The iPad mini means ‘very tough’ holiday for Windows 8 sales

By , Nov 2, 2012

Yes, the iPad mini is indeed going to be competitors’ worst nightmare. But Apple’s new 7.9-inch tablet won’t be terrorizing Android tablets as much as the last vestiges of PCs – many now with Microsoft’s new Windows 8. On the eve of sales of Apple smaller tablet, the Sterne Agee analyst said Apple has its bulls-eye on PCs and Windows. Clarifying his earlier “nightmare” comment, Wu said observers who believe the new device is chiefly aimed at Android tablets such as Amazon’s Kindle Fire HD or Google’s Nexus 7 “miss the point”

“In particular, we believe this could end up being a very tough holiday season for Windows 8,” Wu told investors, according to AppleInsider. Microsoft’s Surface RT, the software giant’s latest attempt at getting tablets right, should be especially nervous. The Surface’s $599 price tag is “arguably overpriced” compared to the mini’s $329, the analyst claims.

Wu dismissed concerns that the $329 mini is overpriced, calling such nail-biting “overdone”. Indeed, in the iPod mini and iPod nano there is precedence for Apple introducing a new member of the iOS device family. Both initially seemed too pricey. Both the iPods sold well, because they offered “high quality at a reasonable price”, Wu writes.

There is something to be said for high quality trumping low prices. Apple is not trying to compete in the bargain basement class of computer sales. In some ways, the iPhone maker has made design and ease-of-use features of its products as much as a touchscreen or how many pixels a device’s camera offers.

In the end, it doesn’t really matter whether the mini threatens mostly Android tablets or Windows 8 PCs. For Apple, the mini fills a void which allowed competitors to rule. Until now, if you wanted a smaller tablet, you had to buy Android.

That’s changed now.

What say you?

Will the iPad mini steal some sales originally meant for Microsoft or Windows 8 PCs?

  • Share:
  • Follow:
  • FabianPVD

    Will the iPad Mini steal some sales? For sure. I love Windows, but frankly I don’t think I could bother to use Windows on a tablet like the Surface RT, it’s just not my preference for Windows.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      TOUCH SCREEN ARE GREAT FOR SIMPLIFIED control tasks but a pain for complicated UI interactions this is a fact that no one wants to accept yet..

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        gaming on a a touch screen fails because there is no tactile interaction which means its impossible to know the position of you fingers on the controls which is what actual controller devices are imperative for playing complicated fast paces arcade stile games..

  • http://www.eraser.org B. Braun

    If you have an Apple device with iOS you’re gonna get an iPad Mini. If you have an Android device, i think you’re gonna get a Nexus 7 or 10 or whatever. All other migth think about if they want a cheap one, or one that works with your Computer, and if this Computer has a Windows 8 on it, sure you might buy an W8 Tablet or Surface.

    • http://www.unitedworx.com Paris Paraskeva

      Not quite true, I happen to come across many people with android phones getting iPads instead of androids! There is a reason to that! If you have a 4.7″ android phone and get a 7″ android tablet you will think of it as a bigger phone without a phone since most apps will be scaled up phone apps and not completly redone for the android tablets. So getting a 10″ and even an 8″ iPad might make a lot of sence if you have a big android phone!

    • Dan

      Not true at all. I have a GS3 phone and an iPad. iPhone simply does not do it for me while I find the iPad far superior to any android tablet out there. And this is opinion, not fact. Just thought I’d throw out there before I get thumbed down.

  • abujafer

    I doubt it. Someone contemplating Windows 8 tablets won’t change their mind based on the mini; it’s a completely different market, similar to saying “The launch of the iPhone 5 will affect iPad sales.”

    Plus, someone looking for a small tablet WILL look at the Kindle HD/Nexus 7, not the Nexus 10/Surface RT/iPad 4th gen. Personally, I’d argue the Nexus 10/4th gen iPad are much larger threats to Windows 8, by FAR (not even comparable) than the mini. The way you should look at it is, “If [Device A] hadn’t been released, would [Device B] sell more/less?” Just look at how Kindle HD sales spiked after the announcement of the mini, it’s obvious what people are looking at when considering a mini, and that’s not 10inch+ tablets.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    anything with an apple log means tough times for the competition,,,,lol humans just love apple no matter what… down side of all this unconditional love is that apple is getting boring and sloppy due to lack of real viable competition

  • http://www.unitedworx.com Paris Paraskeva

    What will harm windows surface is windows laptops as well, ppl might think twice buying a surface if hey can get a laptop for the same money! Bigger screen bigger keyboard why bother with yet another “netbook” which won’t even run desktop application and ill need its own version of any software?

    I think the problem MS will have if what they have actually been trying to do. Desktop and tablet OS looking too similar! If someone wants to stay in the windows camp they will opt for a new laptop not a tablet.

    Many people buy iPads these days instead of a new laptop since all they do is Facebook, Skype and surf the web! So ipad will serve them well and they will get rid of all the complexity of maintaining a windows pc trying to cope with antiviruses, spyware, 10 toolbars installed fom diff software in IE etc etc etc

  • elfegobacasl

    hi, TU seems not to work with iPad mini on iOS 6. shows up with ? mark on left panel, keeps spinning wheel. device model = MD531/A – invalid. Installed Firmware Version = blank. ecid is ok, i guess. SN is ok.. but still stays with spinning wheel when try to save. Hlpe please….