According to a new report from the marketing research firm ABI Research, the average size of an iOS app measured 23 megabytes in September, an increase of more than 16% in the last six months.

The increase, it says, can be contributed to number of factors, including the release of the Retina display iPad back in March, and the recent bump in the over-the-air App Store download limit to 50 megabytes….

MacRumors points to the report:

“The flipside of the increasing file-sizes is that the internal storage of smartphones and tablets is becoming a scarcer resource, as the device capabilities struggle to keep up with the requirements of apps and mobile content. Markkanen predicts, “Especially the consumers with 16GB devices are likely to become more conscious about what apps to keep and what to uninstall, so the developers’ bar to impress will be getting even higher than it is now. This could also speed up the adoption of the mobile cloud as a storage remedy quite significantly.”

Despite the increasing popularity of cloud services, which can store a lot of your content off-device, mobile storage sizes aren’t shrinking. Apple still offers 64GB models of all of its popular mobile products, and it didn’t even make a 16GB 5th gen iPod touch. And as this report reiterates, apps are probably a large reason for that.

With all of this being said, the increase in app size hasn’t affected me at all thus far. Like my last three models, my iPhone 5 is of the 16GB variety. And I have more than enough media stored and apps installed for my needs.

What do you think? Have you noticed a size increase in your favorite apps?

  • ConTroller

    Well obviously, they now have to store 4 resolutions while Android keeps one.

    • Nonsense. Developers do not have to recreate the app for every resolution. What they have to is include retina-sized images and graphics, which is, as I see it, the main reason for the size increase. Also, bigger the number of features, larger the app.

    • 1. There’s 5 resolutions.
      2. Resolutions don’t change anything because there’s usually one app for all resolutions or two seperately versions of one app, one for the iPhone/iPod Touch and the other for iPad.
      3. I don’t know much about Android app resolutions but I think I remember there were apps made for tablets so there would be at least 2 resolutions for Android apps.

  • Dan

    One of the reasons I switched to android was to get more storage, Apple should allow users to use microsd cards with its devices.

  • Apple why Y NO let me download apps over 50 mb!?! I have 30 gb of internet and no wifi.

    • Go jailbreak and get 3G unrestrictor.

      • @dongiuj

        Maybe he/she has an iphone 5.

      • iPad 2, but it’s running iOS 6

    • goofygreek

      Its not apple that wants to stop you, its the carriers.

  • philadelphia

    I was reading the StifleStand article from a few days ago and people out there have 100+ apps… That is insane to me, my 8G iPhone 4 has plenty of music and movies, apps and all sorts of jailbreak packages and still not full.. I can’t find 10 genuinely useful AppStore apps to use every day, how can people have so many?

  • I think another reason is that developers can add more features and graphics in apps because the devices now have more RAM and they can run graphics faster and more of them.

  • Bandwidth, internal memory and processor performance – I think with all good numbers, the size of the app really doesn’t matter as long as it’s under 30-50 MB.. I also feel people just don’t care about it.

  • farhat

    how to change call voice please help me iphone 4g