Apple sold 2 million iPhone 5 in first 24 hours, ‘shattering’ iPhone 4S record

By , Sep 17, 2012

Another confirmation this morning just how fast the new iPhone 5 is selling: Apple says it sold 2 million of the new handsets in just the first 24 hours of availability with demand outstripping supply. Preorders for the slimmer, faster iPhone “have shattered the previous record held by iPhone 4S,” Apple’s marketing head Philip Schiller announced.

Indeed, demand is so off the scale that the Cupertino, Calif. company said the “majority of preorders” will be delivered to buyers on Sept. 21 with new purchases set for delivery in October. Earlier today, AT&T said it set a “sales record with iPhone 5 over the weekend, making it the fastest-selling iPhone the company has ever offered“.

“Customers ordered more iPhones from AT&T than any previous model, both on its first day of preorders and over the weekend,” the US carrier told Reuters.

Lines of anxious iPhone 5 fans have already formed outside the Apple Store on Fifth Avenue in New York City. Consumers began queuing up Sept. 13, according to Fortune. This despite the iPhone 5 not being available in stores until Friday.


Chart via GigaOM

Along with AT&T, Sprint and Verizon Wireless stores will sell the iPhone 5. Retailers Best Buy, Radio Shack, Target and Walmart will also stock the new handset. Apple said it will launch the iPhone 5 in 9 nations this Friday, expanding the number to 22 seven days later for a total of 31 countries by the end of September. In time for the all-important holiday season, the company hopes to offer the new iPhone in 100 countries by December.

What do you think? Is demand for the iPhone 5 being driven by the phone itself or are consumers being swept up in the gotta-have-it spirit that Apple has so perfected around its product launches?

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  • http://www.facebook.com/tanju.mrt Tanju Mrt

    Wonder how much they would of sold if it wasn’t, and i quote “disappointment”.

  • http://twitter.com/amoney82 A_Money

    Wait for it…. Android fan boys are coming with the hate in 3 2 1….!

    • goofygreek

      Wait for it, people will start trolling in…..oh, wait, you already did it.

  • Miketyler

    Well that was slighty obvious

  • Johan Niklasson

    If you don’t “get it”, you will grasp for explanations to the strong interest in many Apple products. If you “get it” you know exactly why this product is wanted.

  • Yujin

    if you loved the iphone 4 or 4s..then you will upgrade…if you only care about specs or people who are not apple’s demographic, then you will be disappointed…why? cause you were reading for 5 months what it would be and what it will have…is like going to a movie and having read the script…you may like it, but will be disappointed in the plot since you already know it…now the people that are not techies and have not been reading about it, which is really the demographic apple serves, they will be excited and are the ones buying.

    now the only bad thing is that since everyone wants it, there may not be one left for me lol…is ok, i will wait a few days and just walk into the store and get one….in the meantime, iOS 6 will keep me occupied…

    • Aric Bolf

      Peeking to see what your Christmas gift will be is only ruining it for yourself. Expectations and surprise is everything.

  • thedarkknight80

    112 g, lightening speed that is already shattering benchmark tests ( but we will be sure on friday) . A6 graphics poised to be the new standard for mobile gaming, better camera with an awesome magical panorama feature, lag free OS that works like a charm , cydia (hopefully !) .

    yes please , i’ll take one

  • http://twitter.com/HarryThaRan Harry Tha Ran

    23 phones per second.. Damn..

  • Falk M.

    Apple is doomed!

    • Irfan Tarique

      Apple is destined to drown in money

  • CarlWall

    £15000 a second

  • TechBoi

    Lol. Why is Apple saying “iPhone 5 with ALL new PANORAMA PHOTOGROPHY!!” but yet it’s in iOS 6? My iPhone 4 could have it?

  • http://www.facebook.com/mc.lurken MC Lurken

    …in a “bad’ economy. Somebody want to explain that one to me.

    • Tom Smith

      It’s because the economy is fine and the recession is all media hype you fucking sheep will believe anything you hear on TV….

  • Aric Bolf

    Besides part of maps, what in iOS6 isn’t available on older phones?