Amazon takes on the iPad mini in homepage ad

By , Oct 29, 2012

With the release of the 7.9-inch iPad mini this week, Apple will essentially be entering Amazon’s home turf. You could argue that Apple still dominates the overall tablet market. But with two years of Kindle Fire sales under its belt, Amazon owns the 7-8-inch tablet space.

And as you may have guessed, it’s not prepared to concede any of that space to Apple without a fight. Over the weekend, people started noticing that Amazon had placed a comparison chart between the iPad mini and its Kindle Fire HD, front and center on its homepage

Talk about valuable ad placement. Though I couldn’t find an exact figure, Alexa says that Amazon.com is the 10th most popular website in the world. That means that millions of people are visiting the site each day, and are now seeing the above Kindle Fire-iPad mini ad.

In addition to the ad, Amazon also included the following quote from a Gizmodo article on the iPad mini:

“…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more and accusing others of compromise? Ballsy.”

Admittedly, the ad is fairly accurate. The display on the Kindle Fire HD does have a higher resolution than the iPad mini’s, and I wouldn’t be surprised if the Fire’s stereo speakers sounded better. And, if we were just looking at Wi-Fi models, the Kindle Fire HD is $130 cheaper.

But if we really wanted to make a pros and cons list for the two tablets, we would have to include things like build quality, user experience, and app selection. I mean, I could make an old tube TV sound better than a new LCD TV if I could just cherry-pick certain features.

In the end, however, it matters what consumers think. And this ad could certainly help Amazon nab any visitors who were on the fence between the two tablets. In fact, it already announced that the day after the iPad mini event, it sold a record number of Kindle Fire HDs.

On the flip side, we should find out later today how the iPad mini launch weekend went for Apple. And according to its [US] website, it completely sold out of all initial [Wi-Fi-only] iPad mini pre-order stock during the 72-hour span. So the figures should be impressive.

What do you think of Amazon’s Kindle Fire HD vs. iPad mini ad?

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  • Tr1pTr0p

    Apple seems to have forgotten that people who are in for an affordable 7-inch tablet, usually don’t want to spend more than $300 on one. Plus, when you look at the raw number of features, the Fire wins by a long shot. If you want to pay an expensive Apple tax and spend 70% more on a tablet with worse hardware, but with better “build quality, user experience, and app selection”, then go right ahead. But don’t even try arguing how it will be better for my grandma who only wants to watch movies, read books and occasionally check news. Lets be reasonable.

    Kindle Fire. :)

    • CollegiateLad

      You can have your ford focus… I’ll stick with my corvette.

      • 4p0c4lyps3

        Lol, well put. Some ppl possess no standards.

      • Tr1pTr0p

        Why would my grandma get a Corvette if she only needs a Mini? She could as well get a BMW X5, but why in the world should she waste her money if she DOESN’T NEED IT? Apparently I have a rich grandma. Anyways…

      • 4p0c4lyps3

        I’m almost certain this is about which tab is superior, not ur damn grandma.

      • Tr1pTr0p

        Like I said in the other comment… This is not about my grandma, but what a consumer wants. I’m only using my grandma as an example of a consumer.

    • Curtis

      Name one thing the Kindle Fire can do that the iPad Mini can not besides the screen resolution, and i will show you plenty that the mini has that the Fire certainly does not. The price is steep but worth it in the end.

      • 4p0c4lyps3

        Most ppl buy junk, then parade their garbage shyt around like it’s the best money can buy. Why? B/c tht’s all they got. Losers pride, I guess.

      • Tr1pTr0p

        People buy cheap things either because they DO NOT NEED the expensive ones, or because they cannot afford them. You seriously need to get your rich head out of your ass.

      • 4p0c4lyps3

        I’m by no measure condemning anyone for buying a kindle. Makes perfect sense for most. But in the end it is a junky tab. U get what u pay for. All I’m sayin.

      • Tr1pTr0p

        Something being junk is completely subjective. Here’s another example. If I need a phone for phone calls, and phone calls ONLY, even a Nokia 3310 will suffice and I’ll be satisfied. You may consider it to be junk, but that is because it doesn’t meet your standards, not mine. So don’t jump to conclusions.

      • 4p0c4lyps3

        Not my standards, industry standards. My opinion means nil.

      • Tr1pTr0p

        And what the HELL do industry standards have to do with ANYTHING in this discussion? Stop rambling. Do you even know what industry standards are?

      • 4p0c4lyps3

        (Sarcastic claps). Sorry but I have to rofl on tht one my friend. Lol, industry standards. Wht else is there?

      • Tr1pTr0p

        Well, among others, there are personal standards, you fing robot! You can read about industry standards here: (en wikipedia org/wiki/Technical_standard) and educate yourself. For example, industry standards have to be met in order for a device to get FCC approval, etc., etc..

      • 4p0c4lyps3

        Lol, going out of ur way quite a bit to misinterpret me? U kno exactly wht I mean.

      • 4p0c4lyps3

        How bout u meet me down behind the 3rd st 7-11. So I can give u a whipping of the highest quality industry standard. I foresee no less than 50 lashes with a finely crafted Italian leather belt. U feelin me?

      • Tr1pTr0p

        Nice to know where you work, or maybe live. Hey, I’m not judging, but I’m also not into S&M. There are websites for that, tho.

      • 4p0c4lyps3

        Lol. Good fun

      • http://twitter.com/ReynoldRaywhite Reynold-Raywhite

        Well u’ll be the most weirdo low tech people.. Even people that only wanna call still wants a cool good looking phone. Human have this pride needs, unless u don’t need n have one

      • Tr1pTr0p

        Name one thing my grandma needs on the iPad mini. If she doesn’t want apps, but only a great ecosystem, watch movies, read books and browse the web here and there? Why should she spend 70% more for features she is never going to use???

      • 4p0c4lyps3

        As I said before, this is about the superior product, not ur gd grandma.

      • Tr1pTr0p

        This is not about a superior product, or my grandma, but what a consumer wants. I’m only using my grandma as an example of a consumer.
        Answer this. If my grandma ONLY wants to watch movies, read books and occasionally browse the web… If the iPad mini and the Fire are both capable of fulfilling her wishes, why should she spend 70% more money?

      • Curtis

        I hope your not serious, because if your honestly baseing this debate off of your grandmothers opinion or decision you are seriously mistaken. An as far as ecosystem, apples ecosystem is by far the best, no comparison. It is the most simple an most intuitive. So your “grandmother” would benefit from that. Apple has even gone so far as to make it user accessible to any target market. Its added features for hearing impaired, and even eyesight that allows you to increase font size on ant part of the device. So as far as the “70% more”, the Mini is built for its many features, if your “grandmother” wants to read an do a little more she can do that as well. Its a choice, but im not going to buy a 200$ dollar over a 350$ product that does so much more simply because “your grandmother doesn’t use ever feature”.

      • Tr1pTr0p

        First of all, you need to read the entire discussion before commenting in the middle of it. If you read my comments below, you would see how this is not about my grandma, but what a consumer wants. I’m only using my grandma as an example of a consumer.

        “An as far as ecosystem, apples ecosystem is by far the best, no comparison.” Well, unfortunately for you, millions of Amazon users would disagree and argue how there is no match for Amazon. I don’t understand why are you trying to portray this as I’m forcing the Fire HD on you simply because of my figurative grandma? Get your little things together. I’m only presenting a figurative situation where my grandma wants a tablet for videos, books and occasional web browsing, and why should she spend $130 more for features she won’t use?

      • Curtis

        An i simply stated the facts that you you refuse to accept. An because the kindle has sold does not mean they don’t agree with me, it means the iPad Mini wasn’t accessible or released yet.

      • Tr1pTr0p

        Then why in the world did Amazon have record sales AFTER the iPad mini was announced? (www techradar com/news/mobile-computing/tablets/amazon-achieves-record-kindle-fire-hd-sales-after-ipad-mini-launch-1107944) Get your facts straight. And what exactly am I refusing here? You still haven’t answered my question. Why should my (figurative) grandma spend $130 more on features she is not going to use?

        I assume you have a desktop computer, so when you were buying it, why didn’t you go for an iMac and max out all possible options? Well, just look at what they’re offering! Could it be that maybe you don’t need 384351GB of RAM and 2TB of storage?

      • Trueeee

        Nothing your saying makes a the kindle a better product, you clearly must have not read what he said because he def kilt your argument.

      • http://twitter.com/ReynoldRaywhite Reynold-Raywhite

        Your grandma doesn’t cover the whole consumer criteria. Only a little percent of grandma like yours exist to consider buying a tablet in the market. Think twice to use an example

      • Tr1pTr0p

        Millions of “grandmas” who already bought the Fire would disagree. They may not have bought it for those exact reasons, but those who did buy it, apparently prefer it over the iPad mini. By that I mean those who jumped on the Amazon bandwagon after the mini was announced.

    • http://twitter.com/decio_crytek Décio Costa Arruda

      The kindle fire wins by a long shot?!? And worse hardware?!? Haha. You’re funny man. Apple A5 processor is awesome, although it might be theoretically inferior in clock speed, it is way faster than what’s found on the kindle fire hd, and you know what? I’ve got iOS 6, not android ICS instead of the latest version of android, I’ve got aluminum and glass, I’ve got top notch costumer support, I’ve got wayyyyyyy more TABLET OPTIMIZED apps than on the App Store of Amazon, and I know my product is better built, has the BEST multitouch technology, feels way better, and. Wow, my fingers are tired… Cameras… Good cameras at least. And even if the processor has a slower clock speed, it was designed alongside iOS, so you can throw a A5 processor and overall it will be faster than a 1.4GHz running any version of android, it just true…

    • http://twitter.com/zicario25 gabriel espinosa

      you suck

  • http://twitter.com/Mrozzy123 OžŹŷ

    Bastar*****

  • http://twitter.com/aineelGD ✘✘Aineel Nocum

    a bit of biased article.

  • http://twitter.com/Nicki_Danny Danny

    I think if I had created the Kindle FIre HD, I would have done the same as Amazon, but if people really think about the materials and iOS (with its user interface) then iPad Mini is way better than Kindle Fire, and that’s the main reason i’m getting one! Plus, the resolution on the iPad Mini is the same as the one on the iPad 2 (and let me tell you, I loved how iPad 2’s screen looked like!), so I can’t even imagine how brilliant that resolution is going to look like on a smaller display! Not to talk about the fact that many things the Apple’s device has, aren’t even mentioned in that ad so that is clearly unfair!

  • http://twitter.com/BoyyArianator Boy Arianator…

    Which do you think is better Sebastian?

    • 4p0c4lyps3

      Hope u meant tht rhetorically.

  • http://twitter.com/Jack_maredit Jackson Grong

    Ok Kindle Fire have a better display and maybe better spikers.
    But… everything else.. Is better on the iPad Mini.

    – Web Browsing.
    – Os Design.
    – Apps.
    – Games.
    – Build quality.
    – Cameras.

    I can go on for a week

    • Tr1pTr0p

      Funny how until five minutes ago everyone many were pointing out how they don’t need a back camera on their tablets, but now it’s suddenly a good thing. By the way, their front cameras are the same. www idownloadblog com/2012/10/29/amazon-homepage-ad/#comment-695178080

      • CollegiateLad

        Everyone? Lol

      • Tr1pTr0p

        You’re right, not everyone. But, unlike some, I have always supported the idea of having a back camera on tablets. I’m not one of those who said how retarded it would be to have a back camera on a tablet, and then when Apple implemented it, turned around and magically changed my mind.

        Back in the iPad 1 days, not having a camera was a good thing because, according to the fanboy apologists, nobody needed it. Now having a back camera is considered an advantage over a tablet with no back camera. (media comicvine com/uploads/11/115020/2426347-jackie_chan_meme1.jpg)

        Fanboys with double standards are funny as shit.

      • CollegiateLad

        What’s interesting is I’ve never taken a photo or recorded video with the rear camera on my iPad. But I’ve seen people using their iPads as cameras. Doesn’t it look a little ridiculous?

      • Tr1pTr0p

        It’s the same argument as that: “How ridiculous would you look while holding a Note 2 on your ear during a call?” Yeah, but how much time do you actually spend on your smartphone on phone calls? Do you spend more time on phone calls or consuming content which looks much, much better on a larger display, such as browsing the web, listening to music, facebook, youtube, etc., etc.. The same reason there’s a phone app on the Note 2, there are (should be) back cameras on tablets. They are incredibly cheap to implement anyway, and in addition to that, you never know when you might need it.

      • RarestName

        I never fail to chuckle whenever my friend answers a call on his Note.

        P.S. I do not dislike the Note

      • RarestName

        Not everyone thinks that the back camera is useless. I’ve liked the iPad 2’s back camera concept, because before capturing the shot, you can actually see so much detail that you’re going to take, and this is so much nicer to look at than the iPhone’s 3.5″/4″ screen. However, I’ve always disliked how poor the camera quality on the iPad 2. When the iPad 3 came out, I’m impressed by how nice the pictures are. So many people are hating on the back camera when the iPad 2 came out, and I’ve never understood why they think of that because most of them have not even used the iPad 2 before.

        “Who takes a photo with an iPad? LOL”

        “Look at that hipster taking a photo using an iPad.”

        “He looks ridiculous taking a picture with his iPad.”

        And suddenly, everyone’s starting to see how useful the camera on the big screen actually is.

        So, I liked the concept before it was cool. It’s odd.

      • http://twitter.com/decio_crytek Décio Costa Arruda

        N a 10″ tablet it would extremely awkward, but on a 7″ tablets it would be almost crucial.

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        i never ever use the back cam on my ipad3.. but im sure many folks do..lol its good to have

      • http://twitter.com/ReynoldRaywhite Reynold-Raywhite

        Well it’s not everyone and having camera is better than not having it? So it still a plus.. Kindergarten kids knows it

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      and the ipad mini has an apple logo on it and access to the 700,00 app appstor and itunes…

  • http://twitter.com/snakefeet86 jonathan helliwell

    do you take a hd tv that only shows one channel and poorley built or do you take a standard def tv with all channels and built to last oh and free upgrades and easy to use???

    • Curtis

      lmao exactly, theres no way anybody can make a tube tv sound better.

  • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

    do people really use the speakers on the device? i’ve always used headphones because whether it’s 1 or 2 speakers the sound is shit and never goes high enough to hear if there is any background noise or people around…so who cares about the speaker?

    i love amazon but they should at least be up front and state their build quality is inferior and that they are selling their device at a loss, whereas apple is not, and that is the main reason their is the price difference. if amazon were selling it at a profit, as it should, it would be much closer to the 329 of the mini.

    they should also be up front and advertise you are restricted to how much of your personal content you can store on the device. this version of the fire is like the first, at least i assume, and if so you only get 1 or 2 gigs of the total storage to put your own stuff on the device….the rest is restricted to what you buy from amazon. that’s a huge deal breaker right there. they also need to be more up front in advertising that you are stuck with ads on the lock screen and the home screen. another HUGE deal breaker. we have ads forced down our throats at every turn these days and the last place i want it is on an expensive tablet or phone. so there are MANY ways in which amazon loses out on this one.

  • fan boy

    previously I used to love Idownload blogs articles but over the last few days dont know why but the articles are always biased towards apple and its as if that apple pukes this blog author is going to say it puked for customer experience and everything else in the world is a piece of shit.

    I personally use a iphone 4s and Ipad 3 and I know the user experience shit of having to upgrade to ios 6 and screw up and of apple customer service so who are you trying to bluff here.

    previously apple products reeked of innovation so you were unbaised but over the past year or so its nothing but just upgrading or so and you dontt have anything to cover for so trying to make other products look like shit

    face it its over for apple without steve jobs what happened in 1995 is going to repeat in coming 3 yrs.presently products are selling purely because of brand name”APPLE” thats all no innovation ipad mini clearly shows it.Google had this search assistant,facetime(asstime),icloud all these features a long time and they are also targeting retina dis with google nexus 10.its just apple knew a few marketing strategies and just changed the names for the features with fancy names and sold it thats all.

    Those details on their website are fake.just like iphone 5 (Which alos u tried to cover in a fucking biased article).How long will you try to fool us asshole.

    Yours Truly,
    Apple fanboy.

    • http://www.facebook.com/sanil.chitrakar Sanil Chitrakar

      That’s exactly what i feel about apple. After iphone 4S and the new ipad everything is disappointing. (Iphone 5, ios6, and expensive ipad mini)

      • MarcPhilippeB

        Why is the iphone 5 disappointing? Ever hold one in your hand!? Its incredible

      • http://www.facebook.com/sanil.chitrakar Sanil Chitrakar

        Of course i’ve hold it. Iphone 5 are sold everywhere in japan. It’s very light. It felt like i was holding a dummy of phone not the actual phone. I liked the feel of 4S in my hand more than iphone 5.
        Iphone 5’s narrow width screen is disappointing. No new innovation is disappointing. Its like buying a slim and light version of iphone 4S

      • queen_ir3ne

        Omg, this is so true. I was highly disappointed when I held the iPhone 5 in my hand. It felt so fake. The white one, surprisingly felt a tad bit heavier than the black, but they felt so cheap.
        The 4S was amazing if you ask me. The glass was beautiful. I would have preferred that build be maintained for the 5.

        Apple really needs to step it up. Innovation is not there. The mini disappointed me just as much.

      • MarcPhilippeB

        And ios6?? Just because of Apple maps?

      • http://www.facebook.com/sanil.chitrakar Sanil Chitrakar

        My jailbroken iphone 4S ios 5.1.1 has a lot more useful feature than your iphone 5 ios6. That’s why iphone5 and ios6 are disappointing. And need i say anything about its map.

      • MarcPhilippeB

        does that say anything about the product?? no!! 300 million other people have an iphone that’s not jailbroken, so, the iphone 5 is truly better than the 4s.

  • shar

    “old tube TV” vs “new LCD TV”? and in the same article where Kindle’s higher resolution was mentioned as a fact!

  • CollegiateLad

    Amazon conveniently forgot:

    – no cellular option
    – little to no international content
    – movies available only in two countries
    – hardware only available in 7 countries
    – piss poor tablet apps
    – cheap plastic
    – no rear camera
    – no dual band wifi
    – crappy build quality
    – no airplay
    – no 1080p video recording
    – no 5 megapixel camera(oh, I already said that…lol)
    -ugly
    – less viewing real estate
    – we won’t even talk about the crappy multitouch

    The kindle should probably be $99.

    • 4p0c4lyps3

      Once again, spot on.

    • MarcPhilippeB

      You put it in a nutshell! That’s exactly true, thanks!

  • 4p0c4lyps3

    In the end, I’d b willing to bet tht the old iPad 2 display is still more eye pleasing than the kindle’s ‘HD’ display.

  • MagicDrumSticks

    Build quality, app selection Really iDB? The articles on this blog used to be good.

    Now they are just sad and desperate. I come here for the laughs anyway.

    • Tr1pTr0p

      People don’t choose small tablets only because they’re small, but because they’re usually cheap. Apple doesn’t seem to get that, and neither do their blind fanboys.

  • Yan Kar

    Apple always sale out on first few days, do they want to provide how many were there to begin with? Making 20 tablets and sale them out won’t…. Microsoft surface was sold out in few hours.. how many did they make..?
    everything is relative.

  • MarcPhilippeB

    That ad is so fuc*** ridiculous.. And what annoys me most is that so many people who dont know anything about tablets are gonna walk into the trap…

  • http://twitter.com/decio_crytek Décio Costa Arruda

    You pay for what you get.
    A incredible experience with the iPad mini, versus… You know…. Haha

    You know where I took this from…

  • Faris

    iPad mini for users looking for a small tablet not for users looking for cheab tablet.