Half of all US households own at least one Apple product

By , Mar 28, 2012

Apple’s numbers certainly make it look like it’s sitting on top of the electronics world. But to figure out how popular the company really is, you have to look at who’s buying its products, and how many they’re buying. And that’s exactly what CNBC did.

According to its recent All-America Economic survey, 50% of all US households own at least one Apple product. That equates to more than 55 million homes that have at least one iPhone, iPad, iPod, or Mac computer. But wait, there’s more…

“But Apple doesn’t have to worry about brand saturation any time soon. Americans don’t stop with just one device. Homes that own at least on Apple product, own an average of three. Overall, the average household has has 1.6 Apple devices, with almost one-quarter planning to buy at least one more in the next year.”

The survey found the typical Apple buyer to be male, college-educated, and younger. In fact, 63% of the people in both the 18-34 and 35-49 age groups consider themselves Apple users. But it’s not just kids using iPhones and iPads.

50 percent of the 50-64 group also consider themselves Apple users. And 26% of the 65 and up age group feel the same way. That’s pretty remarkable considering that folks in these age ranges aren’t typically known for their tech-savviness.

Other than age, there appears to be other factors at play. For example, 77% of people who own more than 1 Apple product make an average of $70,000 per year. And households with kids are more likely to own Apple products than those without.

The interesting thing here is that a lot of folks still view Apple products as high-end, expensive electronics. But with iPods starting at $49, iPhones starting at $99, and iPads starting at $399, that’s just really not the case anymore.

What Apple products do you own?

[9to5Mac]

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  • Anonymous

    Although everyone I know has at least one or more Apple devices I still don’t believe this statistic. Even though my 73 year old mother has an ipod touch. That being said, I still just don’t believe it.

    • Anonymous

      I’ve been readin this all day and I’m still amazed. My household:

      Had:
      iPhone 3G, 3GS , 4, iPod Touch 2gen

      Have:
      iPhone 4s, iPod touch 4g, iPad and Apple TV, iPod Nano

      My god. Now as I think of what my friends and their kids have….even the frugal one’s. Even my technically challenged 73 year old Mom.

      Holy crap. What is happening? Not to mention how many times I visit this site a day when I should be working!! WTF?

  • http://twitter.com/mkakorin Mike Kakorin

    I live in Ukraine and have 1 Macbook Pro, 2 iPhones, 1 iPad for my wife and me. I can afford this.

    • http://www.facebook.com/profile.php?id=1595420643 Simche Apple Konstantinovic

      I am from Ukraine too, so how is it “afordable” When it cost like hell + the price tag is in Euro???

  • http://www.facebook.com/cngaunt Chris Gaunt

    Two people in my household. One iPod, 2 iPhones, and a MacBook. I’m helping the average!!

    • TRAVIS JONES

      1iPad 2 iPhones 2 iPod Touches 1 MacBook Air 1 MacBook Pro 2 6g iPod Nano’s
      2 iPod Shuffles. I really help the average

    • 富春丽

      There are six people in my household. Five of them had the iPhone 3GS a couple of years ago, one had an iPhone 3G and all five upgraded to the iPhone 4 and the iPhone 4S. Two iPads, one MacBook Air and two iPod Nano 6G.

      Five iPhone 3GS, one iPhone 3G, four iPhone 4S, one iPhone 4 – 11 iPhones
      Two iPod Nano 6G
      Two iPad 2

  • http://twitter.com/iPadFreaK901 iPadFreaK90

    damn!!! we have become Apple Slaves……….!! eventually leading to a consumer society!

  • Kok Hean

    Is it me or are Apple products actually affordable in the US?

  • Anonymous

    Don’t still have all these devices but…

    4 iPod Videos
    iPod Classic
    iPod Nano
    iPhone 3G
    2 iPhone 3GS
    2 iPhone 4
    2 iPhone 4S
    iPad 2
    2 Apple TV’s

    That’s 16 total.
    Will never own a Mac though.

  • Anonymous

    1 ip4s
    2 ip4’s
    3 ip 3g’s
    2 iPad 2’s
    1 iPod touch first gen
    2 shuffles

    The kicker there’s only 3 people in my house. An like the last guy when it comes to my computer it’s goofing to be a while before I switch to MAC. won’t say never but it will be a while.

  • http://twitter.com/oneBurge Burge

    Don’t live in the US but I’am helping the UK share of it.
    1 apple tv
    1 mac mini
    1 iMac
    1 3G
    1 3GS
    1 i4s
    2 iPod nano’s
    1 iPod touch
    1 iPad

  • http://www.facebook.com/profile.php?id=100001564279191 David Morones

    1 i4s
    1 i4
    1 i3gs
    1 iPod touch
    1 apple tv
    1 Mac book pro
    1 iPad

  • http://www.facebook.com/profile.php?id=100002528568266 Ido Veron

    download junowallet giftcards from the appstore
    enter the invite code: IV913523
    and you can get 10$ or 20$ itunes gift cards, depends on your luck :)

  • http://www.idownloadblog.com Sebastien

    - 6 iPhones
    – 1 iPod touch
    – 3 iPads
    – 1 iMac
    – 1 MBA
    – 2 Apple TVs
    Total: 14 Apple products

    • Kok Hean

      Mind sending me an iPhone?
      :P

  • http://www.facebook.com/profile.php?id=1595420643 Simche Apple Konstantinovic

    IPhone 4 x 3
    iPad 1
    iPad 2

    All jailbroken ~ like a boss ;p

  • http://twitter.com/willmelendezz William Melendez

    7 iPhones
    2 iPods
    And just bought a MacBook pro quad core 15 = )
    Loving it !

  • http://www.facebook.com/profile.php?id=100001472777535 Ahmad Jamal

    in house we got 4 iPhones 1 iPad 3 iPod nano 1 macbook pro

    and iam from iraq

  • http://www.facebook.com/soto619 David Soto

    2 iPhones
    MacBook pro
    ATV 2
    iPod shuffle

  • http://www.facebook.com/profile.php?id=1350953713 Steven Camilleri

    Meh.. my family doesn’t like apple, and so do I except for the iPods. I had so far an iPod Nano 5G 8GB, and now have an iPod Touch 4G 64GB. I own alot of other devices but aren’t made by apple :)

  • Anonymous

    download junowallet giftcards from the appstore
    enter the invitation code: IV913523
    and you can win 10$ or 20$ dollar worth itunes giftcards’ depends on your luck :)

    • http://www.facebook.com/profile.php?id=1595420643 Simche Apple Konstantinovic

      Again you are deceiving people? Warning everybody, just don’t listen to him, you won’t get anything at all…

  • http://twitter.com/NickieRg16 you no me

    iPhone 4S, 2 iPhone 4’s, 3 iPhone 3GS’, 2 iPhone 3G, 1 iPod Classic, 1 iPod Nano 6G, & 1 Macbook. 11 total