Samsung just lost $10B market value on Apple order stoppage rumor

By , May 16, 2012

Samsung has lost a whopping ten billion dollars of market value on rumors of order stoppage concerning DRAM chips. The iPhone maker has reportedly secured half the manufacturing output from Elpida, a struggling Japanese maker of dynamic random access memory chips.

Apple is Samsung’s biggest client and Cupertino’s business contributes substantially to their fortunes so no wonder Samsung’s shares fell yesterday more than six percent to a nine-week low, effectively wiping out a cool $10 billion of the company’s market capitalization…

Reuters explains:

Shares in Samsung Electronics Co slumped more than 6 percent on Wednesday, wiping $10 billion off the electronics giant’s market value, on a report that Apple placed huge chip orders with troubled Japanese chip rival Elpida.

The news gathering organization seems to have high confidence in DigiTimes because they sourced the story from the Taiwanese trade publication’s report alleging that Apple is planning to source mobile DRAM chips from Elpida for upcoming iPads and iPhones.

The iPhone maker has reportedly booked half of the output of Elpida’s 12-inch plant in Hiroshima, Japan. Apple also buys memory chips from SK hynix, whose shares also dipped nine percent on the news, hitting a 20-week low, the biggest one-day drop for the company in nine months.

According to DRAMeXchange, Samsung ended the first quarter of this year with a commanding 70.9 percent share of global mobile DRAM market. SK Hynix ranked second with a 15 percent share, down from 20.7 percent share in Q4 2011. Elpida went from 16.9 percent share in Q4 2011 to just 8.8 percent share in Q1 2012, ranking third.

A quarter ago, the company’s share was pegged at just 53.5 percent and they were able to grow sales thanks to the Galaxy family of devices that contributed to about 30 percent of Samsung’s total DRAM output.

Together, Samsung and Apple represented nearly half of all smartphones sold globally during the first quarter of this year.

For Apple to switch from a world-class supplier to a company that recently filed for bankruptcy and has been in talks to sell its business to U.S.-based Micron Technology Corp is a bit awkward, to say the least.

According to a LIG Investment & Securities analyst:

It looks like Apple doesn’t want to see Samsung and hynix dominate the chip market. Apple wants to maintain its bargaining power by keeping Elpida running.

Yeah, but why such a huge drop in Samsung’s share price?

According to a Solomon Investment & Securities analyst:

A merged Micron-Elpida could pose a significant threat to South Korean memory chipmakers, and Elpida’s huge order from Apple was the spark that triggered these worries.

The Globe and Mail suggested a year ago that Apple was looking to end its relationship with Samsung by taking electronics parts orders elsewhere amid a growing legal dispute over the iPhone’s design and software features.

Samsung last summer consolidated operations by merging component and manufacturing businesses as its flat panel unit kept losing money. Apple is Samsung’s top buyer of components. Just last year, the iPhone maker bought nearly $8 billion worth of processors, NAND flash chips and screens from Samsung to put into iOS devices.

Orders from Apple are projected to grow this year to $11 billion worth of parts.

The Wall Street Journal reported this morning that production of four-inch displays for the next iPhone is commencing next month. The new screen is said to be made by Sharp, LG and Japan Display, a joint-venture between the Japanese government and Sony, Hitachi and Toshiba.

Samsung wasn’t mentioned in the article, which is interesting knowing they supply high-resolution display panels for the new iPad.

Even if it’s in fact seeking suppliers other than Samsung for mobile displays and DRAM chips, Apple remains dependent on Samsung’s manufacturing plan in Austin, Texas and its ability to churn out tens of millions of Ax-series processors for iPhones, iPads and iPods each quarter.

There has been some talk of Apple dropping Samsung for A6 production this year, but yield issues and manufacturing difficulties with the foundry’s 20-nanometer process allegedly pushed back those plans until 2014.

One way or another, Apple seems to be taking its business elsewhere.

Whether or not the move will backfire remains to be seen.

Thoughts?

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  • http://twitter.com/Chindavon Chindavon

    Wow, this would be extremely damaging to Samsung if these rumors are true. Apple has all of the leverage and I would love to see Micron-Elpida benefit as much as possible. Micron, the only U.S. based DRAM manufacturer, was a placed I worked at for more than a decade. Would love to get this kind of business back to the U.S.A.

  • Anonymous

    Some analysts claim that Apple will probably face monopoly charges one day by the DOJ eventually just like Microsoft did.

  • http://www.GoldenGateDomains.com/ Golden Gate Domains

    If this was bad, then wait till the Korean Stock Exchange opens Thursday with today’s news that Apple will not be purchasing any screens for their new iPhone 5….

    I guess SAMSUNG is learning a valuable lesson that hopefully will NOT go ignored by the Industry!

    As an OEM, don’t steal the technology of your #1 client!!! Then, try to SUE your #1 client…. Dumb! Dumb! Dumbasses!!!

  • http://profile.yahoo.com/DXQQP3XQ5DPW5D2D6F3CT3VB54 mark

    good move or nt, remains to be seen….but gd thg Apple realises tht they cannot be too dependent on a single supplier….if legal disputes continue…its only logical that Samsung will delay order delivery in an “accidental” manner, thus delaying iphone / ipad launches…..