate on android to make their e peen seem larger

  • shar

    Why can’t I find the “via Twitter for iPad” in my pc, iphone or ipad?

    • http://twitter.com/Androcx Andy Rocafort

      I think he used Tweetbot for Mac because he used Pixelmator for editing.

  • http://twitter.com/unbeliever008 Jae. Just J.

    I think you’re totally on the rag today for this really childish rant.

  • http://www.facebook.com/CMak70 Chris McOmber

    I think I know what happened. She would have used her SURFACE to tweet, but after using it for two days it froze up from all the spyware, adware, and worms. What did you expect from a Microsoft product?

  • Yujin

    Hey money is money and OWN needs money she just gotta do what she has to do. Lol

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      up i drive a beemer but if they payed me to say mercedes is great i would hahah

  • Mary Ryan

    haahahahahahaha

  • macboy74

    Wow Microsoft must be paying here a lot of money because no one likes this thing. I mean I returned mine after a week.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      i used it for an hour in the store and it sucked and will be dead like the zuun very soon.

  • http://twitter.com/w_leech Wembley Leach

    Nowhere in her tweet did she say that she uses the Surface. She only mentioned buying a few as gifts. I don’t see the big deal, or why there’s a need to call her a hypocrite.

  • Mcsquared

    A lot of people commenting here need to get a life and understand that a billionare ,who probably has multiple of each and every gadget she wants, tweeting from one tablet that she is a big fan of another tablet, whether or not its the truth, isn’t a misdemeanor, and she’s not “scum” for doing this as some of the people here are insinuating.

    What if she tweeted that she loved her new iPad mini from a surface tablet? Would you guys still be bitching..

    Grow up.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      point is she was using the best tablet to talk about a crappy tablet.. its funny

      • Mcsquared

        Its funny that you think thats funny.

  • Latinpride011

    If they paid Oprah for that advertisement then you would think it would be better to actually tweet from the product you “so call” say is a Mercedes

  • http://twitter.com/doubleaa25 Adham

    I don’t get why this is such a big deal.

  • MagicDrumSticks

    Wow Christian, your articles get less professonal by the day. Maybe when I start up my own company, you can come work for me at a starting position.

    • http://www.facebook.com/profile.php?id=568052448 Raven Woods

      If he is getting unprofessional, why would you want him in your company?!

      • MagicDrumSticks

        So I can teach him

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    rim is dead… and android sucks… folks love to talk about android.. but they use iphones and ipads and want iPhones and iPads more than any android devices..

    • MagicDrumSticks

      Lol nobody is listening to you loser. Ultimate fanboy with a non existant voice.

      • Lordthree

        Talking to yourself?

  • maurid

    Bitch bought 12 of ‘em.

    • Lordthree

      Sure she did…

  • http://twitter.com/benjirogue Quotes

    She now uses her iPad for twitter only