Apple confirms October 23 iPad mini event: “We’ve got a little more to show you”

By , Oct 16, 2012

Forbes called for an October 10 iPad mini media event and missed, forcing author Philip Elmer-DeWitt to apologize, writing “I don’t know what I was doing in the rumor business in the first place”. Then, John Paczkowski of the Wall Street Journal-owned AllThingsD blog set another date for the elusive iPad mini announcement.

Paczkowski, who is rarely wrong about these things, said Apple would hold a media event to announce the smaller iPad at an intimate Cupertino Town Hall presser next Tuesday, October 23 (and Reuters concurs). Spoiling Microsoft’s Surface party, Apple just issued invites to select members of the press.

A departure from past events, this one will be held next Tuesday, October 23 in San Jose’s California Theatre rather than San Francisco or at Apple’s Cupertino campus. The event is scheduled to take place at 10am Pacific and iDownloadBlog will provide around the clock coverage to keep you updated with everything related to Apple’s announcements.

The invitation graphics leaves little room for doubt: Apple is about to unveil a smaller, inexpensive iPad, as suggested by its tagline which reads “We’ve got a little more to show you”. If I wanted to be cynical, I’d say that a product everyone has virtually known about for months ends up being the biggest tech story of the day. Hey, this is Apple…

As has become customary in past few months, The Loop‘s Jim Dalrymple first reported on Apple’s invitation.

Leaked price points and stock-keeping units (SKU) indicate that the iPad mini may be available in four storage capacities (8, 16, 32 and 64GB), two colors (black & satin and white & silver) and three connectivity flavors (WiFi, 3G GSM and 3G CDMA).

Here’s the invitation graphics.

Some watchers speculate Apple could also refresh the iPad 3 with Lightning I/O and support for more 4G LTE bands used across Europe.

In all, we are expecting 24 different SKUs of the iPad mini.

And here’s San Jose’s California Theatre.


Definitely a nice place to launch the iPad mini, no?

Over the past few weeks it became clear that both the supply chain and accessory makers are ready for the iPad mini. The device will apparently outshine the third-generation iPad as Apple may have changed its round shape design last minute, reportedly frustrating component suppliers.

Asymco analyst Horace Dediu tweeted this handy iOS product matrix list, including the iPad mini SKUs.


The chart assumes unlocked and untaxed price in the US. iPad mini prices are estimated.

According to the rumor-mill, the presser may also see Apple take the wraps off a revamped iMac with a tear-drop shaped ultra-thin body and a brand new (and pricier) 13-inch MacBook Pro with Retina display. News regarding iBooks could reportedly mark a heavy focus of the iPad mini segment, suggesting Apple is looking to market the iPad mini as an affordable tool in education.

The Guardian newspaper reported recently that Apple will, at least initially, offer WiFi-only iPad mini to keep the costs down, but a leaked price list from a German retailer suggests both WiFi and cellular version will be offered from the onset, each in 8, 16, 32 and 64 gigabyte storage flavors (and likely two colors, black probably more prone to scratches).

Additional SKUs suggest there might be WiFi, 3G and 4G LTE (or perhaps Thunderbolt) options available.

We are expecting price points in the $249-$299 range, a $49-$99 premium over Google’s Nexus 7 and Amazon’s Kindle Fire tablets, both starting at just $199.

Apple’s previous-generation iPod touch is a $199 value so having the iPad mini cost the same wouldn’t make much sense.

Thoughts?

  • Share:
  • Follow:
  • http://twitter.com/FootStepsOfTobi Justine Tobi Dayao

    *anticipating

  • http://www.iTechBlog.in/ taran

    is this really happening…:))

  • http://www.facebook.com/profile.php?id=1368694057 Jean Claude Tohme

    thinking about buying it

  • iNfAMOUS70702

    My guess is that this thing will cost around $350-400 bucks

    • http://www.facebook.com/profile.php?id=100000514380051 John Sklikas

      If you can buy an iPad 2 with 399$ it wouldn’t make any sense to sell the iPad mini in this price range. I believe that Apple will sell the iPad mini for 299$.

      • skychet

        New iPod Touch starts at $299. I’m gonna go out on a limb and say that an iPad mini costs more than an iPod Touch.

      • http://twitter.com/EthanBB Ethan

        Yeah, but iPod Touch is 32GB and iPad is 8GB.

  • CollegiateLad

    The anticipation has my wallet flipping around my desk as my money eagerly tries to escape.

    • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

      lol same here! TAKE MY MONEY!!!

    • Shadowlink

      Lol

  • MagicDrumSticks

    Meh, I see no point in buying an inferior iPad with outdated tech; I’ll stick with my new (ipad 3) ipad.

    • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

      you don’t know the inner tech yet, so relax. i think it will fit in nicely with my iPhone 5, iPad 3, new iPod nano and my rMBP. lots of varying tech from the same company…doesn’t mean one is inferior, simply another product in a lineup.

      • http://www.youtube.com/Tr1pTr0p Tr1pTr0p

        If he has an iPad 3, whatever the insides of the mini are, I don’t think he really needs it.

    • CollegiateLad

      I have an iPad 3, iPhone 5, and I’m about to own an iPad mini. I don’t buy gadgets because I absolutely need them, I buy them because that’s what we geeks do – We love technology and Apples makes some of the best gadgets in the world. They also hold their value. So a year later they can still be sold for a premium.

      • MagicDrumSticks

        Sorry but I will have to disagree with “best gadgets in the world”. Maybe you mean “best marketed gadgets”

      • Mcsquared

        Pricing aside,

        What phone is better than the iPhone 5? And please be more creative than saying the S3 because that is highly controversial and comes down to personal opinion.

        What tablet out there is better than the iPad 3?

      • CollegiateLad

        It’s ok to disagree. I stand by my statement that Apple makes some of the best gadgets in the world. Magic Mouse, MacBook Air, iPad, iPhone, iPods, retina display MacBook Pros, iMac, and more.

      • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

        i agree with you 100%! to magicdrum…it’s personal opinion, though sales numbers don’t really lie. i agree that Apple products are the best around. i don’t miss my days of windows pc. that was 12 years…i’m at almost 2 with Apple and i have to say Apple BY FAR puts out a better product. be it a MBP, iMac, iPhone, iPod, aTV, iPad…they are all superior to their competition. build quality is 2nd to none! give me a nice rigid solid feeling electronic gadget over a flimsy, cheap, bendy substandard product any day!

        i’m with you CollegiateLad…i don’t NEED an iPad mini…i already have an iPad 3..but i WANT an iPad mini. hell i didn’t need an iPod Nano, since i have an iPhone 5, but i WANTED ONE so i bought one on Sunday.

  • http://twitter.com/therealjdizzle Jason Masters

    it may be nice and tempting but my ipad 2 is still extremely useful and I don’t see any reason to buy a smaller version of the ipad. I believe this is for a market of maybe younger people or children or even older people who maybe own kindles but want a better quality e-reader either way this is definitely meant for new consumers so apple is widening its market share to a new audience which in the long run may prove very profitable.

  • Mohammad Ridwan

    They announced this today so the headlines would be off the Microsoft Surface

  • Thomas Gehman

    It should be iPod Touch XL. Not iPad Mini. :P

  • http://twitter.com/x_rus_x Vitaliy Anonymous

    Still don’t understand why they would make a mini version of the iPad. Surely, it could be for people who cannot really afford it. But lets look at these facts:
    -The mini iPad might be less powerful and cheaper than the full size iPad.
    -The previous generation is less powerful and cheaper than the current iPad.

    Might as well get the previous generation iPad. I don’t get these rumors.

    Also, if they make iPad mini, why don’t they make iPhone 5 mini, iPod Touch mini?

    • Mcsquared

      Because an iphone 5 mini is a simply stupid idea? Seeing how iPod touch is basically an iPhone without cellular capabilities and some other minor features missing, its essentially the same product which would make that idea equally stupid.

      Good thing your not making any of the important decisions over there at Apple.

      • http://twitter.com/x_rus_x Vitaliy Anonymous

        Um, lemme fix that for you.
        *sarcasm*Also, if they make iPad mini, why don’t they make iPhone 5 mini, iPod Touch mini?*sarcasm*

      • Mcsquared

        I know it was sarcasm, it just wasn’t funny…

        “*sarcasm*If Apple is creating a tv, why dont they just start their own tv show *sarcasm*”

    • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

      i recommend you don’t go into marketing or advertising as a profession.

      • http://twitter.com/x_rus_x Vitaliy Anonymous

        Lemme fix that for you too:

        *sarcasm*Also, if they make iPad mini, why don’t they make iPhone 5 mini, iPod Touch mini?*sarcasm*

    • sqt

      Some of us just want it as a reading device. I have a full sized iPad but hate to hold something so heavy to read. I’ve had a Nook Color for almost 2 years and I love the size but find the device glitchy and frustrating. I’d happily buy a mini just for the convenience and reliability. In fact– I will as soon as I can.

  • http://www.facebook.com/profile.php?id=100000122595896 Vanditt Sama

    According to some rumors, there’s no 3G or LTE model for iPad mini..and it does not have a camera flash?
    This upsets me.

    • http://www.facebook.com/people/Matthew-Childs/1067107105 Matthew Childs

      Wi-Fi is available almost everywhere i go and it is faster than 3g or LTE. my iPad 2 was 64gb wif+3g and my iPad 3 64gb is wifi+lte and i never pay for data because it is available to me wherever i go and if it isn’t i can use my iPhone to do what i need to do on the net. cellular is pointless on a tablet as is a camera, so who cares if it has a flash or not? yo go ahead and use your iPad as a camera and i’ll be the one pointing and laughing at you, taking a pic of you looking like a tard, and posting to the net for all to make fun of. =)

      • http://twitter.com/wonggt Oliver Wong

        Then you are stupid to buy the iPad 2 wifi+3G and iPad 3 wifi + LTE

  • iDevizes

    Like the coloured iPad Mini, is there a rumor that the iPad Mini will come in more colors?

    • babybaby95

      Oops, seems like I repost yours. Sorry!

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    am ready

    • BearManPig

      thats what she said

  • t0xicAppl3

    Do you think iPad mini will have the colors behind the Apple?

  • seyss

    why the invitation image leaves no doubt they’ll announce a mini ipad?

  • babybaby95

    Maybe the iPad Mini will have lots of colors just like the iPod Touch!

  • http://www.facebook.com/people/Ba-Tongxue/100003554938315 Ba Tongxue

    Yeah finally!

  • http://profile.yahoo.com/EXT5NV66EILTWZF65PWWVMPQQ4 Edson

    RED Product color like the ipod touch 5th would be nice! XD

  • http://twitter.com/leothelion96 Leonard Wong

    Finally! Woo!!!

  • Justin

    I can’t wait!!!