Up to this point, we’ve been assuming that Apple would unveil the iPad mini alongside the new iPhone at its September 12 event. Why? Because the often-accurate Rene Ritchie said so, and his report, at least the date, has been confirmed by a number of news outlets.

But today, John Gruber of Daring Fireball contests the information, making a pretty strong case for why Apple would hold two separate events. He opines that since the iPhone is Apple’s single most important product, it’s unlikely that it would share the spotlight…

“I’m thinking it makes more sense for Apple to hold two events. First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade.”

This actually makes a lot of sense when you think about it. Last year’s iPhone 4S event ran just shy of 100 minutes  long covering iOS 5, and an iterative iPhone upgrade. Now imagine how much longer it would be considering what’s on the menu for this year.

The new iPhone, with its larger display and LTE-compatibility, will be one of the largest upgrades in the handset’s history. And on top of that, Apple is also said to have new iPod touches, nanos, and a new iPad ready to start shipping this fall. How long can one event last?

Gruber’s theory of two events is pretty smart: talk about the iPhone and iOS 6 at one event, and then hold a second “iTunes” event to talk about the smaller iPad, the new iPods, and possibly the long-rumored iTunes 11 update.

Of course, this by itself is speculation. But The Loop’s well-connected Jim Dalrymple pointed to the story this afternoon, commenting “Oh that Gruber is a smart fellow.” And given Dalrymple’s track record on Apple intel, this adds some serious weight to the argument.

My only problem with this? Apple’s never held two significant media events this close together — within weeks of each other. But it certainly makes a lot more sense for it to spread these product announcements out, rather than trying to cram them all into one keynote. And I wouldn’t be the least bit surprised if the iPad mini, among other products, didn’t turn up on September 12.

What do you think?

  • I’d rather have just one looong event than 2 very close events in which ipad mini would take away attention from the “recently launched” iphone 5, that doesn’t make any sense. They both deserve to be on the spotlight at the same time and Apple can even call it their biggest event ever. Besides iPad mini NEEDS to be confirmed (even if it’s not launched) as soon as possible due to the imminent release of new Kindles.

  • Kok Hean

    “The new iPhone, with its larger display and LTE-compatibility, will be one of the largest upgrades in the handset’s history.”

    The largest upgrade is from the iPhone 3GS to the iPhone 4, followed by this so-called iPhone 5/6.

  • Paul

    Why can’t we all just wait and see?? I’m so sick and tired of (rumor), speculation, guessing, random opinions of so called experts- it takes the excitement out of the whole thing- are you a better man because you GUESSED correctly? Wanna guess at something? Play powerball-

    • No more Obama

      “play powerball” haha nice one

  • Never say never in regards to Apple. 🙂

  • Didn’t Apple already demo iOS6?

    • Yes.

    • Vertti

      I think Apple will stil demo it because the first time was on Developer Congress

      • No more Obama

        also they will show the new features that weren’t included in the WWDC and there will be bound to be something that the iphone 4S won’t get. unless apple is kind and deems that the larger screen is enough (i’m hoping for that) i hate when apple implements restrictions on software releases just to make the device from last year seem outdated. iphone 3gs is still pretty powerful.
        when iphone 4 came out, 3GS users didn’t get mobileme, that find my iphone feature. i phone 4 didn’t get siri even though the 3gs was and is able to handle siri. so who knows what’s going to happen but i’m hoping for the best!

      • Kok Hean

        Siri lags a lot on both of the devices.

      • No more Obama

        sorry but where ever you got that info that’s just not true buddy. i’ve have it running on my devices also you can check out you tube videos.

      • Kok Hean

        I’ve tried it out myself on freshly two jailbroken iPhones – an iPhone 4 and an iPhone 3GS.

      • No more Obama

        have you tried Spite? works great

  • Hi ios6 is coming with iPhone 5 or later?????

  • There will be no iPad Mini. Like all these people were so adamant about iPhone 5 when 4S came out, this smacks of total rubbish.

    • Geeks on Hugs

      Guys if Steve Jobs said we don’t need an iPad Mini then we don’t need an iPad mini.

  • No more Obama

    just hold a keynote every other day and release a brand new product or updated product every keynote (so every other day)…that’s what i want anyway

  • No more Obama

    there could be two events as it seems to make sense. but there could just be one because how long will it take to say hi, we have a smaller ipad. of course they will want to spend time using it on stage to show that a smaller ipad is relevant. but i still am not convinced it’s coming this fall. but i don’t have any real good reason to think either way. just leaning towards no. but i do want it to get released this fall.

    if it is one long event, they will get a massive amount of buzz as compared with the lack luster reactions they got last october.

  • Geeks on Hugs

    It’ll be so magical I’ll piss my pants with pixie dust.