ChangeWave: Mapgate and Lightning woes did not affect massive iPhone 5 buying

By , Oct 12, 2012

According to a new study by ChangeWave Research, a 451 Research company, “massive iPhone 5 buying” continues despite a string of at times sensationalist reporting of various teething problems with the handset, ranging from the unwarranted cellular data usage and light leakage issues to the purple haze and virtual keyboard flickering woes.

More interesting than that, the study found that so-called Mapgate and incompatibilities with 30-pin accessories brought upon users by Apple’s new miniature Lightning connector literally had zero effect on iPhone 5 sales…

According to the study, based on a poll of 4,270 primarily North American consumers:

“Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5,” said Dr. Paul Carton, ChangeWave’s VP of Research. “Rather, the survey results show both issues hardly rank as bumps in the road.”

Here’s your chart.

As you can see for yourself, nearly two-thirds of respondents say they are Likely, Very Likely or Somewhat Likely to buy an iPhone 5 in the future (Likely: 32 percent; Very Likely: 19 percent; Somewhat Likely: 13 percent).

Perhaps even more telling in light of Mapgate is this chart describing the likelihood of buying the iPhone 5 versus iPhone 4S.

Twice as much people are Very Likely to buy an iPhone 5 than a 4S.

And guess what percentage of those Unlikely to buy the iPhone 5 said their decision was guided by Reported Problems With Apple Maps?

Zero percent.

The main reason some people did not buy Apple’s new phone: No Need – Their Current Cell Phone is Sufficient (61 percent).

Dropping a Google Maps backend in favor of its own solution is Somewhat of a Problem for a mere six percent of respondent and Very Big Problem for a paltry three percent.

A comparison of vector maps from Google (left) and Apple (right). Setting Label Size to Small in Maps section of Settings in iOS 6 will increase the number of labels.

As for Lightning, when asking those Likely to buy the iPhone 5 to say how much of a problem the Lightning port issue is for them, nearly one-third (31 percent) say it is Not Much of a Problem, with 26 percent responding this is No Problem At All.

Six percent say it’s a Very Big Problem and it’s Somewhat of a Problem for 31 percent.

Zero percent cited the Lightning adapter as the reason they are Unlikely to buy the iPhone 5.

Zero. Percent.

And there you have it.

Here’s to hoping that Eric Schmidt is aware of these numbers.

Of course, this isn’t to prove that Maps issues do not exist or that some users are not inconvenied by the new Lightning interconnect and the need to buy special adapters and cables to hook up their legacy 30-pin accessories to Lightning-enabled iOS devices (currently, the latest iPhone, iPod touch and iPod nano).

Quite the contrary, Lightning is a pain and Maps issues persist. Another study found that iOS 6 actually hurt Apple’s sterling customer service reputation, with Apple replacing Google Maps with its own service seemingly the root cause.

I guess the truth is somewhere in the middle, as often is the case.

Apple Maps need improving, but the system is far, far from being terrible. Mapgate has definitely been blown out of proportion, just like Antennagate was in the summer of 2010.

In fact, there’s a chart for that, too.

As for the Lightning revolution, yes it’s taking a toll on user convenience.

It’s called progress, folks.

Agreed?

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  • CollegiateLad

    Despite the sensationalist headlines, a sea of competitors, and competitors being reduced to making fun of long iPhone lines in their adverts, Apple marches on, like a BOSS!

  • http://www.facebook.com/people/Ba-Tongxue/100003554938315 Ba Tongxue

    yeah
    Looking forward to the number of sales of iPhone 5 in this quarter, and of course, iPad.

  • Qiren_94

    Opting for the 4S over the 5 just because of some petty problems like the maps and lightning is just plan stupid. It’s like choosing something that has more cons than pros.

  • http://twitter.com/Jackzzz99 Jack Wong

    We can always access google map through Safari/Chrome…

    This is not a BIG DEAL at all…

    • http://twitter.com/Jackzzz99 Jack Wong

      To those people who vote – on me…

      We don’t get turn by turn google map anyway… so I don’t see any problem with the web version.

  • http://twitter.com/jreed013 Jason Reed

    Why is no one covering the problem with the App Store? Not working correctly since yesterday on the iPhone 5 for a large number of people.

    • http://twitter.com/Jackzzz99 Jack Wong

      What is the problem?

  • http://twitter.com/Rirath Rirath

    Still just waiting to get mine. Couldn’t pre-order, so now I’m just in the queue. Anyone know if these come in small periodic batches or if it’s bulk all at once shipments?

  • http://twitter.com/Rirath Rirath

    As for the charts and polls:
    - Lightning connector: Doesn’t affect me. Things change, that’s cool.
    - Antenna: Not a problem, I use a case.
    - Scuffs: Not a problem, I use a case.

    - Maps: This is actually a PRO for me rather than a con. I’ve been waiting for Google to add turn-by-turn some day, and if they refuse to do it – I’m glad Apple did! Sure, the new maps isn’t quite as good, but I certainly don’t blame Apple for not being held back by their competitor. Google maps is STILL AVAILABLE on the web.

    • Kurt

      Apple made the google map. That’s why no updates. Also that’s why YouTube sucked. Now we have google made YouTube and its awesome

      • http://twitter.com/Jackzzz99 Jack Wong

        I have been using app that can download youtube on the phone, because the 3G network is always horrible in NYC.

      • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

        Google’s youtube sucked for me, i didnt like having no volume slider when warching a video. It also lags much when buffering videos then apple’s. Overall it is terrible.

      • http://www.facebook.com/antman217 Anthony Antunez

        Agreed, Googles YouTube app is a joke. A really bad one.

      • Kurt

        I like using volume buttons. Much faster than one tap to bring up the on screen controls. Try to hold down the knob and slide it. Just tap the volume button. Instant. I just wish apple would make the volume graphic? That comes up be a little less intrusive. Smaller or different design would be nice

  • mwpitt52

    My iPhone 5 is just frickin awesome!

  • http://www.facebook.com/antman217 Anthony Antunez

    So far no issues with Apple maps in my area. Used turn by turn today and it worked flawlessly. For a maps app coming from Apple, the last company I would think to make any sort of maps, I’m pretty damn impressed. Still needs work obviously but I think it’ll get there by the end of the year. Now Google’s YouTube app is the real problem for me, it is f*cking terrible and I still don’t even know if it has been updated for iPhone 5 or if the iPad version has even come out. I recommend Jasmine youtube player. Far better IMO

  • Kurt

    By looking at apples map app icon one can clearly see the map app is directing the person to make a left in the middle of the bridge. Is this apples way of foreshadowing deaths by use of said app?

    Thoughts?

    Sent from my iPhone

  • http://www.facebook.com/CMak70 Chris McOmber

    Who cares I use TomTom from Installous anyway.