Internal Samsung report says Galaxy should be more like the iPhone

By , Aug 8, 2012

The high-profile court battle between Apple and Samsung has already yielded several interesting documents and secrets from both companies, and another morsel just surfaced.

This time it’s a 132-page internal report from Samsung, submitted into evidence by Apple in its ongoing effort to prove the company copied its smartphone and tablet designs…

AllThingsD reports:

“The 2010 report, translated from Korean, goes feature by feature, evaluating how Samsung’s phone stacks up against the iPhone.

Authored by Samsung’s product engineering team, the document evaluates everything from the home screen to the browser to the built in apps on both devices. In ease case, it comes up with a recommendation on what Samsung should do going forward and in most cases it answer is simple: Make it work more like the iPhone.

In short, the evaluation report makes the case that the Galaxy (identified here as the “S1″) would be better if behaved more like the iPhone and featured a similar user interface.”

If you’re interested in reading the whole report, AllThingsD has uploaded all 132 pages to Scribd, which you can read here.

Apple’s legal team has been on fire over the past few days, bringing in an industrial designer as an expert witness, and showing some good evidence to support its copycat claims. And this seems fairly significant as well.

Apple is asking for a total of $2.5 billion in compensation from Samsung, due to unjust and lost profits, and incurred royalty damages.

What do you think? Is Apple making a pretty good case here?

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  • Taha

    they can’t even spell iPhone correctly

    • http://twitter.com/thundiyils Jacob S

      exactly! this was my first thought when I read this news in a different blog and saw the document.

  • http://www.facebook.com/profile.php?id=604885391 Richard Borkovec

    The iPhone was/is their biggest competition; every company is making their phone as easy to use as possible. This doesn’t surprise me at all.

    • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

      Bcos Samsung fail in innovation

  • http://twitter.com/thendrickson Trevor Hendrickson

    Does not surprise me either. It plays well in Apples favor but the report never says copy the iPhone. I still want Apple to win.

    • http://www.unitedworx.com Paris Paraskeva

      does not say copy the iphone? I screams copy EVERY little iphone detail!

      it was evident that samsung copied the iPhone! but man this report shows that they studies every single detail and try to copy it very deeeply!

      • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

        Precisely man

  • http://twitter.com/_JCiTy Jean-Claude Tohme

    Well the only ones I expect to succeed in this are iPhone and Nokia WP7 and WP8 phones. I mean come on guys Windows Phone 7 and 8 are original same as iOS. But Android is gonna fail (already failing), same as Firefox OS and Facebook Phone and BlackBerry 10.

    • http://twitter.com/nAcolz Acolz

      Facebook Phone is not coming, Zuckeberg said that.

    • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

      Firefox is not even released…

    • Geeks on Hugs

      Android is the market leader with phones. Even if Samsung is wrecked with this Android will still win because there is so much choice. Freedom of choice wins. Apple still leads in tablets. If I were apple tablets is where I’d fight to protect their market. Starting with options in form factors and price points especially with a 7″ tablet for well under 300 dollars. And drop the price on Mac mini. To win you gotta get people invested in the ecosystem. A cheap Mac mini would be a good entry. And can they not offer a smaller monitor? They have one choice for $1,000 monitor.

      I want to try out a Mac and the mini is a great price but I want a Mac monitor and keyboard and mouse (cause the design is a big part of Mac) so that would make it $1700+

  • Loopthree

    Wow. Samsung just lost my support.

  • http://twitter.com/nAcolz Acolz

    Quoting Apple: “It reinvented the mobile phone with iPhone and App Store.”

  • http://www.facebook.com/ricardo.garita.52 Ricardo Garita

    I can’t believe there’s still one single person supporting Samsung seeing this

    • http://www.facebook.com/xxLIUZHENYUxx Liu Zhenyu

      Who?

  • http://www.facebook.com/jerrod.banks Jerrod IBanks Banks

    My friends didn’t want to listen to me when I said they copied Apple but yet Samsungs’s engineers created a book on how and why to copy Apple’s iPhone. I wonder if Samsung will publish this How-To on iBooks?!?!? Lol

  • http://www.facebook.com/jerrod.banks Jerrod IBanks Banks

    ^^True Indeed^^ Now let’s listen to all the whiners that were against Apple and the patent law-suits that have come about. I’m sure this have to bring a different meaning to the reason why the law-suits are in place in the first place and expresses Samsungs’s true innovation right?!?!? Lol

  • http://twitter.com/enigmadim Just Another Enigma

    I remember when the S1 first came out. (I didn’t have an “i-Phone” then lol), I was using a Nokia but my original thought was “ummm is that an iPhone rip off from China?” lol it’s so obvious. And who ever says different is totally lost. Imitation is flattery. Well done Apple.

  • http://twitter.com/imperiumSG Andy M.

    samsung -1 “i-Phone” +1

  • Tim

    IMHO I think competition will force people to create and/or innovate more.The best way to influence the public opinion is that stating others are copying subtly without always taking legal action, because the mass would only assume apple ( a proprietary monster ) trying to destroy the competition which would swayed the mass into sympathezing for samsung.

    I am nor an Apple or Samsung fan boy

  • http://www.facebook.com/profile.php?id=100000632085147 Cesar Daniel Quiroz

    iPhone is the most pirated design ever. And the best-seller design ever