Even though we have a pretty good feeling that Apple is going to unveil its third ATV set top box next week, gossip is still bouncing around about Apple’s full-scale television. We’ve been hearing rumors of an Apple TV set for several months now.

A lot of the chatter can be traced back to Piper Jaffray analyst Gene Munster. The firm’s resident Apple expert has been the device’s biggest proponent up to this point, and now he’s back with some new information…

Even with a new Apple set top box coming this month, Munster still believes that we could see Apple’s television set surface sometime later this year. In fact, he expects it to be available for purchase by this fall.

As far as the hardware goes, the analyst says that the so-called “iTV” will look unlike anything consumers have ever seen before. “Imagine just a sheet of glass — no edges or bezels.” He also claims that users will be able to surf through TV channels in a number of ways, including voice commands and a conventional remote control.

As for features, Munster is still convinced that his previous predictions were spot on. According to him, the set will employ iCloud support, the aforementioned Siri voice control, and a host of other goodies. “It’s going to live up to some of the hype,” Gene said during an interview with Bloomberg Radio yesterday. “It will be the biggest thing in consumer electronics since the smartphone.”

If even half of what Munster says is true, we’d sure hate to be in the TV business this year.

[9to5Mac]

  • First

    • Anonymous

      probably one of the few things you’re first at

      • lol

      • Anonymous

        Don’t be like that, his girlfriend told me he’s always first … whatever that means !!

    • Hey Fernando did you eat a lot of paint chips when you were a kid?

    • Anonymous

      Fernando, my comments are sorted to “newest first” so I guess u’re last 😛

  • fifth :/?

  • Anonymous

    These kinds of comments are the result of the lack of interesting news lately. Just saying, don’t come and cry me a river about my complaints.

  • Anonymous

    I just can’t see people consistently running out to grab Apple Tv sets in large numbers. I picture regular men and women saying its neat but they’d rather have a “normal tv that just changes channels and none of the other stuff an Apple iTV does.”

    It’s safe to say the price of it will be hefty. We all know that’s one of the main reasons Android has the current market share it does.

    • Anonymous

      I agree. The trend now is cheap and big. There is no way Apples TV will be big. I really see them losing on this if it ever even happens. A standard flat screen and a set top box or console is all you need. IMO

      • Anonymous

        Unnfortunately, we need several set top boxes because now of them do everything or do it well. WDTV to handle all the varied formats, but no Amazon. So need a Roku or Sony for that. Need to use a hacked Wii for a few of the files the others refuse to support. DVR, optical disc, VCR (just in case), ATV for AirPlay, $700 in cables for the rats nest in back of it all. $200 for a dedicated circuit to power all of it. Maybe could spend hundreds on a HTPC, then spend as much time maintaining it as using content.

        Now we need the same setup in two more rooms.

        STOP THE INSANITY!!!!!!

      • Anonymous

        Humm. Does sound insane. Let’s see….. I have a Apple TV2 for airpay and some streaming of netflix. PS3 for DVD’s, games which can also stream, Wii collecting dust which can also stream and about to grab a cheap ROKU for more streaming choices. WAY MORE!

        Apple TV….$99
        HDMI….$25-$30 (or cheaper if you need to)
        PS3…..(Don’t count cost because it was just bought for games)
        Wii…….(Bought for games)
        Roku……$50-$99 plus $25-$30 for HDMI cable (or cheaper)

        Correct me if I’m wrong. Where are you getting these figures from? Can’t count the TV if you already have a HDMI compatible one. Not to be a jerk but your figures are unerealistic. GAme consoles don’t require HDMI connections (yet). The figures you are using sound like the ramblings of a sales person at Best Buy. That is the thinking Apple will need us to believe in order for us to buy what I’m sure will be a very high priced TV. Dedicated circuit to power it all?? Come on guy. Really?

      • Anonymous

        700 for cables was a typo. Sorry. Yes, just a wee bit of hyperbole here. :). But the Family Room entertainment system is just getting crazy. Every Christmas or birthday some well meaning aunt or uncle gives the boys some dedicated Atari or namco toy adding to the rats nest in the cabinet.

        Regarding the dedicated circuit. With all that stuff you don’t want it on the same circuit as some other appliance or the vacuum. :).

        Do you really think I have what it takes to be a Best Buy sales rep? Cool. 🙂

      • Anonymous

        “Do you really think I have what it takes to be a Best Buy sales rep? Cool. :)”

        ;). I like you.

    • There was once a day when regular men and women said “it’s neat but I’d rather have a normal phone that just allows me to talk to my friends and text and none of the other stuff and iPhone does.” I think the iPhone has done pretty well in redefining what phone an bring to the average user, especially in ways we never even conceived of previously.

      • Anonymous

        Aw man I was one of those people lololol. I now love my iPhone.

        But ultimatley we’ll see what happens with the iTV when its released.

      • Anonymous

        Aw man I was one of those people lololol. I now love my iPhone.

        But ultimatley we’ll see what happens with the iTV when its released.

    • quality beats quantity any day! would you rather make a table thats gonna break down in a year or make a table out of good quality material? its the same with technology androids products are cheap because they are poor quality and are out dated so fast unlike apples products which last more than twice as long!

  • The thing about AppleTV is, it’s almost impossible for Apple to fix what is broken with TV as it stands today – access to content in a reasonable manner. To my mind to be a success over TV/Cable of today, APple would have to have a TV that displayed (and RECORDED) Over the air HD (for sports), All of the content of Hulu+, all of the content of iTunes, and all of Netflix where you purchase all that in the same way from the same location… OTA recorded could possibly be replaced with integrations with all the major cable providers.

    Content providers are just too greedy today for a really successful totally digitally based TV to take off.

    Of course, with as much money as Apple has perhaps they have managed to buy companies off to make the impossible happen.

  • For the record, iTV is not happening! ITV company will never allow it since they hold the rights to that name and have already warned apple.