AT&T may be close to launching its shared data plans, CEO hints

By , May 8, 2012

According to a new report, AT&T, the nation’s second-largest carrier, could in fact be close to launching its shared data plans, as rumored. The semi-official hint was dropped in a comment made by AT&T Mobility CEO Ralph de la Vega who described himself as being “very comfortable” about his company offering shared plans in the near future.

The remark came in an interview on the sidelines of the CTIA Wireless trade show. It’s a 180-degree turn for the executive, who just a few months ago was unsure about shared family and data plans, citing complicated IT and billing issues

CNET has the story:

“I’m very comfortable with the plan that will be offered to our customers,” de la Vega said on the sidelines of his company’s home security and automation event at the CTIA Wireless trade show. [...]

He said the company knows how the plan would be structured. He, however, declined to provide any specific details on timing, and wouldn’t comment on whether it would be out in the next few months or if AT&T would beat Verizon Wireless to the punch.

A shared plan would allow owners of both the iPhone and iPad to share their monthly data allowance between devices, just like shared voice plans let multiple phones use voice minutes included with the plan.

Rival Verizon Wireless is also said to be working on shared data plans of their own.

The rise of smartphones continues to strain cellular networks as the growing number of smartphone users consume larger and larger amounts of media through apps.

According to Mobile Metrix 2.0, comScore’s new mobile behavioral measurement service, apps consume as much as 82 percent of time spent with mobile media.

AT&T, of course, was among the first US carrier to introduce data throttling and capping in an effort to ease the strain on its network.

Taking into account data-sucking nature of iOS users, it’s logical AT&T would want to better manage data consumption on their network by introducing plans tailored to its data-centric customers.

Is a shared data plan from AT&T something you’ve been looking for?

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  • http://www.facebook.com/profile.php?id=64703221 Mark Thomas

    AT&T sucks

  • http://twitter.com/ProZack27 Zachary Sloane

    I can’t wait. I’d love to have a single data plan I can use with me and the wifey’s iPhones and our iPad.

  • http://twitter.com/ArmenMomejian Armen Momejian

    Wish I was living in the US just to take advantage of this…wake up and smell the coffee Canada !!!

  • Anonymous

    What’s the point of a shared data plan if it’s not unlimited? I don’t really care for sharing my limited data. What I, n what most people need is for a premium unlimited data plan that you can share

  • http://twitter.com/ahood81 Adam Hood

    This is a ploy to eliminate the grandfathered unlimited plans.

  • Jack Wong

    I think it will be just like SMS, …I really doubt we(customer) can really benefit from it.

  • http://www.facebook.com/antman217 Anthony Antunez

    Will tethering be allowed under a sharing plan? Because I have an iPhone but a wifi iPad so tethering would be the onlyway to share that data. This is one of the reasons I jailbreak and share my unlimited plan with my iPad through tethering but what sucks is that once you go over 3gb AT&T throttles me so bad I feel like I’m on edge network. Still better than a limited plan, because sharing a 3gb limited plan between my iPhone and iPad would result in many overages and huge bills. Fuck that. Give me at least 10gb for $30 and that would be enough for me but I doubt that would ever happen.